Procurement of new Corporate Identity and related Public Information/Awareness raising Campaign for the Office of the Police Ombudsman

The Garda Síochána Ombudsman Commission (GSOC) is an independent statutory body established in 2007 by the Garda Síochána Act 2005 (as amended) (‘the Act’) under the aegis of Department of Justice. GSOC is responsible for receiving, processing and investigating complaints made by members of the public concerning the conduct of …

CPV: 79340000 Storitve oglaševanja in trženja, 79341000 Oglaševalske storitve, 79341400 Storitve oglaševalskih kampanj, 79342000 Storitve trženja
Kraj izvršitve:
Procurement of new Corporate Identity and related Public Information/Awareness raising Campaign for the Office of the Police Ombudsman
Organ za podeljevanje:
Fiosrú - Office of the Police Ombudsman
Številka dodelitve:
0

1. Buyer

1.1 Buyer

Official name : Fiosrú - Office of the Police Ombudsman
Legal type of the buyer : Body governed by public law, controlled by a central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Procurement of new Corporate Identity and related Public Information/Awareness raising Campaign for the Office of the Police Ombudsman
Description : The Garda Síochána Ombudsman Commission (GSOC) is an independent statutory body established in 2007 by the Garda Síochána Act 2005 (as amended) (‘the Act’) under the aegis of Department of Justice. GSOC is responsible for receiving, processing and investigating complaints made by members of the public concerning the conduct of members of the Garda Síochána. GSOC also has statutory responsibility for conducting investigations in circumstances where it appears that the conduct of a Garda, or Gardaí, may have resulted in death or serious harm to a person. Such incidents are referred by the Garda Síochána so that the public can be confident that these investigations are independently conducted. GSOC is empowered to investigate any matter, even where no complaint has been made where it appears that a member of the Garda Síochána may have committed an offence or behaved in a manner that would justify disciplinary proceedings. In addition, it may investigate any practice, policy or procedure of the Garda Síochána with a view to reducing the incidence of related complaints. GSOC’s mission is to provide an independent, high quality and trusted system for dealing with matters involving the possible misconduct of members of the Garda Síochána, in a manner which respects human rights and promotes public New legislation, the Policing, Security and Community Safety Bill ('PSCS Bill') is currently making its way through the Oireachtas. The Bill seeks to implement the recommendations of the Commission on the Future of Policing in Ireland, and proposes a number of major changes in GSOC’s remit and powers. Some of the major changes envisaged in the Bill include: - Replacement of GSOC with a new restructured agency called the Office of the Police Ombudsman - Adoption of a new structure, moving from GSOC’s three-person Commission model to an Ombudsman/Deputy Ombudsman model to ensure that the body has a clear and publicly identifiable leadership; - The new agency’s independence to be reinforced by it becoming a Vote holding body with a new chief administrative officer assuming the responsibilities of accounting officer; - Expansion of scope of the new agency’s remit, to include the fielding of all complaints in the first instance - An obligation for timely and effective handling of complaints and conduct of investigations; - Streamlining of complaint and investigation processes; - Increased information sharing; - Introduction of a research and data analysis function The Bill, both as initiated and following amendments at Committee stage can be viewed HERE. GSOC is planning for the major transformation which this will entail, both structurally and functionally, over the coming years as a result of the proposed new legislation, as well as other changes in its operating environment. A core aspect of this is the winding-up of GSOC as a corporate entity, and the transfer of its functions to the new Office of the Police Ombudsman. Achieving this will require the development and rollout of a new corporate identity for the Office of the Police Ombudsman, alongside a broad-ranging public information campaign to ensure that the new agency’s functions are well-understood. It is anticipated that the proposed legislation will come into effect on 1 January 2024. While GSOC expects that the long-term transition to the new agency will take a phased and iterative approach over the course of 2024, the current focus is on ensuring that core functions are in place for ‘day 1’ operations. This includes a new corporate identity, applied across core collateral, and an initial public information campaign.
Procedure identifier : 1c92b793-3eb5-4383-a57a-f48472e14a67
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services

