RFI / Customer Analytics platform

ABOUT THE RFI Yle is preparing a public procurement process concerning a solution for exploratory analytics, with a particular focus on user journey tracking, behavioural segmentation, and insight-driven decision-making. The solution is expected to serve multiple user groups, including analysts, product managers, and decision makers, by enabling accessible, self-service analysis …

CPV: 48000000 Programvara och informationssystem, 72000000 IT-tjänster: konsultverksamhet, programvaruutveckling, Internet och stöd
Plats för avrättning:
RFI / Customer Analytics platform
Plats för tilldelning:
Yleisradio Oy
Tilldelningsnummer:
YLE20250035

1. Buyer

1.1 Buyer

Official name : Yleisradio Oy
Legal type of the buyer : Public undertaking
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : RFI / Customer Analytics platform
Description : ABOUT THE RFI Yle is preparing a public procurement process concerning a solution for exploratory analytics, with a particular focus on user journey tracking, behavioural segmentation, and insight-driven decision-making. The solution is expected to serve multiple user groups, including analysts, product managers, and decision makers, by enabling accessible, self-service analysis and shared understanding of audience behaviour across teams. The aim of this Request for Information (RFI) is to engage in early-stage dialogue with relevant solution providers and to collect information to support the design and scoping of the forthcoming procurement. This initiative forms part of Yle’s broader effort to modernise its digital analytics capabilities in alignment with the company’s data strategy and commitment to privacy-first principles. The object of the procurement is described in detail in the Appendix 1. The preliminary technical requirements are listed in the appendix 2. - - - - - INTERESTED? Interested suppliers are invited to take part in the market dialogue by sending a request to participate by email to tarjoukset.yle(at)yle.fi at latest by 2nd of June 2025. In case you have any questions, please don’t hesitate to contact us. Please include a description or additional appendices covering the following topics in your email: 1. Description of the solution you provide, including a description of which key features are included in your solution 2. A short company presentation, including the size of the company in terms of revenue and number of employees. 3. Your previous experience and few appropriate reference cases. 4. Description of your licence and pricing model 5. Description of your cyber security policies and continuity planning 6. Description of your GDPR policies We look forward to your replies. Kindly note that we will review the answers as soon as they are received and in case Yle decides to have meetings or short discussions with a few suppliers, we’ll try to send the invitations as soon as possible or during June 2025 at the latest. The agenda will focus on how your solution could fit our needs. - - - - - NOTE: With this EU Prior information notice Yle is not asking for offers. Also, it is not necessary for a supplier to participate in the market dialogue in order to later participate in the procurement procedure. Neither does participation in the market dialogue bind the supplier to participate in the procurement procedure. The purpose of this RFI is to collect information from the market and inform companies of the upcoming procurement. With this RFI you are invited to take part in the market dialogue. The description and object of the RFI are preliminary and Yle will specify the needs and objectives of the procurement in the final invitation to tender. Yle will treat responses to RFI as confidential and all material provided for the RFI will be kept confidential and only for Yle's internal use.
Internal identifier : YLE20250035

2.1.1 Purpose

Main nature of the contract : Supplies
Main classification ( cpv ): 48000000 Software package and information systems
Additional classification ( cpv ): 72000000 IT services: consulting, software development, Internet and support

2.1.2 Place of performance

Anywhere

2.1.4 General information

Legal basis :
Directive 2014/24/EU

3. Part

3.1 Part technical ID : PAR-0000

Title : RFI / Customer Analytics platform
Description : ABOUT THE RFI Yle is preparing a public procurement process concerning a solution for exploratory analytics, with a particular focus on user journey tracking, behavioural segmentation, and insight-driven decision-making. The solution is expected to serve multiple user groups, including analysts, product managers, and decision makers, by enabling accessible, self-service analysis and shared understanding of audience behaviour across teams. The aim of this Request for Information (RFI) is to engage in early-stage dialogue with relevant solution providers and to collect information to support the design and scoping of the forthcoming procurement. This initiative forms part of Yle’s broader effort to modernise its digital analytics capabilities in alignment with the company’s data strategy and commitment to privacy-first principles. The object of the procurement is described in detail in the Appendix 1. The preliminary technical requirements are listed in the appendix 2. - - - - - INTERESTED? Interested suppliers are invited to take part in the market dialogue by sending a request to participate by email to tarjoukset.yle(at)yle.fi at latest by 2nd of June 2025. In case you have any questions, please don’t hesitate to contact us. Please include a description or additional appendices covering the following topics in your email: 1. Description of the solution you provide, including a description of which key features are included in your solution 2. A short company presentation, including the size of the company in terms of revenue and number of employees. 3. Your previous experience and few appropriate reference cases. 4. Description of your licence and pricing model 5. Description of your cyber security policies and continuity planning 6. Description of your GDPR policies We look forward to your replies. Kindly note that we will review the answers as soon as they are received and in case Yle decides to have meetings or short discussions with a few suppliers, we’ll try to send the invitations as soon as possible or during June 2025 at the latest. The agenda will focus on how your solution could fit our needs. - - - - - NOTE: With this EU Prior information notice Yle is not asking for offers. Also, it is not necessary for a supplier to participate in the market dialogue in order to later participate in the procurement procedure. Neither does participation in the market dialogue bind the supplier to participate in the procurement procedure. The purpose of this RFI is to collect information from the market and inform companies of the upcoming procurement. With this RFI you are invited to take part in the market dialogue. The description and object of the RFI are preliminary and Yle will specify the needs and objectives of the procurement in the final invitation to tender. Yle will treat responses to RFI as confidential and all material provided for the RFI will be kept confidential and only for Yle's internal use.
Internal identifier : YLE20250035

3.1.1 Purpose

Main nature of the contract : Supplies
Main classification ( cpv ): 48000000 Software package and information systems
Additional classification ( cpv ): 72000000 IT services: consulting, software development, Internet and support

3.1.2 Place of performance

Anywhere

3.1.5 General information

The procurement is covered by the Government Procurement Agreement (GPA) : yes

3.1.6 Procurement documents

3.1.9 Further information, mediation and review

Review organisation : Markkinaoikeus -

8. Organisations

8.1 ORG-0001

Official name : Yleisradio Oy
Registration number : 0215438-8
Postal address : Uutiskatu 5
Town : Helsinki
Postcode : 00240
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Contact point : Procurement Services
Telephone : +358 914801
Internet address : http://www.yle.fi
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Markkinaoikeus
Registration number : 3006157-6
Postal address : Radanrakentajantie 5
Town : Helsinki
Postcode : 00520
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Telephone : +358 295643300
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Hansel Oy (Hilma)
Registration number : FI09880841
Postal address : Mannerheiminaukio 1a
Town : Helsinki
Postcode : 00100
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Contact point : eSender
Telephone : 029 55 636 30
Roles of this organisation :
TED eSender
Notice information
Notice identifier/version : 7631db37-8942-4004-97e5-3613302f86c4 - 01
Form type : Planning
Notice type : Prior information notice or a periodic indicative notice used only for information
Notice dispatch date : 20/05/2025 11:53 +00:00
Notice dispatch date (eSender) : 20/05/2025 11:54 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00326207-2025
OJ S issue number : 97/2025
Publication date : 21/05/2025
Estimated date of publication of a contract notice within this procedure : 15/10/2025