Agency services

Norsk Tipping needs a cooperation partner in the areas of brand, marketing and design services. Delivery area 1: Advertising agency services. Delivery area 2: Strategic brand advice. Delivery area 3: Design agency services. The contract includes market communication. The contract is divided into two. Number 1 will get 60% of …

CPV: 79340000 Storitve oglaševanja in trženja, 79000000 Poslovne storitve: pravo, trženje, svetovanje, zaposlovanje, tiskanje in varnost, 79300000 Tržne in ekonomske raziskave; javnomnenjske raziskave in statistični podatki
Kraj izvršitve:
Agency services
Organ za podeljevanje:
Norsk Tipping AS
Številka dodelitve:
NT-25-0090

1. Buyer

1.1 Buyer

Official name : Norsk Tipping AS
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Agency services
Description : Norsk Tipping needs a cooperation partner in the areas of brand, marketing and design services. Delivery area 1: Advertising agency services. Delivery area 2: Strategic brand advice. Delivery area 3: Design agency services.
Procedure identifier : e660c1a5-b606-4750-b246-09c94b238d33
Previous notice : b7e50758-4d1d-4f88-8a32-ecb8a0f0858c-01
Internal identifier : NT-25-0090
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics

2.1.2 Place of performance

Postal address : Måsåbekkvegen 20
Town : Hamar
Postcode : 2315
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway

2.1.4 General information

Call for competition is terminated
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Delivery area 1 - Advertising agency services.
Description : The contract includes market communication. The contract is divided into two. Number 1 will get 60% of the contract value and number 2 will get 40% of the contract value.
Internal identifier : 1684681-4

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

5.1.2 Place of performance

Postal address : Måsaåbekkvegen 20
Town : Hamar
Postcode : 2315
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Additional information :

5.1.2 Place of performance

Postal address : Måsåbekkvegen 20
Town : Hamar
Postcode : 2315
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Additional information :

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : Renewal lenght is 24 months

5.1.5 Value

Maximum value of the framework agreement : 115 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Quality
Name : Competence and experience
Description : Norsk Tipping ́s aim is to maintain good quality with content with high attention, liking and efficiency. The agency shall account for competence within branding, creativity and innovation.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 35
Criterion :
Type : Quality
Name : Resources and Collaboration
Description : Norsk Tipping needs resources for the ability to develop creative and innovative concepts and campaigns that create attention and are well liked. The offered resources shall have creative competence within branding, concept and campaign systems suitable for different target groups and channels. Tenderers shall also document a collaboration model that is both efficient and flexible and that can be adapted to changes in the projects ́ scope and deadlines.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 15
Criterion :
Type : Quality
Name : Climate and environment
Description : Norsk Tipping is a government owned company that is obliged to take care of the community, climate and environment in our activities. The company's work is based on the framework and rules such as §5 in the Public Procurement Act, the Openness Act and the government's ownership notice to safeguard requirements in accordance with sustainability. Tenderers shall describe reports in accordance with the GHG protocol, green productions. Tenderers shall also identify 1-3 concrete areas within advertising production where they will focus on climate and the environment in their systems.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Price
Name : Price
Description : Tenderers shall offer competitive and market adapted prices.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Østre Innlandet tingrett
Information about review deadlines : The waiting period expired 13.10.2025 (10:00)
Organisation signing the contract : Norsk Tipping AS

5.1 Lot technical ID : LOT-0002

Title : Delivery area 2 - Strategic brand advice
Description : Framework agreement for strategic brand consultancy services. The contract is for branding and brand management, insight and analysis, as well as the development, implementation and management of branded strategies.
Internal identifier : 1697406-5

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

5.1.2 Place of performance

Postal address : Måsaåbekkvegen 20
Town : Hamar
Postcode : 2315
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Additional information :

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : Renewal lenght is 24 months

5.1.5 Value

Estimated value excluding VAT : 6 000 000 Norwegian krone
Maximum value of the framework agreement : 6 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Quality
Name : Competence
Description : Norsk Tipping has high requirements for the tenderer ́s competence within strategic branding brand management. To ensure a comprehensive and long-term brand strategy that supports the company's business goals and social mission, the supplier must demonstrate solid experience and methodical approach to branding and brand management.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : Resources
Description : Norsk Tipping needs an efficient and strategic cooperation partner and sets requirements for the tenderer's account manager and offered team.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : Cooperation
Description : Norsk Tipping needs an efficient and flexible collaboration model. Norsk Tipping also needs to be updated on the professional development and is looking for a supplier who proactively use it in the collaboration. The tenderer is expected to have insight into action and actively utilise the insights to suggest improvements continually to Norsk Tipping.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Criterion :
Type : Price
Name : Price
Description : Rates
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Østre Innlandet tingrett
Information about review deadlines : The waiting period expired 13.10.2025, 10:00.
Organisation signing the contract : Norsk Tipping AS

