The provision of a Managed Service to deliver all aspects of the Census 2027 Publicity Campaign

The Services comprise: the development, design, management and delivery of a comprehensive, cohesive, nationwide publicity campaign for Census 2027, including brand development, strong PR focus, advertising (on all relevant platforms) and development and maintenance of the Census 2027 website. The Services comprise: the development, design, management and delivery of a …

CPV: 79340000 Usługi reklamowe i marketingowe, 22462000 Materiały reklamowe, 79341000 Usługi reklamowe, 79341100 Doradcze usługi reklamowe, 79341200 Usługi zarządzania reklamą, 79341400 Usługi prowadzenia kampanii reklamowych, 79416000 Usługi public relations, 79416100 Usługi zarządzania public relations, 79416200 Usługi doradcze public relations, 79413000 Usługi doradcze w zakresie zarządzania obrotem, 79342000 Usługi marketingowe, 72413000 Usługi w zakresie projektowania stron WWW
Miejsce wykonania:
The provision of a Managed Service to deliver all aspects of the Census 2027 Publicity Campaign
Miejsce udzielenia zamówienia:
Central Statistics Office
Numer nagrody:
0

1. Buyer

1.1 Buyer

Official name : Central Statistics Office
Legal type of the buyer : Central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : The provision of a Managed Service to deliver all aspects of the Census 2027 Publicity Campaign
Description : The Services comprise: the development, design, management and delivery of a comprehensive, cohesive, nationwide publicity campaign for Census 2027, including brand development, strong PR focus, advertising (on all relevant platforms) and development and maintenance of the Census 2027 website.
Procedure identifier : 6cf105ba-55a1-4190-ab14-04224125d863
Previous notice : eb618825-9d8e-4c33-ac33-ee0b1d23fab2-01
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 22462000 Advertising material
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79416100 Public relations management services
Additional classification ( cpv ): 79416200 Public relations consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 72413000 World wide web (www) site design services

2.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 3 250 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : The provision of a Managed Service to deliver all aspects of the Census 2027 Publicity Campaign
Description : The Services comprise: the development, design, management and delivery of a comprehensive, cohesive, nationwide publicity campaign for Census 2027, including brand development, strong PR focus, advertising (on all relevant platforms) and development and maintenance of the Census 2027 website.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 22462000 Advertising material
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79416100 Public relations management services
Additional classification ( cpv ): 79416200 Public relations consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 72413000 World wide web (www) site design services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.3 Estimated duration

Duration : 27 Month

5.1.5 Value

Estimated value excluding VAT : 3 250 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Quality
Description : MEAT
Description of the method to be used if weighting cannot be expressed by criteria : MEAT

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Central Statistics Office
Organisation providing more information on the review procedures : The High Court of Ireland

6. Results

Value of all contracts awarded in this notice : 3 221 940 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Core_19912
Tender :
Tender identifier : 000106609
Identifier of lot or group of lots : LOT-0001
Value of the tender : 3 221 940 Euro
Subcontracting : No
Contract information :
Identifier of the contract : 422546
Date on which the winner was chosen : 30/05/2025
Date of the conclusion of the contract : 17/07/2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders submitted electronically
Number of tenders or requests to participate received : 3

8. Organisations

8.1 ORG-0001

Official name : Central Statistics Office
Registration number : NA
Postal address : CSO, Skehard Road, Cork
Town : Cork
Postcode : T12 X00E
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 021 453 5000
Internet address : https://www.cso.ie
Buyer profile : https://www.cso.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Core_19912
Size of the economic operator : Large
Registration number : Core
Postal address : 1 WML
Town : Dublin 2
Postcode : D02 F206
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 016496439
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 48c9785d-4432-4364-b3e0-a26123ab2bdb - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 29/07/2025 15:22 +01:00
Languages in which this notice is officially available : English
Notice publication number : 00501839-2025
OJ S issue number : 145/2025
Publication date : 31/07/2025