The Provision of Strategic Media Advisory and Auditing Services

Bord Bia wishes to tender for a media auditor across key international markets who will ensure that all paid media advertising is planned, executed and optimised to deliver effectively on business/marketing objectives and KPIs and to maximise value for money in buying advertising. This will involve putting in place and …

CPV: 73000000 Usługi badawcze i eksperymentalno-rozwojowe oraz pokrewne usługi doradcze, 79340000 Usługi reklamowe i marketingowe, 79341000 Usługi reklamowe, 79341200 Usługi zarządzania reklamą, 79341400 Usługi prowadzenia kampanii reklamowych
Termin:
28 października 2025 12:00
Rodzaj terminu:
Złożenie oferty
Miejsce wykonania:
The Provision of Strategic Media Advisory and Auditing Services
Miejsce udzielenia zamówienia:
Bord Bia (Irish Food Board)
Numer nagrody:
0

1. Buyer

1.1 Buyer

Official name : Bord Bia (Irish Food Board)
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : The Provision of Strategic Media Advisory and Auditing Services
Description : Bord Bia wishes to tender for a media auditor across key international markets who will ensure that all paid media advertising is planned, executed and optimised to deliver effectively on business/marketing objectives and KPIs and to maximise value for money in buying advertising. This will involve putting in place and maintaining a robust process for pre-campaign and post-campaign audits based on pre-agreed KPIs, in conjunction with Bord Bia centrally and locally, and provide expertise across media channels incorporating local market knowledge of the media landscape and industry media norms in each market.
Procedure identifier : eaa10874-101d-4622-b758-6d200b0678c5
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 73000000 Research and development services and related consultancy services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services

2.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 490 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

2.1.6 Grounds for exclusion

Sources of grounds for exclusion : Procurement Document

5. Lot

5.1 Lot technical ID : LOT-0001

Title : The Provision of Strategic Media Advisory and Auditing Services
Description : Bord Bia wishes to tender for a media auditor across key international markets who will ensure that all paid media advertising is planned, executed and optimised to deliver effectively on business/marketing objectives and KPIs and to maximise value for money in buying advertising. This will involve putting in place and maintaining a robust process for pre-campaign and post-campaign audits based on pre-agreed KPIs, in conjunction with Bord Bia centrally and locally, and provide expertise across media channels incorporating local market knowledge of the media landscape and industry media norms in each market.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 73000000 Research and development services and related consultancy services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.3 Estimated duration

Duration : 48 Month

5.1.5 Value

Estimated value excluding VAT : 490 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.9 Selection criteria

Sources of selection criteria : Procurement Document

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Languages in which the procurement documents (or their parts) are unofficially available : English
Deadline for requesting additional information : 17/10/2025 12:00 +01:00

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of tenders : 28/10/2025 12:00 +01:00
Deadline until which the tender must remain valid : 9 Day
Information about public opening :
Opening date : 28/10/2025 12:30 +01:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Bord Bia (Irish Food Board)
Organisation providing more information on the review procedures : The High Court of Ireland
Organisation receiving requests to participate : Bord Bia (Irish Food Board)
Organisation processing tenders : Bord Bia (Irish Food Board)

8. Organisations

8.1 ORG-0001

Official name : Bord Bia (Irish Food Board)
Registration number : None
Postal address : 140 Pembroke Road
Town : Ballsbridge, Dublin 4
Postcode : D04 NV34
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 01 6685155
Internet address : https://www.bordbia.ie
Buyer profile : https://www.bordbia.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders

8.1 ORG-0002

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0003

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 6b73f2cb-190b-4ed8-a1c4-1253e0ad91c6 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 01/10/2025 13:17 +01:00
Languages in which this notice is officially available : English
Notice publication number : 00645700-2025
OJ S issue number : 189/2025
Publication date : 02/10/2025