0345 Single party framework agreement for the Provision of Graphic Design (Lot 1) and Brand and Identity Development Services (Lot 2) for Pobal

Lot 1 – Graphic Design Support Pobal seeks to establish a Framework Agreement relating to graphic design support from a design partner / agency for the duration of the contract. This includes but is not limited to Pobal branded resources and materials including: - Design and layout of leaflets, posters, …

CPV: 79822500 Serviços de concepção gráfica, 79342000 Serviços de marketing, 79341400 Serviços de campanhas publicitárias
Local de execução:
0345 Single party framework agreement for the Provision of Graphic Design (Lot 1) and Brand and Identity Development Services (Lot 2) for Pobal
Local de premiação:
Pobal
Número do prémio:
1

1. Buyer

1.1 Buyer

Official name : Pobal
Legal type of the buyer : Body governed by public law, controlled by a central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : 0345 Single party framework agreement for the Provision of Graphic Design (Lot 1) and Brand and Identity Development Services (Lot 2) for Pobal
Description : Lot 1 – Graphic Design Support Pobal seeks to establish a Framework Agreement relating to graphic design support from a design partner / agency for the duration of the contract. This includes but is not limited to Pobal branded resources and materials including: - Design and layout of leaflets, posters, promotional banners / pop-up stands. - Design of digital and hardcopy publications and reports. - Design of infographics and social media assets. In addition, we also require graphic design support to assist with the promotion and communications of the range of programmes and schemes we administer on behalf of the Government, EU and other agencies. This includes but is not limited to resources and materials including: - Design of leaflets, posters, promotional banners / pop-up stands. - Design of digital and hardcopy publications and reports. - Design of infographics and social media assets. - Event / programme branding (signage, PowerPoint presentations, props). - Ezine and newsletter templates. Lot 2 – Brand and Identity Development Pobal seeks to establish a Framework Agreement relating to brand and identity development from a graphic design partner / agency for the duration of the contract. This includes the potential to develop new logos / identities and brand guidelines and a suite of resources for use across digital platforms and print publications. There may also be a requirement to enhance or update existing brand identities. This includes but is not limited to the development of visual solutions, resources and materials including: - Design, development, copywriting and production of creative concepts, content and advertising materials; - Brand identity design and development; including consultation with relevant stakeholders and target audiences which may include the hosting of in-person or online focus groups. - Pre-testing of creative concepts and proposed communications solutions, where required; - Development of detailed brand and identity guidelines for future use.
Procedure identifier : e32ac2dc-c233-4d88-bd33-ab85df91f536
Previous notice : 22e6c1cf-c5da-4744-b8d7-0d71094f96d0-01
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79822500 Graphic design services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79341400 Advertising campaign services

2.1.2 Place of performance

Country : Ireland
Anywhere in the given country

2.1.3 Value

Estimated value excluding VAT : 500 000 Euro
Maximum value of the framework agreement : 500 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Lot 1 - Provision of Graphic Design
Description : Lot 1 – Graphic Design Support Pobal seeks to establish a Framework Agreement relating to graphic design support from a design partner / agency for the duration of the contract. This includes but is not limited to Pobal branded resources and materials including: - Design and layout of leaflets, posters, promotional banners / pop-up stands. - Design of digital and hardcopy publications and reports. - Design of infographics and social media assets. In addition, we also require graphic design support to assist with the promotion and communications of the range of programmes and schemes we administer on behalf of the Government, EU and other agencies. This includes but is not limited to resources and materials including: - Design of leaflets, posters, promotional banners / pop-up stands. - Design of digital and hardcopy publications and reports. - Design of infographics and social media assets. - Event / programme branding (signage, PowerPoint presentations, props). - Ezine and newsletter templates. Lot 2 – Brand and Identity Development Pobal seeks to establish a Framework Agreement relating to brand and identity development from a graphic design partner / agency for the duration of the contract. This includes the potential to develop new logos / identities and brand guidelines and a suite of resources for use across digital platforms and print publications. There may also be a requirement to enhance or update existing brand identities. This includes but is not limited to the development of visual solutions, resources and materials including: - Design, development, copywriting and production of creative concepts, content and advertising materials; - Brand identity design and development; including consultation with relevant stakeholders and target audiences which may include the hosting of in-person or online focus groups. - Pre-testing of creative concepts and proposed communications solutions, where required; - Development of detailed brand and identity guidelines for future use.
Internal identifier : 1

