Interactive video marketing tool

Veikkaus aims to boost its marketing capabilities by having access to a proven, professional-grade, interactive video marketing tool that enables Veikkaus content creators to produce, manage and publish engaging video-driven web user journeys. The tool is required to be offered as a fully productized web SaaS product with out-of-box deployment. …

CPV: 48000000 Pacotes de software e sistemas de informação, 72000000 Serviços de TI: consultoria, desenvolvimento de software, Internet e apoio
Local de execução:
Interactive video marketing tool
Local de premiação:
Veikkaus Oy
Número do prémio:
553841

1. Buyer

1.1 Buyer

Official name : Veikkaus Oy
Legal type of the buyer : Entity with special or exclusive rights
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : Interactive video marketing tool
Description : Veikkaus aims to boost its marketing capabilities by having access to a proven, professional-grade, interactive video marketing tool that enables Veikkaus content creators to produce, manage and publish engaging video-driven web user journeys. The tool is required to be offered as a fully productized web SaaS product with out-of-box deployment. In other words, no product integrations are to be needed apart from connecting to Veikkaus SSO (Single Sign-on) and adding publishing scripts or web links to Veikkaus properties. Feature-wise and functionally, Veikkaus expects the product be technically modern and meet its requirements as described in Annex: Requirements. The term of Procurement Agreement is initial term of one (1) year with auto-renewal each signing date anniversary, unless otherwise explicitly non-renewed, per the notice requirements as described in the Service Agreement.
Procedure identifier : 77223a24-ecf5-40fe-950f-13d4d07c3119
Previous notice : 1ae6b43a-42ac-414d-bf44-869306423fb2-01
Internal identifier : 553841
Type of procedure : Open
The procedure is accelerated : yes
Justification for the accelerated procedure : Type of procedure is open procedure with accelerated procedure in accordance with Article 57 of the Public Procurement Act, as the deadline needs to be shortened due to the urgency caused by the suspension of previous invitation to tender.
Main features of the procedure : 1. GENERAL The legislation concerning the public procurement is applied to the procurement. Type of procedure is open procedure with accelerated procedure in accordance with Article 57 of the Public Procurement Act, as the deadline needs to be shortened due to the urgency caused by the suspension of previous invitation to tender. 2. CONTRACT NOTICE A contract notice has been published on the website www.hankintailmoitukset.fi and http://ted.europa.eu. The contract award notice shall be published after the award decision. 3. SUBMITTING THE TENDER AS A GROUP OF ECONOMIC OPERATORS AND SUBCONTRACTING The tenderer may submit the tender as a group of economic operators. In this case, however, it is required that the enterprises that belong to the group undertake with joint liability to fulfill the obligations and responsibilities of the contract. If the group is awarded with the contract, all group members shall sign the contract. The members of the group may not be changed during the procurement procedure or contract period. The group and the supplier with subcontractors is required to have the technical, economic and financial and other capacities to provide the goods and services in accordance with the contract for the whole contract period. During the tender competition and during the contract period, the supplier may be requested to provide proof on commitments and contracts that they have made with the notified subcontractors and which may affect the supplier’s capacity to meet the obligations of the contract. The group may be requested to provide corresponding proof on how the relationships between the members of the group have been arranged. If the tenderer uses subcontractors, it shall be responsible for the work of its subcontractors as of their own work. If the tenderer participates in the procurement process independently, using the services of its subcontractors as a part of its tender and being responsible for their work, the tenderer must state in the Subcontractors form how the subcontractor participates in producing the service. During the contract period, replacing subcontractors is possible only if it does not result to significant or material changes of the contract, and only with the consent of the contracting authority. 4. USING RESOURCES OF OTHER ENTITIES The tenderer or a group of economic operators may use the resources of other entities to fulfill the requirements of the invitation to tender without taking into account the legal nature of their relationship. The resources of other entities must be de facto at the disposal of the tenderer or the group of economic operators during the procurement process and the contract period. Such resources may include, for example: 1) Relying professional experience of other economic entity, which for example belong to the same group of companies, provided that this entity is named in the tender as a subcontractor for the tenderer or the group of economic operators, and it de facto participates in supplying the service; 2) the use of other company's personnel to fulfill the requirements concerning professional qualifications, provided that these persons de facto participate in supplying the service; 3) resources concerning economic and financial standing; 4) resources concerning technical capabilities, provided that such resources are de facto utilized to fulfill the requirements of the procurement. 5. PROCESSING OF TENDERS 5.1 SUITABILITY OF TENDERS Before the tenders are processed it shall be assessed whether the tenderers meet the technical, professional and economic and financial requirements presented in clause/form "Exclusion and suitability (ESPD)". The tenderer’s suitability shall be examined using the information provided in the tender, other financial statements (if separately requested) and the information available from risk rating reports. Tenderers who do not meet the minimum requirements set in the Call for Tenders shall be excluded from the tender competition. A tenderer who has been convicted of or in which any person with powers of representation, decision making or control has been convicted of an offence as referred in EU Public Procurement Directive 57 article, section 1 or to extortionate work discrimination as stated in the Criminal Code of Finland, chapter 47 section 3(a) shall also be excluded from the tender competition. A tenderer to whom a criterion for exclusion as referred to in Public Procurement Act may also be excluded from the tender competition. 5.2 COMPLIANCE OF TENDERS WITH THE CALL FOR TENDERS The solution and services tendered shall comply with the content of the Call for Tenders and its annexes. All the requested information and required annexes must be annexed to the tender. In examining the compliance of the tender the tender is assessed based on the entire content of the tender. Tenders that are not in compliance with the Call for Tenders or in accordance with the conditions of the tendering procedure shall be excluded from the tender competition. 5.3 EVALUATION OF TENDERS The evaluation of the tenders shall be made according to chapter "Grounds for decision". 5.4 AWARD DECISION AND ITS NOTIFICATION The award decision shall be sent for the information of all the tenderers via email. The contract does not come into force as a result of the notification of the decision, but requires a separate written contract.

