VIL - Communication and Online Community Management services for the European Commission Representation in Lithuania

To fulfil its functions and to promote the Commission’s priorities and policies in the country, the Representation relies on the active engagement of national and local media, and cooperation with national and local authorities, civil society, information and communication networks and contact points, stakeholders, multipliers and other partners. The Framework …

CPV: 79952100 Serviços de organização de eventos culturais, 79416000 Serviços de relações públicas, 79341000 Serviços de publicidade, 79952000 Serviços de eventos, 79416200 Serviços de consultoria em matéria de relações públicas, 79313000 Serviços de avaliação dos resultados, 79416100 Serviços de gestão em matéria de relações públicas
Prazo:
27 de Outubro de 2025 às 09:00
Tipo de prazo:
Submissão da oferta
Local de execução:
VIL - Communication and Online Community Management services for the European Commission Representation in Lithuania
Local de premiação:
European Commission, DG COMM - Communication
Número do prémio:
EC-COMM/VNO/2025/OP/0220

1. Buyer

1.1 Buyer

Official name : European Commission, DG COMM - Communication
Legal type of the buyer : EU institution, body or agency
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : VIL - Communication and Online Community Management services for the European Commission Representation in Lithuania
Description : To fulfil its functions and to promote the Commission’s priorities and policies in the country, the Representation relies on the active engagement of national and local media, and cooperation with national and local authorities, civil society, information and communication networks and contact points, stakeholders, multipliers and other partners. The Framework Contract will serve the Representation in its communication on various European Union (EU) topics and themes. All EU policies, political priorities, activities, and programmes may be covered. The procurement is divided into two lots: LOT 1 covers a range of communication activities, such as consultancy, strategy, design, production, dissemination, etc. LOT 2 covers the services of the social media community management of the Representation (Community Manager).
Procedure identifier : a1a6ef05-23e4-48d2-8c7f-ca20282a6174
Internal identifier : EC-COMM/VNO/2025/OP/0220
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79952100 Cultural event organisation services

2.1.2 Place of performance

Country : Lithuania
Anywhere in the given country
Additional information : Please consult the procurement documents.

2.1.3 Value

Estimated value excluding VAT : 1 900 000 Euro

2.1.4 General information

Additional information : In case of unavailability or disruptions in the functioning of the electronic means of communication provided in Section 5.1.11 in the last 5 calendar days before the time limit for receipt indicated in Section 5.1.12, the contracting authority reserves the right to extend this time limit and publish the extension at the Internet address provided in Section 5.1.11, without a preceding publication of a corrigendum to this notice. Economic operators interested in this procurement are invited to subscribe to the call for tenders at the address in Section 5.1.11 in order to get notified when new information or documents are published.
Legal basis :
Regulation (EU, Euratom) 2024/2509

2.1.5 Terms of procurement

Terms of submission :
Maximum number of lots for which one tenderer can submit tenders : 2
Terms of contract :
Maximum number of lots for which contracts can be awarded to one tenderer : 2

2.1.6 Grounds for exclusion

Sources of grounds for exclusion : Procurement Document

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Communication services for the European Commission Representation in Lithuania
Description : Communication services under Lot 1 cover a range of communication activities, such as (non-exhaustive list): • Consultancy, Strategy and Design: research, definition of Key Performance Indicators, defining and segmenting the target audience(s), designing a strategy including messages, localisation and the appropriate mix of communication channels as well as the timing for different stages of communication activities; • Project management: overseeing service provision, liaising with the Contracting Authority, ensuring timely delivery via suitable planning and management tools (including templates, charts, dashboards, etc.), and managing all involved parties, monitoring dissemination channels to track the performance of the different actions using relevant tools and techniques; if required, providing media monitoring; sentiment analysis; reporting on agreed Key Performance Indicators; other reporting; cooperating with independent evaluators and related; • Production: production and adaptation of digital and physical communication material in accessible format(s) according to the required standards; • Dissemination: dissemination of the material and messages that were produced and roll-out of all communication actions. Dissemination includes media planning and buying. The Contractor may be asked to deliver a combination of any of the above-mentioned communication activities and related services depending on the needs of the Contracting Authority. This call for tenders is looking to find a Contractor who can support all stages and types of communication activities.
Internal identifier : EC-COMM/VNO/2025/OP/0220-LOT-1

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79952100 Cultural event organisation services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79952000 Event services
Additional classification ( cpv ): 79416200 Public relations consultancy services

5.1.2 Place of performance

Country : Lithuania
Anywhere in the given country
Additional information : Please consult the procurement documents.