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79822500 Graphic design services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79341400 Advertising campaign services

5.1.2 Place of performance

Country : Ireland
Anywhere in the given country
Additional information :

5.1.5 Value

Estimated value excluding VAT : 500 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : Reduction of environmental impacts
Description : Award criterion E: Proposals on the incorporation of Environmental Sustainability and Social Considerations into the delivery of the service Extract from Criterion E in relation to Environmental Sustainability: Tenderers are invited to outline their specific proposals to address the environmental impacts of the services provided. These may include, but are not limited to: • Methods to reduce energy, carbon and data consumption under the contract, for example through compression of files, use of file-sharing, and choice of software and hosting providers. • Impact of design on lifespan and recyclability of printed products (e.g. avoiding designs which will date quickly or require special materials or finishes which limit recyclability of the final product) Note: while tender is not for printed products, the design may impact the printing method. • The approach you will take to identifying and mitigating environmental impacts during the contract and proposing improvements to Pobal. [...]The proposals must go beyond the minimum requirements for the service and must not repeat information submitted in relation to other award criteria. Verification: List the specific measures which your firm, and if relevant your partners, subcontractors or suppliers, will apply under the framework, and the effect you expect each measure to have. Marks will be awarded based on the scope, level of detail and expected impact of the measures. The measures described under this criterion will form part of the terms of contract with the successful bidder.
Approach to reducing environmental impacts : Other
Green Procurement Criteria : Other Green Public Procurement criteria

5.1.10 Award criteria

Criterion :
Type : Cost
Description : Based on Ultimate cost
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Description : Design Methodology Quality and expertise of team proposed , Proposals for effective and proactive contract management / Service Management and Delivery , Proposals on the incorporation of Sustainability and Social Considerations (diversity and/or social inclusion) into the delivery of the service
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 70

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Information about review deadlines : as per SI284, 2016
Organisation providing offline access to the procurement documents : Pobal
Organisation executing the payment : Pobal

5.1 Lot technical ID : LOT-0002

Title : Lot 2 - Brand and Identity Development Services
Description : Lot 1 – Graphic Design Support Pobal seeks to establish a Framework Agreement relating to graphic design support from a design partner / agency for the duration of the contract. This includes but is not limited to Pobal branded resources and materials including: - Design and layout of leaflets, posters, promotional banners / pop-up stands. - Design of digital and hardcopy publications and reports. - Design of infographics and social media assets. In addition, we also require graphic design support to assist with the promotion and communications of the range of programmes and schemes we administer on behalf of the Government, EU and other agencies. This includes but is not limited to resources and materials including: - Design of leaflets, posters, promotional banners / pop-up stands. - Design of digital and hardcopy publications and reports. - Design of infographics and social media assets. - Event / programme branding (signage, PowerPoint presentations, props). - Ezine and newsletter templates. Lot 2 – Brand and Identity Development Pobal seeks to establish a Framework Agreement relating to brand and identity development from a graphic design partner / agency for the duration of the contract. This includes the potential to develop new logos / identities and brand guidelines and a suite of resources for use across digital platforms and print publications. There may also be a requirement to enhance or update existing brand identities. This includes but is not limited to the development of visual solutions, resources and materials including: - Design, development, copywriting and production of creative concepts, content and advertising materials; - Brand identity design and development; including consultation with relevant stakeholders and target audiences which may include the hosting of in-person or online focus groups. - Pre-testing of creative concepts and proposed communications solutions, where required; - Development of detailed brand and identity guidelines for future use.
Internal identifier : 2

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79822500 Graphic design services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79341400 Advertising campaign services

