MedBridge: EU Regional communication programme in the Middle East, North Africa.

This communication contract aims to enhance the European Union’s strategic outreach across the Middle East, North Africa, and the Gulf, while strengthening its image as a committed and influential global partner. The initiative will promote the EU’s core values by showcasing the tangible benefits of its partnerships through integrated communication …

CPV: 79341400 Reclamecampagnediensten, 79416200 Advies inzake public relations, 79952000 Diensten voor het organiseren van evenementen
Plaats van uitvoering:
MedBridge: EU Regional communication programme in the Middle East, North Africa.
Toekennende instantie:
European Commission, MENA - Middle East, North Africa, Gulf
Gunningsnummer:
EC-MENA/2025/EA-RP/0002

1. Buyer

1.1 Buyer

Official name : European Commission, MENA - Middle East, North Africa, Gulf
Legal type of the buyer : EU institution, body or agency
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : MedBridge: EU Regional communication programme in the Middle East, North Africa.
Description : This communication contract aims to enhance the European Union’s strategic outreach across the Middle East, North Africa, and the Gulf, while strengthening its image as a committed and influential global partner. The initiative will promote the EU’s core values by showcasing the tangible benefits of its partnerships through integrated communication campaigns, both on the ground and online, to raise awareness and improve understanding of the EU’s role and actions. Key activities include developing a dynamic network of young multipliers and media partners to foster public engagement and amplify messaging, regularly monitoring public perception through targeted surveys, and countering disinformation. Additionally, the contract will contribute to generating public momentum for transformational reforms while reducing fragmentation and reinforcing the EU’s strategic outreach across the region.
Procedure identifier : 08ecf3d9-6e3b-490a-af95-31692dbe1d13
Internal identifier : EC-MENA/2025/EA-RP/0002
Type of procedure : Restricted
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416200 Public relations consultancy services

2.1.3 Value

Estimated value excluding VAT : 4 000 000 Euro

2.1.4 General information

Additional information : For any additional information, please refer to the document A5f "Additional information about the Contract Notice". In case of unavailability or disruptions in the functioning of the electronic means of communication provided in Section 5.1.11 in the last 5 calendar days before the time limit for receipt indicated in Section 5.1.12, the contracting authority reserves the right to extend this time limit and publish the extension at the Internet address provided in Section 5.1.11, without a preceding publication of a corrigendum to this notice. Economic operators interested in this procurement are invited to subscribe to the call for tenders at the address in Section 5.1.11 in order to get notified when new information or documents are published.
Legal basis :
Regulation (EU, Euratom) 2018/1046
LocalLaw - Procurement award procedure applying to European Union external actions financed from the general budget of the European Union and the European Development Fund (EDF)

2.1.6 Grounds for exclusion

Bankruptcy : For the full list of exclusion grounds please consult the procurement documents.

5. Lot

5.1 Lot technical ID : LOT-0001

Title : MedBridge: EU Regional communication programme in the Middle East, North Africa.
Description : This communication contract aims to enhance the European Union’s strategic outreach across the Middle East, North Africa, and the Gulf, while strengthening its image as a committed and influential global partner. The initiative will promote the EU’s core values by showcasing the tangible benefits of its partnerships through integrated communication campaigns, both on the ground and online, to raise awareness and improve understanding of the EU’s role and actions. Key activities include developing a dynamic network of young multipliers and media partners to foster public engagement and amplify messaging, regularly monitoring public perception through targeted surveys, and countering disinformation. Additionally, the contract will contribute to generating public momentum for transformational reforms while reducing fragmentation and reinforcing the EU’s strategic outreach across the region.
Internal identifier : EC-MENA/2025/EA-RP/0002

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416200 Public relations consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79952000 Event services
Options :
Description of the options : provided they are in conformity with the basic project, new services or works consisting in the repetition of similar services or works, may be entrusted up to 50 % of the initial contract to the initial contractor by negotiated procedure without prior publication of a contract notice.

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in Mediterranean Region

5.1.3 Estimated duration

Duration : 72 Month

5.1.4 Renewal

Other information about renewals : The contract is concluded for an initial period of 48 (forty-eight) months, renewable 1 (one) time(s). Please consult the draft contract in the procurement documents.

5.1.5 Value

Estimated value excluding VAT : 4 000 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no
Additional information : The procurement is funded by the following EU programme: Neighbourhood.

5.1.9 Selection criteria

Criterion :
Type : Suitability to pursue the professional activity
Description : Please consult the procurement documents.
Criterion :
Type : Economic and financial standing
Description : Please consult the procurement documents.
Criterion :
Type : Technical and professional ability
Description : Please consult the procurement documents.

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 80
Criterion :
Type : Price
Name :
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Deadline for receipt of requests to participate : 16/06/2025 00:00 +02:00
Deadline until which the tender must remain valid : 190 Day
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : no
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Court of Justice of the European Union -

8. Organisations

8.1 ORG-0001

Official name : European Commission, MENA - Middle East, North Africa, Gulf
Registration number : COM
Department : MENA.03 - Strategic Communication and Interinstitutional Relations
Postal address : .
Town : Brussels
Postcode : B-1049
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 2 2842111
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Court of Justice of the European Union
Registration number : CURIA
Postal address : Rue du Fort Niedergrünewald
Town : Luxembourg
Postcode : L-2925
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 4303-1
Internet address : http://curia.europa.eu
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : European Commission
Registration number : EUCOM
Postal address : Mondrian (CDMA), Rue du Champ de Mars 21
Town : Brussels
Postcode : B-1050
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 2 299 11 11
Roles of this organisation :
TED eSender
Notice information
Notice identifier/version : 73331584-2de5-4eb7-845c-65ad328dcca4 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 13/05/2025 12:41 +02:00
Languages in which this notice is officially available : English
Notice publication number : 00311235-2025
OJ S issue number : 92/2025
Publication date : 14/05/2025