Framework agreement for advertising and media agency services for short term campaigns, seasonal activities and media procurements etc.

The Norwegian Public Roads Administration, the Communication Department (henceforth referred to as the Contracting Authority) requests tenders for agency services for short term campaigns and various seasonal activities that are not covered by other framework agreements. Communication has the overall responsibility for the company ́s internal and external communication, and …

CPV: 79340000 Reclame- en marketingdiensten, 79341000 Reclamediensten, 79341200 Diensten voor reclamebeheer, 79341400 Reclamecampagnediensten, 79342000 Marketingdiensten, 79400000 Adviezen inzake bedrijfsvoering en management, en aanverwante diensten
Plaats van uitvoering:
Framework agreement for advertising and media agency services for short term campaigns, seasonal activities and media procurements etc.
Toekennende instantie:
Statens vegvesen
Gunningsnummer:
25/23099

1. Buyer

1.1 Buyer

Official name : Statens vegvesen
Legal type of the buyer : Body governed by public law, controlled by a central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Framework agreement for advertising and media agency services for short term campaigns, seasonal activities and media procurements etc.
Description : The Norwegian Public Roads Administration, the Communication Department (henceforth referred to as the Contracting Authority) requests tenders for agency services for short term campaigns and various seasonal activities that are not covered by other framework agreements. Communication has the overall responsibility for the company ́s internal and external communication, and is the responsible editor for the company ́s channels. The Norwegian Public Roads Administration would like collaboration partner(s) with specialist expertise in concept and campaign planning, media procurements, content production and employer profiling. The intention is that the Norwegian Public Roads Administration shall appear as a professional and attractive actor with a clear profile in all relevant channels.
Procedure identifier : cf9c35ee-f368-4c47-b6e9-2779aa3bd244
Previous notice : 12e6ee8e-dee0-49e0-a552-cc881995b541-01
Internal identifier : 25/23099
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services

2.1.2 Place of performance

Country : Norway
Anywhere in the given country

2.1.3 Value

Estimated value excluding VAT : 16 000 000 Norwegian krone
Maximum value of the framework agreement : 16 000 000 Norwegian krone

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Sub-contract 1: Media agency
Description : The Norwegian Public Roads Administration, the Communication Department (henceforth referred to as the Contracting Authority) requests tenders for agency services for short term campaigns and various seasonal activities that are not covered by other framework agreements. Communication has the overall responsibility for the company ́s internal and external communication, and is the responsible editor for the company ́s channels. The Norwegian Public Roads Administration would like collaboration partner(s) with specialist expertise in concept and campaign planning, media procurements, content production and employer profiling. The intention is that the Norwegian Public Roads Administration shall appear as a professional and attractive actor with a clear profile in all relevant channels.
Internal identifier : 1

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Options :
Description of the options : 1+1 year.

5.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : 1+1 year.

5.1.5 Value

Estimated value excluding VAT : 4 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : Price Documentation requirement: Tenderers shall enclose a completed Annex 1 Price Form for the sub-contract that the tenderer submits a tender for.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : The offered personnel ́ relevant formal competence and experience
Description : Documentation requirement: Tenderers shall enclose a completed Annex 5 CV template.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 25
Criterion :
Type : Quality
Name : Case
Description : Documentation requirement: Tenderers shall describe/account for their understanding of the case and how this assignment will be carried out. We encourage everyone to provide cards and precise up to a maximum of three pages.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 25
Criterion :
Type : Quality
Name : Assignment comprehension
Description : Documentation requirement: Tenderers shall describe/account for their understanding of the assignment and how this assignment will be carried out.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Criterion :
Type : Quality
Name : Environment
Description : In this procurement, the award criteria for environment is not weighted by 30%. The background for this is the exclusion provisions in the Public Procurement Regulations §7-9 fifth paragraph. (5) The obligation to make requirements or criteria according to this provision does not apply as the procurement in accordance with its nature (service procurement) has a climate footprint and an environmental impact that is immaterial. The system ́s nature is also not sufficiently defined to be able to define appropriate award criteria for this at the time of publication.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 0

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett
Information about review deadlines : Cf. the Public Procurement Regulations § 25-2.

