Capacity Building and Destination Promotion of Albania’s GBS and ICT Sectors

Capacity Building and Destination Promotion of Albania’s GBS and ICT Sectors Scope of Work The assignment consists of two primary components: 1. Capacity Building for Albanian GBS/ICT Companies The contractor will design and implement a training program to prepare SMEs for international market expansion. The program should address the following …

CPV: 79342000 Marketingdiensten, 79416000 Public relationsdiensten, 80522000 Opleidingsseminars
Plaats van uitvoering:
Capacity Building and Destination Promotion of Albania’s GBS and ICT Sectors
Toekennende instantie:
Digital Skills Accelerator Africa e.V.
Gunningsnummer:
DSAA 02/2025

1. Buyer

1.1 Buyer

Official name : Digital Skills Accelerator Africa e.V.
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Capacity Building and Destination Promotion of Albania’s GBS and ICT Sectors
Description : Capacity Building and Destination Promotion of Albania’s GBS and ICT Sectors
Procedure identifier : 01967b58-12c2-4d0f-b8a1-1ad3791db5f5
Internal identifier : DSAA 02/2025
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 80522000 Training seminars

2.1.2 Place of performance

Town : Tirana
Postcode : 1001
Country subdivision (NUTS) : Tiranë ( AL022 )
Country : Albania

2.1.3 Value

Estimated value excluding VAT : 29 411 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU
vgv -
Applicable cross-border law : Not applicable

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Capacity Building and Destination Promotion of Albania’s GBS and ICT Sectors
Description : Scope of Work The assignment consists of two primary components: 1. Capacity Building for Albanian GBS/ICT Companies The contractor will design and implement a training program to prepare SMEs for international market expansion. The program should address the following thematic areas: - Development of globally attractive company culture - International marketing and online presence building - Effective project management and client communication - Legal and regulatory frameworks for cross-border operations - Financial planning and scaling strategies - International sales and pitching techniques The training should include: - Online, self-paced content - In-person workshops in Albania - Supporting materials and toolkits - Follow-up assessments to provide individual feedback The primary target group are top management teams of Albanian small and medium-sized enterprises (SMEs) in the ICT/GBS sector. 2. Destination Promotion for Albania’s GBS/ICT Sectors  The contractor will execute a strategic marketing campaign aimed at raising international awareness of Albania as a credible and competitive outsourcing destination. Activities should include: - Design and maintenance of a dedicated landing page hosted on a reputable international platform (with focus on Central and Southeastern Europe) - Development and publication of analytical articles and case studies, featuring industry insights and testimonials from existing clients of Albanian firms, published in an international, reputable resource (with a focus on Central and Southeastern Europe) - Conduct media outreach to promote the location’s visibility in Western Europe and North America Expected Deliverables The following deliverables are expected to be completed within the contract duration and in line with agreed milestones: Capacity Building: - Online modules (on-demand), introducing the six thematic areas outlined above for up to 250 participants. - In-person workshops in Albania focusing on each of the six thematic areas, tailored to the specific needs of Albanian companies for up to 100 participants.  - Post-workshop assessments and feedback reports for all in-person workshop participants.  Destination Promotion: - Interactive landing page showcasing Albania’s strength as a GBS destination, hosted on an international, reputable resource (with a focus on Central and Southeastern Europe). - Two analytical articles on Albania’s GBS sector and one interview published in an international, reputable resource (with a focus on Central and Southeastern Europe). - A press release and media outreach to at least 300 media representatives in Western Europe and North America.
Internal identifier : LOT-0001

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 80522000 Training seminars
Additional classification ( cpv ): 79342000 Marketing services

5.1.2 Place of performance

Town : Tirana
Postcode : 1001
Country subdivision (NUTS) : Tiranë ( AL022 )
Country : Albania
Additional information : While the procurement notice refers to Tirana (AL022, 1001) as the indicative location for statistical purposes, bidders located in other regions of Albania are equally eligible to apply and perform the services, provided they meet the criteria set forth in the ToR.