5.1.3 Estimated duration

Duration : 48 Month

5.1.5 Value

Estimated value excluding VAT : 1 600 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.9 Selection criteria

Sources of selection criteria : Procurement Document

5.1.10 Award criteria

Criterion :
Type : Quality
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 60
Criterion :
Type : Price
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 40

5.1.11 Procurement documents

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian, Swedish
Electronic catalogue : Not allowed
Deadline for receipt of tenders : 27/10/2025 09:00 +02:00
Deadline until which the tender must remain valid : 6 Month
Information about public opening :
Opening date : 28/10/2025 09:30 +02:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Maximum number of participants : 1
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Court of Justice of the European Union
Organisation providing more information on the review procedures : European Commission, DG COMM - Communication

5.1 Lot technical ID : LOT-0002

Title : Online Community Manager services for the European Commission Representation in Lithuania
Description : Lot 2 covers the services of the social media community management of the Representation (Community Manager). A Community Manager is an employee of the Service Provider who operates externally and is responsible for managing and fostering online interactions on behalf of the Representation. Reporting to the Head of Press and Media and working in collaboration with the Digital Leader, the Community Manager serves as the primary point of contact with the public across social media platforms and face-to-face communications. Their role focuses on engaging with audiences, monitoring online conversations, identifying trends and threats, and ensuring the Representation’s digital presence is optimized and secure from possible disinformation narratives spreading on Lithuanian social media and media.
Internal identifier : EC-COMM/VNO/2025/OP/0220-LOT-2

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416200 Public relations consultancy services
Additional classification ( cpv ): 79313000 Performance review services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79416100 Public relations management services

5.1.2 Place of performance

Country : Lithuania
Anywhere in the given country
Additional information : Please consult the procurement documents.

5.1.3 Estimated duration

Duration : 48 Month

5.1.5 Value

Estimated value excluding VAT : 300 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.9 Selection criteria

Sources of selection criteria : Procurement Document

5.1.10 Award criteria

Criterion :
Type : Quality
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 60
Criterion :
Type : Price
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 40

5.1.11 Procurement documents

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian, Swedish
Electronic catalogue : Not allowed
Deadline for receipt of tenders : 27/10/2025 09:00 +02:00
Deadline until which the tender must remain valid : 6 Month
Information about public opening :
Opening date : 28/10/2025 09:30 +02:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Maximum number of participants : 1
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Court of Justice of the European Union
Organisation providing more information on the review procedures : European Commission, DG COMM - Communication

8. Organisations

8.1 ORG-0001

Official name : European Commission, DG COMM - Communication
Registration number : COM
Department : COMM.C - Representations & Communication in Member States
Postal address : Gedimino Ave., 16
Town : Vilnius
Postcode : LT 01103
Country subdivision (NUTS) : Vilniaus apskritis ( LT011 )
Country : Lithuania
Telephone : +32 2 299 11 11
Roles of this organisation :
Buyer
Organisation providing more information on the review procedures

8.1 ORG-0002

Official name : Court of Justice of the European Union
Registration number : CURIA
Postal address : Rue du Fort Niedergrünewald
Town : Luxembourg
Postcode : L-2925
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 4303-1
Internet address : http://curia.europa.eu
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : European Commission
Registration number : EUCOM
Postal address : Mondrian (CDMA), Rue du Champ de Mars 21
Town : Brussels
Postcode : B-1050
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 2 299 11 11
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 99e381c5-2e13-4a74-ac60-590cecd5b14d - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 22/09/2025 16:27 +02:00
Languages in which this notice is officially available : English
Notice publication number : 00624200-2025
OJ S issue number : 183/2025
Publication date : 24/09/2025