5.1 Lot technical ID : LOT-0002

Title : Sub-contract 2: Advertising agency
Description : The Norwegian Public Roads Administration, the Communication Department (henceforth referred to as the Contracting Authority) requests tenders for agency services for short term campaigns and various seasonal activities that are not covered by other framework agreements. Communication has the overall responsibility for the company ́s internal and external communication, and is the responsible editor for the company ́s channels. The Norwegian Public Roads Administration would like collaboration partner(s) with specialist expertise in concept and campaign planning, media procurements, content production and employer profiling. The intention is that the Norwegian Public Roads Administration shall appear as a professional and attractive actor with a clear profile in all relevant channels.
Internal identifier : 2

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services

5.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : 1+1 year.

5.1.5 Value

Estimated value excluding VAT : 5 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : Tenderers shall enclose a completed Annex 1 Price Form for the sub-contract that the tenderer submits a tender for.
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : The offered personnel ́ relevant formal competence and experience
Description : The contracting authority will evaluate the offered personnel ́s relevant formal competence and experience. Particular emphasis will be put on the offered personnel having experience from and knowledge of • Information and attitude campaigns for non-commercial purposes. • marketing trends • the media market and channel choices. • target group insights • profiling, including work profiling. Applies to all sub-contracts
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 25
Criterion :
Type : Quality
Name : Case
Description : Tenderers shall describe/account for their understanding of the case and how this assignment will be carried out. We encourage everyone to provide cards and precise up to a maximum of three pages.
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 25
Criterion :
Type : Quality
Name : Assignment comprehension
Description : Tenderers shall describe/account for their understanding of the assignment and how this assignment will be carried out.
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 20
Criterion :
Type : Quality
Name : Environment
Description : In this procurement, the award criteria for environment is not weighted by 30%. The background for this is the exclusion provisions in the Public Procurement Regulations §7-9 fifth paragraph. (5) The obligation to make requirements or criteria according to this provision does not apply as the procurement in accordance with its nature (service procurement) has a climate footprint and an environmental impact that is immaterial. The system ́s nature is also not sufficiently defined to be able to define appropriate award criteria for this at the time of publication.
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 0

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett
Information about review deadlines : Cf. the Public Procurement Regulations § 25-2.

5.1 Lot technical ID : LOT-0003

Title : Sub-contract 3: Film and content production (1)
Description : The Norwegian Public Roads Administration, the Communication Department (henceforth referred to as the Contracting Authority) requests tenders for agency services for short term campaigns and various seasonal activities that are not covered by other framework agreements. Communication has the overall responsibility for the company ́s internal and external communication, and is the responsible editor for the company ́s channels. The Norwegian Public Roads Administration would like collaboration partner(s) with specialist expertise in concept and campaign planning, media procurements, content production and employer profiling. The intention is that the Norwegian Public Roads Administration shall appear as a professional and attractive actor with a clear profile in all relevant channels.
Internal identifier : 3

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services

5.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : 1+1 year.

5.1.5 Value

Estimated value excluding VAT : 7 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : Tenderers shall enclose a completed Annex 1 Price Form for the sub-contract that the tenderer submits a tender for.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : The offered personnel ́ relevant formal competence and experience
Description : The contracting authority will evaluate the offered personnel ́s relevant formal competence and experience. Particular emphasis will be put on the offered personnel having experience from and knowledge of • Information and attitude campaigns for non-commercial purposes. • marketing trends • the media market and channel choices. • target group insights • profiling, including work profiling. Applies to all sub-contracts
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 25
Criterion :
Type : Quality
Name : Case
Description : Tenderers shall describe/account for their understanding of the case and how this assignment will be carried out. We encourage everyone to provide cards and precise up to a maximum of three pages.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 25
Criterion :
Type : Quality
Name : Assignment comprehension
Description : Tenderers shall describe/account for their understanding of the assignment and how this assignment will be carried out.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Criterion :
Type : Quality
Name : Environment
Description : In this procurement, the award criteria for environment is not weighted by 30%. The background for this is the exclusion provisions in the Public Procurement Regulations §7-9 fifth paragraph. (5) The obligation to make requirements or criteria according to this provision does not apply as the procurement in accordance with its nature (service procurement) has a climate footprint and an environmental impact that is immaterial. The system ́s nature is also not sufficiently defined to be able to define appropriate award criteria for this at the time of publication.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 0