5.1.2 Place of performance

Country : Ireland
Anywhere in the given country
Additional information :

5.1.5 Value

Estimated value excluding VAT : 500 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : Reduction of environmental impacts
Description : Award criterion E: Proposals on the incorporation of Environmental Sustainability and Social Considerations into the delivery of the service Extract from Criterion E in relation to Environmental Sustainability: Tenderers are invited to outline their specific proposals to address the environmental impacts of the services provided. These may include, but are not limited to: • Methods to reduce energy, carbon and data consumption under the contract, for example through compression of files, use of file-sharing, and choice of software and hosting providers. • Impact of design on lifespan and recyclability of printed products (e.g. avoiding designs which will date quickly or require special materials or finishes which limit recyclability of the final product) Note: while tender is not for printed products, the design may impact the printing method. • The approach you will take to identifying and mitigating environmental impacts during the contract and proposing improvements to Pobal. [...]The proposals must go beyond the minimum requirements for the service and must not repeat information submitted in relation to other award criteria. Verification: List the specific measures which your firm, and if relevant your partners, subcontractors or suppliers, will apply under the framework, and the effect you expect each measure to have. Marks will be awarded based on the scope, level of detail and expected impact of the measures. The measures described under this criterion will form part of the terms of contract with the successful bidder.
Approach to reducing environmental impacts : Other
Green Procurement Criteria : Other Green Public Procurement criteria

5.1.10 Award criteria

Criterion :
Type : Cost
Description : Ultimate Cost
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Description : Design Methodology Quality and expertise of team proposed , Proposals for effective and proactive contract management / Service Management and Delivery , Proposals on the incorporation of Sustainability and Social Considerations (diversity and/or social inclusion) into the delivery of the service
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 70

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Information about review deadlines : As per SI284, 2016
Organisation providing offline access to the procurement documents : Pobal
Organisation executing the payment : Pobal

6. Results

Maximum value of the framework agreements in this notice : 500 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 350 000 Euro

6.1.2 Information about winners

Winner :
Official name : Fuzion Communications_13391
Tender :
Tender identifier : 000103168
Identifier of lot or group of lots : LOT-0001
Value of the tender : 150 000 Euro
Subcontracting : No
Contract information :
Identifier of the contract : 422100
Date on which the winner was chosen : 21/07/2025
Date of the conclusion of the contract : 05/08/2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 14

6.1 Result lot ldentifier : LOT-0002

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 150 000 Euro

6.1.2 Information about winners

Winner :
Official name : New Graphic
Tender :
Tender identifier : 000103308
Identifier of lot or group of lots : LOT-0002
Value of the tender : 350 000 Euro
Subcontracting : No
Contract information :
Identifier of the contract : 422101
Date on which the winner was chosen : 30/05/2025
Date of the conclusion of the contract : 16/06/2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 12

8. Organisations

8.1 ORG-0001

Official name : Pobal
Registration number : n/a
Postal address : Holbrook House, Holles Street, Dublin 2,
Town : Dublin
Postcode : D02 EY84
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Contact point : Procurement team
Telephone : +353 15117000
Internet address : https://www.pobal.ie/
Buyer profile : https://www.pobal.ie/
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents
Organisation executing the payment

8.1 ORG-0002

Official name : New Graphic
Size of the economic operator : Small
Registration number : 478624
Postal address : 32 Vicar St, Dublin 8
Town : Dublin
Postcode : D08 C8Y6
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 01 662 9532
Internet address : https://newgraphic.ie/
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0002

8.1 ORG-0003

Official name : Fuzion Communications_13391
Size of the economic operator : Small
Registration number : n/a
Town : Cork
Postcode : T12 FXH6
Country subdivision (NUTS) : South-West ( IE053 )
Country : Ireland
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0004

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0005

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 50a53c89-6af3-4d44-b2c2-862e1b32168d - 02
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 11/08/2025 15:01 +01:00
Languages in which this notice is officially available : English
Notice publication number : 00529403-2025
OJ S issue number : 154/2025
Publication date : 13/08/2025