Export promotion services (promotional spot on BBC UK channel)

1. Scope of services: Provision of production, broadcasting and promotion services for a 30-second advertising spot and editorial content on BBC Global News platforms, in order to promote the country brand “Made in Moldova”. 2. Video production requirements: Development of the creative concept within 10 days from receipt of materials …

CPV: 79340000 Reclame- en marketingdiensten
Plaats van uitvoering:
Export promotion services (promotional spot on BBC UK channel)
Toekennende instantie:
Public Institution Investment Agency
Gunningsnummer:

1. Buyer

1.1 Buyer

Official name : Public Institution Investment Agency
Legal type of the buyer : Public undertaking, controlled by a central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Export promotion services (promotional spot on BBC UK channel)
Description : 1. Scope of services: Provision of production, broadcasting and promotion services for a 30-second advertising spot and editorial content on BBC Global News platforms, in order to promote the country brand “Made in Moldova”. 2. Video production requirements: Development of the creative concept within 10 days from receipt of materials and payment; Preparation of the script and storyboard within 10 days from approval of the concept; Video editing and post-production (voice-over in English, music, graphics) within 20 days from approval of the preliminary version; Delivery of the final version in a format compatible with the technical requirements of BBC News TV and bbc.com. 3. Broadcast requirements: Broadcasting of the spot for 6 weeks on the BBC News channel in Europe (CET), with a total of 138 broadcasts; Distribution at pre-established time slots on weekdays and weekends. 4. Digital promotion: Publication of “Made in Moldova” editorial content on BBC digital platforms; Ensuring a volume of at least 3,000,000 impressions on www.bbc.com. 5. Delivery and reporting requirements: Commencement of work within 3 working days of signing the contract and receiving payment; Provide a detailed report on the services provided, in accordance with the contractual terms. 6. Compliance requirements: Adherence to international ethical and legal standards regarding advertising content; Ensuring compatibility with the legal and technical requirements of the BBC; Respect for intellectual property rights.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

2.1.2 Place of performance

Country : Moldova
Additional information : 1. Scope of services: Provision of production, broadcasting and promotion services for a 30-second advertising spot and editorial content on BBC Global News platforms, in order to promote the country brand “Made in Moldova”. 2. Video production requirements: Development of the creative concept within 10 days from receipt of materials and payment; Preparation of the script and storyboard within 10 days from approval of the concept; Video editing and post-production (voice-over in English, music, graphics) within 20 days from approval of the preliminary version; Delivery of the final version in a format compatible with the technical requirements of BBC News TV and bbc.com. 3. Broadcast requirements: Broadcasting of the spot for 6 weeks on the BBC News channel in Europe (CET), with a total of 138 broadcasts; Distribution at pre-established time slots on weekdays and weekends. 4. Digital promotion: Publication of “Made in Moldova” editorial content on BBC digital platforms; Ensuring a volume of at least 3,000,000 impressions on www.bbc.com. 5. Delivery and reporting requirements: Commencement of work within 3 working days of signing the contract and receiving payment; Provide a detailed report on the services provided, in accordance with the contractual terms. 6. Compliance requirements: Adherence to international ethical and legal standards regarding advertising content; Ensuring compatibility with the legal and technical requirements of the BBC; Respect for intellectual property rights.

2.1.4 General information

Legal basis :
Directive 2014/24/EU
Legea nr. 131/2015 privind achizițiile publice, art. 56 lit. c) – Negociere fără publicarea unui anunț de participare - Law No. 131/2015 on Public Procurement, Article 56 letter (c) – Negotiated procedure without prior publication of a contract notice. The negotiated procedure without prior publication of a contract notice is applied in accordance with Article 56(c) of Law No. 131/2015, as the services can only be provided by a specific economic operator for technical reasons and exclusive rights, In this BBC
Law No. 131/2015 on Public Procurement, Article 56 letter (c) – Negotiated procedure without prior publication of a contract notice

3. Part

3.1 Part technical ID : PAR-0001

Title : The purpose of this procurement is to acquire external promotion services for the Republic of Moldova through the broadcast of a video spot on the international BBC UK channel, aiming to promote the country’s exports and image. The services will be provided by BBC Global News, which holds exclusive broadcasting rights on this channel.
Description : The procurement concerns the provision of promotional campaign services for the Republic of Moldova through the broadcast of a video spot on the international BBC UK channel, aiming to promote the country’s image and export potential abroad. The services include the production, broadcasting, and promotion of the spot within the BBC Global News programming schedule. The procedure is carried out through a negotiated procedure without prior publication of a contract notice, in accordance with Article 56(c) of Law No. 131/2015 on Public Procurement, as the services can only be provided by BBC Global News, which holds exclusive broadcasting rights on the BBC UK channel.

3.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

3.1.2 Place of performance

Country : Moldova
Additional information : The procurement is planned to be carried out through a negotiated procedure without prior publication of a contract notice, in accordance with Article 56(c) of Law No. 131/2015. BBC Global News is the sole holder of exclusive broadcasting and promotional rights on the BBC UK channel, and no equivalent alternatives exist. The contract will be financed from the institution’s budget within the framework of Moldova’s export promotion activities. This notice is for information purposes only and does not constitute the launch of a formal procurement procedure.

3.1.9 Further information, mediation and review

Review organisation : Public Institution Investment Agency

8. Organisations

8.1 ORG-0001

Official name : Public Institution Investment Agency
Registration number : 1006601001078
Department : Instituția Publica Agenția de Investiții
Postal address : str. Eugen Doga 2 str. Eugen Doga 2
Town : Chișinău
Postcode : MD-2005
Country : Moldova
Contact point : Instituția Publica Agenția de Investiții
Telephone : 37368296307
Fax : 37322273654
Internet address : https://invest.gov.md
Information exchange endpoint (URL) : https://invest.gov.md
Roles of this organisation :
Buyer
Central purchasing body awarding public contracts or concluding framework agreements for works, supplies or services intended for other buyers
Procurement service provider
Review organisation

8.1 ORG-0000

Official name : Publications Office of the European Union
Registration number : PUBL
Town : Luxembourg
Postcode : 2417
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 29291
Internet address : https://op.europa.eu
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 37d80de9-6887-4ef8-b805-944a28451ca6 - 01
Form type : Planning
Notice type : Prior information notice or a periodic indicative notice used only for information
Notice dispatch date : 06/10/2025 18:05 +00:00
Languages in which this notice is officially available : English Romanian
Notice publication number : 00660751-2025
OJ S issue number : 193/2025
Publication date : 08/10/2025
Estimated date of publication of a contract notice within this procedure : 10/10/2025