5.1 Lot technical ID : LOT-0003

Title : Delivery area 3 - Design agency services.
Description : Framework agreement for design agency services. The contract includes visual identity and graphical design, design strategy and concept development, production of design materials for different channels, updating and maintenance of digital brandbooks, design support for campaigns and branding.
Internal identifier : 1697407-6

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

5.1.2 Place of performance

Postal address : Måsaåbekkvegen 20
Town : Hamar
Postcode : 2315
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Additional information :

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : Renewal lenght is 24 months

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Quality
Name : Competence and experience
Description : To ensure that the tenderer has the necessary experience and competence within strategic brand development and visual identity, tenderers are required to document previous work on restructuring an established brand.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 35
Criterion :
Type : Quality
Name : Resources and Collaboration
Description : Norsk Tipping needs an efficient and flexible collaboration model. It is particularly important for Norsk Tipping to know how the company is given priority in capacity, availability and access to the best resources at all times.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 15
Criterion :
Type : Quality
Name : Climate and environment
Description : Norsk Tipping is a government owned company that is obliged to take care of the community, climate and environment in our activities. The company's work is based on the framework and rules such as §5 in the Public Procurement Act, the Openness Act and the government's ownership notice to safeguard requirements in accordance with sustainability. Good cooperation with the company's suppliers is a prerequisite for success with this work.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Price
Name : Price
Description : Rates
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Østre Innlandet tingrett
Information about review deadlines : The waiting period expired 13.10.2025, 10:00.
Organisation signing the contract : Norsk Tipping AS

6. Results

Maximum value of the framework agreements in this notice : 132 000 000 Norwegian krone
Approximate value of the framework agreements : 132 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 115 000 000 Norwegian krone
Re-estimated value of the framework agreement : 115 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : TRY Reklamebyrå
Tender :
Tender identifier : NT TRY
Identifier of lot or group of lots : LOT-0001
Subcontracting : No
Contract information :
Identifier of the contract : NT-25-0093
Title : Delivery area 1- Advertising agency services - TRY Advertising Agency
Date on which the winner was chosen : 01/10/2025
Date of the conclusion of the contract : 20/10/2025
Organisation signing the contract : Norsk Tipping AS
Winner :
Official name : MORGENSTERN AS
Tender :
Tender identifier : Morgenstern_Tilbud
Identifier of lot or group of lots : LOT-0001
Subcontracting : No
Contract information :
Identifier of the contract : -
Title : Delivery area 1- Advertising agency services-MORGENSTERN AS
Date on which the winner was chosen : 01/10/2025
Date of the conclusion of the contract : 17/10/2025
Organisation signing the contract : Norsk Tipping AS

6.1.3 Non-winning tenderers :

Tenderer :
Official name : Ascension AS
Tenderer :
Official name : The North Alliance Norge
Tenderer :
Official name : KURPPA HOSK AS
Tenderer :
Official name : Per Høj AS
Tenderer :
Official name : EVERLAND AS
Tenderer :
Official name : Anti AS
Tenderer :
Official name : WAL AS

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 11

6.1 Result lot ldentifier : LOT-0002

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 0 Norwegian krone
Re-estimated value of the framework agreement : 6 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Ascension AS
Tender :
Tender identifier : Strategisk merkevarerådgivning
Identifier of lot or group of lots : LOT-0002
Subcontracting : No
Contract information :
Identifier of the contract : NT-25-0092
Title : Delivery area 2 - Strategic brand advice - Ascension AS
Date on which the winner was chosen : 01/10/2025
Date of the conclusion of the contract : 13/10/2025
Organisation signing the contract : Norsk Tipping AS

6.1.3 Non-winning tenderers :

Tenderer :
Official name : The North Alliance Norge
Tenderer :
Official name : KURPPA HOSK AS
Tenderer :
Official name : Per Høj AS
Tenderer :
Official name : TRY Reklamebyrå
Tenderer :
Official name : EVERLAND AS
Tenderer :
Official name : Anti AS
Tenderer :
Official name : WAL AS
Tenderer :
Official name : MORGENSTERN AS