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett
Information about review deadlines : Cf. the Public Procurement Regulations § 25-2.

6. Results

Maximum value of the framework agreements in this notice : 16 000 000 Norwegian krone
Approximate value of the framework agreements : 16 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 4 000 000 Norwegian krone
Re-estimated value of the framework agreement : 4 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Atyp A/S
Tender :
Tender identifier : Delkontrakt 1: Mediebyrå - Atyp A/S
Identifier of lot or group of lots : LOT-0001
Subcontracting : No
Contract information :
Identifier of the contract : Delkontrakt 1: Mediebyrå - Atyp A/S
Date of the conclusion of the contract : 08/07/2025
The contract is awarded within a framework agreement : no

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 9

6.1 Result lot ldentifier : LOT-0002

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 5 000 000 Norwegian krone
Re-estimated value of the framework agreement : 5 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Atyp A/S
Tender :
Tender identifier : Delkontrakt 2: Reklamebyrå - Atyp A/S
Identifier of lot or group of lots : LOT-0002
Subcontracting : No
Contract information :
Identifier of the contract : Delkontrakt 2: Reklamebyrå - Atyp A/S
Date of the conclusion of the contract : 08/07/2025
The contract is awarded within a framework agreement : no

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 9

6.1 Result lot ldentifier : LOT-0003

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 7 000 000 Norwegian krone
Re-estimated value of the framework agreement : 7 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : TRY Reklamebyrå AS
Tender :
Tender identifier : Delkontrakt 3: Film og innholdsproduksjon - TRY Reklamebyrå AS
Identifier of lot or group of lots : LOT-0003
Subcontracting : No
Contract information :
Identifier of the contract : Delkontrakt 3: Film og innholdsproduksjon - TRY Reklamebyrå AS
Date of the conclusion of the contract : 08/07/2025
The contract is awarded within a framework agreement : no

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 9

8. Organisations

8.1 ORG-0001

Official name : Statens vegvesen
Registration number : 971032081
Department : Fellesfunksjoner
Postal address : Skoggata 19
Town : Moss
Postcode : 1500
Country subdivision (NUTS) : Østfold ( NO083 )
Country : Norway
Contact point : Debra Tebogo Gunnerød
Telephone : +47 98402742
Internet address : https://www.vegvesen.no
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Oslo tingrett
Registration number : 926725939
Postal address : C.J. Hambros plass 4
Town : Oslo
Postcode : 0125
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Oslo Tingrett
Telephone : +47 22035200
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Atyp A/S
Size of the economic operator : Medium
Registration number : 922 161 003
Postal address : Karlstadgata 11
Town : Oslo
Postcode : 0553
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 91182211
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001 LOT-0002

8.1 ORG-0004

Official name : TRY Reklamebyrå AS
Size of the economic operator : Medium
Registration number : 980129942
Postal address : Øvre Slottsgate 8
Town : Oslo
Postcode : 0157
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 41633663
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0003

Notice information

Notice identifier/version : d84ed0d3-5e8b-45e9-8377-bf35f745f5b4 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 08/07/2025 12:57 +00:00
Notice dispatch date (eSender) : 08/07/2025 13:09 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00450752-2025
OJ S issue number : 130/2025
Publication date : 10/07/2025