CRM- and ticketing system

Procurement of a CRM- and ticketing system for the Swedish Royal Dramatic Theater. The scope is for a comprehensive solution for CRM- and ticket management and sales with a strong focus on CRM, which enables the Purchaser to work efficiently with audience relations, sales, and communication in a single solution. …

CPV: 72200000 Storitve programiranja programske opreme in svetovanja pri programski opremi, 48445000 Programski paket za upravljanje odnosov s strankami, 48481000 Programski paket za prodajo ali trženje
Kraj izvršitve:
CRM- and ticketing system
Organ za podeljevanje:
Kungliga Dramatiska teatern Aktiebolag
Številka dodelitve:
CTS25

1. Buyer

1.1 Buyer

Official name : Kungliga Dramatiska teatern Aktiebolag
Legal type of the buyer : Regional authority
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : CRM- and ticketing system
Description : Procurement of a CRM- and ticketing system for the Swedish Royal Dramatic Theater. The scope is for a comprehensive solution for CRM- and ticket management and sales with a strong focus on CRM, which enables the Purchaser to work efficiently with audience relations, sales, and communication in a single solution.
Procedure identifier : 3109317b-a3f9-4e2c-8e44-bb039501a7a5
Internal identifier : CTS25
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 72200000 Software programming and consultancy services
Additional classification ( cpv ): 48445000 Customer Relation Management software package
Additional classification ( cpv ): 48481000 Sales or marketing software package

2.1.2 Place of performance

Anywhere in the European Economic Area

2.1.3 Value

Estimated value excluding VAT : 7 800 000 Swedish krona

2.1.4 General information

Legal basis :
Directive 2014/24/EU

2.1.6 Grounds for exclusion

Sources of grounds for exclusion : Procurement Document

5. Lot

5.1 Lot technical ID : LOT-0000

Title : CRM- and ticketing system
Description : Procurement of a CRM- and ticketing system for the Swedish Royal Dramatic Theater. The scope is for a comprehensive solution for CRM- and ticket management and sales with a strong focus on CRM, which enables the Purchaser to work efficiently with audience relations, sales, and communication in a single solution.
Internal identifier : CTS25

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 72200000 Software programming and consultancy services
Additional classification ( cpv ): 48445000 Customer Relation Management software package
Additional classification ( cpv ): 48481000 Sales or marketing software package

5.1.2 Place of performance

Anywhere in the European Economic Area
Additional information :

5.1.3 Estimated duration

Start date : 01/05/2026
Duration end date : 30/04/2031

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : Förlängning är 24 månader

5.1.5 Value

Estimated value excluding VAT : 7 800 000 Swedish krona

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.9 Selection criteria

Sources of selection criteria : Procurement Document
Information about the second stage of a two-stage procedure :
Minimum number of candidates to be invited for the second stage of the procedure : 3
The buyer reserves the right to award the contract on the basis of the initial tenders without any further negotiations

5.1.11 Procurement documents

Deadline for requesting additional information : 04/11/2025 23:00 +00:00
Address of the procurement documents : https://tendsign.com/doc.aspx?MeFormsNoticeId=71978

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : Swedish, English
Electronic catalogue : Allowed
Deadline for receipt of requests to participate : 14/11/2025 22:59 +00:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Förvaltningsrätten
Information about review deadlines : See documents.

8. Organisations

8.1 ORG-0001

Official name : Kungliga Dramatiska teatern Aktiebolag
Registration number : 5561904201
Department : Upphandlingskonsult Stockholm
Postal address : Box 5037
Town : STOCKHOLM
Postcode : 10241
Country subdivision (NUTS) : Stockholms län ( SE110 )
Country : Sweden
Contact point : Kristofer Åkesson
Telephone : 08-6656100
Internet address : https://www.dramaten.se
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Förvaltningsrätten
Registration number : 202100-2742
Town : Stockholm
Postcode : 115 76
Country subdivision (NUTS) : Stockholms län ( SE110 )
Country : Sweden
Telephone : 08-561 680 00
Roles of this organisation :
Review organisation

Notice information

Notice identifier/version : 41956365-1b86-4f80-adfc-3047b982c078 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 10/10/2025 14:27 +00:00
Notice dispatch date (eSender) : 10/10/2025 14:27 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00673330-2025
OJ S issue number : 197/2025
Publication date : 14/10/2025