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 10

6.1 Result lot ldentifier : LOT-0003

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 1 100 000 Norwegian krone
Re-estimated value of the framework agreement : 11 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Anti AS
Tender :
Tender identifier : ANTI//Norsk Tipping
Identifier of lot or group of lots : LOT-0003
Subcontracting : No
Contract information :
Identifier of the contract : NT-25-0094
Title : Delivery area 3 - Design agency services - Anti AS
Date on which the winner was chosen : 01/10/2025
Date of the conclusion of the contract : 13/10/2025
Organisation signing the contract : Norsk Tipping AS

6.1.3 Non-winning tenderers :

Tenderer :
Official name : Ascension AS
Tenderer :
Official name : The North Alliance Norge
Tenderer :
Official name : KURPPA HOSK AS
Tenderer :
Official name : Per Høj AS
Tenderer :
Official name : TRY Reklamebyrå
Tenderer :
Official name : EVERLAND AS
Tenderer :
Official name : WAL AS
Tenderer :
Official name : MORGENSTERN AS

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 6

8. Organisations

8.1 ORG-0001

Official name : Norsk Tipping AS
Registration number : 925836613
Department : Norsk Tipping AS
Postal address : Postboks 4414
Town : Hamar
Postcode : 2325
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : Inger Hege Skjærstad
Telephone : +47 62514000
Roles of this organisation :
Buyer
Organisation signing the contract

8.1 ORG-0002

Official name : Østre Innlandet tingrett
Registration number : 926 723 669
Postal address : Postboks 4450
Town : Hamar
Postcode : 2326
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Telephone : 62 78 27 00
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Ascension AS
Size of the economic operator : Small
Registration number : 925231568
Department : Salg
Postal address : Wergelandsveien 27
Town : 0167
Postcode : 0167
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : kathrine mo
Telephone : +4797513253
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0002
The winner is listed on a regulated market

8.1 ORG-0004

Official name : The North Alliance Norge
Size of the economic operator : Large
Registration number : 912829456
Department : Salg
Postal address : Wergelandsveien 15
Town : Oslo
Postcode : 0167
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : Øyvind Aak
Telephone : 22206020
Roles of this organisation :
Tenderer

8.1 ORG-0005

Official name : KURPPA HOSK AS
Size of the economic operator : Medium
Registration number : 974281163
Department : Försäljning
Postal address : Kjølberggata 21
Town : Oslo
Postcode : 0653
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : Sanda Zahirovic
Telephone : +4740739055
Roles of this organisation :
Tenderer

8.1 ORG-0006

Official name : Per Høj AS
Size of the economic operator : Small
Registration number : 983921175
Department : Account
Postal address : Kongens gate 6
Town : Oslo
Postcode : 0103
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : Jon Fredrik Sandengen
Telephone : 94140131
Roles of this organisation :
Tenderer

8.1 ORG-0007

Official name : TRY Reklamebyrå
Size of the economic operator : Large
Registration number : 980129942
Department : Salg
Postal address : Øvre Slottsgate 8
Town : Oslo
Postcode : 0157
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : Helge Gjertveit
Telephone : 92252352
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001
The winner is listed on a regulated market

8.1 ORG-0008

Official name : EVERLAND AS
Size of the economic operator : Small
Registration number : 927371170
Department : Everland Oslo
Postal address : Kristian Augusts gate 11
Town : Oslo
Postcode : 0164
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : Victoria Salbu
Telephone : +4790191039
Roles of this organisation :
Tenderer

8.1 ORG-0009

Official name : Anti AS
Size of the economic operator : Medium
Registration number : 992585307
Department : Design/Reklame/TV
Postal address : Maridalsveien 15e
Town : Oslo
Postcode : 0178
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : Kenneth Pedersen
Telephone : +4793445238
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0003
The winner is listed on a regulated market

8.1 ORG-0010

Official name : WAL AS
Size of the economic operator : Medium
Registration number : 931605496
Department : WAL
Postal address : Karenlyst allé 9A
Town : Oslo
Postcode : 0278
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : Christian Bernt
Email : cb@wal.no
Telephone : 97747375
Roles of this organisation :
Tenderer

8.1 ORG-0011

Official name : MORGENSTERN AS
Size of the economic operator : Medium
Registration number : 930975788
Department : Hovedkontor
Postal address : Karl Johans gate 21
Town : OSLO
Postcode : 0159
Country subdivision (NUTS) : Innlandet ( NO020 )
Country : Norway
Contact point : Alexander Mostue
Telephone : +4791736971
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001
The winner is listed on a regulated market

Notice information

Notice identifier/version : 175a94c3-4a9b-4e13-b318-0fac21469e7a - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 23/10/2025 06:04 +00:00
Notice dispatch date (eSender) : 23/10/2025 06:04 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00703948-2025
OJ S issue number : 205/2025
Publication date : 24/10/2025