2.1.1 Purpose

Main nature of the contract : Supplies
Main classification ( cpv ): 48000000 Software package and information systems
Additional classification ( cpv ): 72000000 IT services: consulting, software development, Internet and support

2.1.2 Place of performance

Anywhere in the European Economic Area

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Interactive video marketing tool
Description : Veikkaus aims to boost its marketing capabilities by having access to a proven, professional-grade, interactive video marketing tool that enables Veikkaus content creators to produce, manage and publish engaging video-driven web user journeys. The tool is required to be offered as a fully productized web SaaS product with out-of-box deployment. In other words, no product integrations are to be needed apart from connecting to Veikkaus SSO (Single Sign-on) and adding publishing scripts or web links to Veikkaus properties. Feature-wise and functionally, Veikkaus expects the product be technically modern and meet its requirements as described in Annex: Requirements. The term of Procurement Agreement is initial term of one (1) year with auto-renewal each signing date anniversary, unless otherwise explicitly non-renewed, per the notice requirements as described in the Service Agreement.
Internal identifier : 553841

5.1.1 Purpose

Main nature of the contract : Supplies
Main classification ( cpv ): 48000000 Software package and information systems
Additional classification ( cpv ): 72000000 IT services: consulting, software development, Internet and support

5.1.2 Place of performance

Anywhere in the European Economic Area
Additional information :

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.10 Award criteria

Criterion :
Type : Price
Name :
Description : The comparison basis for the offers is the overall economic affordability, so that the weight of the price is 100%. The quality factors of the service have been taken into account in the minimum requirements.
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 100
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Markkinaoikeus -

6. Results

6.1 Result lot ldentifier : LOT-0000

No winner was chosen and the competition is closed.
The reason why a winner was not chosen : Only one admissible tender, request to participate or project was received

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders from micro, small or medium tenderers
Number of tenders or requests to participate received : 2

8. Organisations

8.1 ORG-0001

Official name : Markkinaoikeus
Registration number : 3006157-6
Postal address : Radanrakentajantie 5
Town : Helsinki
Postcode : 00520
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Telephone : +358 295643300
Roles of this organisation :
Review organisation

8.1 ORG-0002

Official name : Veikkaus Oy
Registration number : 2765220-1
Postal address : PL 1
Town : Veikkaus
Postcode : 01009
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Contact point : Procurement
Telephone : +358 943701
Internet address : https://www.veikkaus.fi
Roles of this organisation :
Buyer

8.1 ORG-0003

Official name : Hansel Oy (Hilma)
Registration number : FI09880841
Postal address : Mannerheiminaukio 1a
Town : Helsinki
Postcode : 00100
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Contact point : eSender
Telephone : 029 55 636 30
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : d3b42dcc-f257-4c3a-8935-7a3127f1a25e - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 05/06/2025 08:55 +00:00
Notice dispatch date (eSender) : 05/06/2025 08:56 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00365754-2025
OJ S issue number : 108/2025
Publication date : 06/06/2025