Mediebyråtjenester

The purpose of this tender is to enter into an agreement with one supplier who will assist Vygruppen AS with strategic media consulting, media buying and planning, as well as evaluation and analysis of media investments. The supplier will be responsible for procurement, negotiations, and contracting for media placements, based …

CPV: 79340000 Serviços de publicidade e marketing, 79341000 Serviços de publicidade, 79341100 Serviços de consultoria em matéria de publicidade, 79341200 Serviços de gestão publicitária, 79341400 Serviços de campanhas publicitárias, 79341500 Serviços de publicidade por meios aéreos, 79342000 Serviços de marketing, 79342100 Serviços de marketing directo, 79342200 Serviços de promoção
Prazo:
19 de Junho de 2025 às 09:00
Tipo de prazo:
Submissão da oferta
Local de execução:
Mediebyråtjenester
Local de premiação:
Vygruppen AS
Número do prémio:
BPM000414

1. Buyer

1.1 Buyer

Official name : Vygruppen AS
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services
Activity of the contracting entity : Railway services

2. Procedure

2.1 Procedure

Title : Mediebyråtjenester
Description : The purpose of this tender is to enter into an agreement with one supplier who will assist Vygruppen AS with strategic media consulting, media buying and planning, as well as evaluation and analysis of media investments. The supplier will be responsible for procurement, negotiations, and contracting for media placements, based on a solid business understanding and insight into the relationship between the brand and the target audience.
Procedure identifier : fdd2cac5-8ca6-4bcc-a143-7d402dab7e18
Internal identifier : BPM000414
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341500 Aeral advertising services
Additional classification ( cpv ): 79342000 Marketing services

2.1.3 Value

Estimated value excluding VAT : 300 000 000 Norwegian krone

2.1.4 General information

Additional information : Read the tender for more information
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Mediebyråtjenester
Description : The purpose of this tender is to enter into an agreement with one supplier who will assist Vygruppen AS with strategic media consulting, media buying and planning, as well as evaluation and analysis of media investments. The supplier will be responsible for procurement, negotiations, and contracting for media placements, based on a solid business understanding and insight into the relationship between the brand and the target audience.
Internal identifier : BPM000414

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341500 Aeral advertising services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79342200 Promotional services
Options :
Description of the options : The agreement lasts for two years - then there is option for 1 + 1 + 1 year

5.1.3 Estimated duration

Duration : 24 Month

5.1.4 Renewal

Maximum renewals : 3
Other information about renewals : The contract can be renewed for 3 periods of 12 months each

5.1.5 Value

Estimated value excluding VAT : 300 000 000 Norwegian krone

5.1.6 General information

Description : N/A
Reserved participation : Participation is not reserved.
The names and professional qualifications of the staff assigned to perform the contract must be given : Not required
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
Additional information : N/A

5.1.9 Selection criteria

Criterion :
Type : Suitability to pursue the professional activity
Name : Read the tender documents
The criteria will be used to select the candidates to be invited for the second stage of the procedure
Criterion :
Type : Economic and financial standing
Name : Read the tender documents
Description : Read the tender documents
The criteria will be used to select the candidates to be invited for the second stage of the procedure
Criterion :
Type : Technical and professional ability
Name : Read the tender documents
Description : Read the tender documents
The criteria will be used to select the candidates to be invited for the second stage of the procedure
Information about the second stage of a two-stage procedure :
Minimum number of candidates to be invited for the second stage of the procedure : 3
Maximum number of candidates to be invited for the second stage of the procedure : 6
The procedure will take place in successive stages. At each stage, some participants may be eliminated

5.1.11 Procurement documents

5.1.12 Terms of procurement

Terms of the procedure :
Estimated date of dispatch of the invitations to submit tenders : 27/06/2025
Terms of submission :
Electronic submission : Not allowed
Languages in which tenders or requests to participate may be submitted : Norwegian
Electronic catalogue : Not allowed
Description of the financial guarantee : N/A
Deadline for receipt of tenders : 19/06/2025 09:00 +00:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Conditions relating to the performance of the contract : Read the contract
Electronic invoicing : Required
Electronic ordering will be used : no
Electronic payment will be used : yes
Legal form that must be taken by a group of tenderers that is awarded a contract : N/A
Financial arrangement : According to Appendix D

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo Disctrict Court -
Organisation providing additional information about the procurement procedure : Vygruppen AS -

8. Organisations

8.1 ORG-0001

Official name : Vygruppen AS
Registration number : 984661177
Postal address : Schweigaards gate 23
Town : Oslo
Postcode : 0191
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Adriana Lalinde-Saenz
Telephone : 97160003
Internet address : https://www.vy.no
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure

8.1 ORG-0004

Official name : Oslo Disctrict Court
Registration number : 926725939
Postal address : C.J. Hambros plass 4
Town : Oslo
Postcode : 0164
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +4722035200
Roles of this organisation :
Review organisation
Notice information
Notice identifier/version : 0a72c405-74ce-4ac0-82bc-d4629437700f - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 20/05/2025 17:06 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00332036-2025
OJ S issue number : 98/2025
Publication date : 22/05/2025