2.1.2 Place of performance

Town : Dublin
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( ALZZZ )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 250 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Procurement of new Corporate Identity and related Public Information/Awareness raising Campaign for the Office of the Police Ombudsman
Description : The Garda Síochána Ombudsman Commission (GSOC) is an independent statutory body established in 2007 by the Garda Síochána Act 2005 (as amended) (‘the Act’) under the aegis of Department of Justice. GSOC is responsible for receiving, processing and investigating complaints made by members of the public concerning the conduct of members of the Garda Síochána. GSOC also has statutory responsibility for conducting investigations in circumstances where it appears that the conduct of a Garda, or Gardaí, may have resulted in death or serious harm to a person. Such incidents are referred by the Garda Síochána so that the public can be confident that these investigations are independently conducted. GSOC is empowered to investigate any matter, even where no complaint has been made where it appears that a member of the Garda Síochána may have committed an offence or behaved in a manner that would justify disciplinary proceedings. In addition, it may investigate any practice, policy or procedure of the Garda Síochána with a view to reducing the incidence of related complaints. GSOC’s mission is to provide an independent, high quality and trusted system for dealing with matters involving the possible misconduct of members of the Garda Síochána, in a manner which respects human rights and promotes public New legislation, the Policing, Security and Community Safety Bill ('PSCS Bill') is currently making its way through the Oireachtas. The Bill seeks to implement the recommendations of the Commission on the Future of Policing in Ireland, and proposes a number of major changes in GSOC’s remit and powers. Some of the major changes envisaged in the Bill include: - Replacement of GSOC with a new restructured agency called the Office of the Police Ombudsman - Adoption of a new structure, moving from GSOC’s three-person Commission model to an Ombudsman/Deputy Ombudsman model to ensure that the body has a clear and publicly identifiable leadership; - The new agency’s independence to be reinforced by it becoming a Vote holding body with a new chief administrative officer assuming the responsibilities of accounting officer; - Expansion of scope of the new agency’s remit, to include the fielding of all complaints in the first instance - An obligation for timely and effective handling of complaints and conduct of investigations; - Streamlining of complaint and investigation processes; - Increased information sharing; - Introduction of a research and data analysis function The Bill, both as initiated and following amendments at Committee stage can be viewed HERE. GSOC is planning for the major transformation which this will entail, both structurally and functionally, over the coming years as a result of the proposed new legislation, as well as other changes in its operating environment. A core aspect of this is the winding-up of GSOC as a corporate entity, and the transfer of its functions to the new Office of the Police Ombudsman. Achieving this will require the development and rollout of a new corporate identity for the Office of the Police Ombudsman, alongside a broad-ranging public information campaign to ensure that the new agency’s functions are well-understood. It is anticipated that the proposed legislation will come into effect on 1 January 2024. While GSOC expects that the long-term transition to the new agency will take a phased and iterative approach over the course of 2024, the current focus is on ensuring that core functions are in place for ‘day 1’ operations. This includes a new corporate identity, applied across core collateral, and an initial public information campaign.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services

5.1.2 Place of performance

Town : Dublin
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( ATZZZ )
Country : Ireland
Additional information :

5.1.3 Estimated duration

Duration : 12 Month

5.1.5 Value

Estimated value excluding VAT : 250 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Cost
Description : Cost
Criterion :
Type : Quality
Description : Quality
Description of the method to be used if weighting cannot be expressed by criteria : Cost

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Fiosrú - Office of the Police Ombudsman
Organisation providing more information on the review procedures : The High Court of Ireland

6. Results

Value of all contracts awarded in this notice : 250 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Lucky Beard Ltd
Tender :
Tender identifier : 000137329
Identifier of lot or group of lots : LOT-0001
Value of the tender : 250 000 Euro
Subcontracting : No
Contract information :
Identifier of the contract : 429508
Date on which the winner was chosen : 29/08/2023
Date of the conclusion of the contract : 07/11/2023

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 6

8. Organisations

8.1 ORG-0001

Official name : Fiosrú - Office of the Police Ombudsman
Registration number : 2259
Postal address : 150 Upper Abbey Street
Town : Dublin 1
Postcode : D01FT73
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( ATZZZ )
Country : Ireland
Telephone : 0877117919
Buyer profile : www.fiosru.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Lucky Beard Ltd
Size of the economic operator : Medium
Registration number : 101016
Postal address : Lucky Beard, 15 Harcourt St.
Town : Dublin 2
Postcode : D02XY47
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( ALZZZ )
Country : Ireland
Telephone : 0879088394
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 8efbabda-07a0-4435-bedb-249b2210749e - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 13/10/2025 11:25 +01:00
Languages in which this notice is officially available : English
Notice publication number : 00674138-2025
OJ S issue number : 197/2025
Publication date : 14/10/2025