5.1.3 Estimated duration

Start date : 02/06/2025
Duration end date : 31/03/2026

5.1.5 Value

Estimated value excluding VAT : 29 411 Euro

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.8 Accessibility criteria

Accessibility criteria for persons with disabilities are not included because the procurement is not intended for use by natural persons

5.1.10 Award criteria

Criterion :
Type : Quality
Description : Dear bidder, We would like to thank you sincerely for your interest in our public tender for the “Destination Promotion of Albania’s ICT and GBS sectors,” and for the strong proposal you submitted. Following the completion of our evaluation process, we are pleased to inform you that your bid has achieved the highest score and has been identified as the most economically advantageous offer in accordance with the criteria set forth in the Terms of Reference. We intend to award the contract to your organization, subject to the finalization of administrative procedures. For transparency and fairness, we are informing all bidders of the intended award decision and allowing a short standstill period. Unless any objections are received within 7 calendar days (by 13th June 2025), we will proceed to sign the contract with your organization. In the meantime, please feel free to reach out should you require clarification on any next steps. We look forward to working with you on this important initiative and to promoting Albania as a future destination for global business services and ICT innovation. Warm regards, Eva Richter
Category of award threshold criterion : Order of importance
Award criterion number : 1

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Digital Skills Accelerator Africa e.V.
Information about review deadlines : Complaints must be raised with the contracting authority within ten calendar days of becoming aware of the alleged infringement. Infringements identifiable from the notice or the tender documents must be challenged before the application deadline. Applications for review must be filed no later than 15 calendar days after the contracting authority has informed the applicant that it does not intend to remedy the complaint. (Legal basis: § 160 of the German Act against Restraints of Competition – GWB) Ein Antrag auf Nachprüfung ist unzulässig, soweit der Antragsteller den geltend gemachten Verstoß gegen Vergabevorschriften vor Einreichen des Nachprüfungsantrags erkannt und diesen nicht innerhalb einer Frist von zehn Kalendertagen gegenüber dem Auftraggeber gerügt hat (§ 160 Abs. 3 Nr. 1 GWB). Verstöße gegen Vergabevorschriften, die sich aus der Bekanntmachung ergeben, müssen spätestens bis zum Ablauf der Angebotsfrist gerügt werden (§ 160 Abs. 3 Nr. 2 GWB). Verstöße, die sich aus den Vergabeunterlagen ergeben, sind spätestens bis zum Ablauf der Frist zur Bewerbung oder Angebotsabgabe zu rügen (§ 160 Abs. 3 Nr. 3 GWB). Ein Nachprüfungsantrag ist spätestens 15 Kalendertage nach Eingang der Mitteilung des Auftraggebers, einer Rüge nicht abhelfen zu wollen, zu stellen (§ 160 Abs. 3 Nr. 4 GWB).
Organisation providing additional information about the procurement procedure : Digital Skills Accelerator Africa e.V.
Organisation providing offline access to the procurement documents : Digital Skills Accelerator Africa e.V.
Organisation signing the contract : Digital Skills Accelerator Africa e.V.

6. Results

Value of all contracts awarded in this notice : 29 411 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Reinvantage (Legal name Emerging Europe Limited)
Tender :
Tender identifier : Reinvantage
Identifier of lot or group of lots : LOT-0001
Value of the tender : 29 411 Euro
Subcontracting : Not yet known
Contract information :
Identifier of the contract : 4029165
Date on which the winner was chosen : 06/06/2025
Date of the conclusion of the contract : 22/07/2025
Organisation signing the contract : Digital Skills Accelerator Africa e.V.

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 2

8. Organisations

8.1 ORG-0001

Official name : Digital Skills Accelerator Africa e.V.
Registration number : DE346807202
Postal address : Vogelsanger Str. 321a
Town : Köln
Postcode : 50827
Country subdivision (NUTS) : Köln, Kreisfreie Stadt ( DEA23 )
Country : Germany
Contact point : Projektmanagement
Telephone : 01743922496
Internet address : https://www.dsaa.eu/
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure
Organisation providing offline access to the procurement documents
Review organisation
Organisation signing the contract

8.1 ORG-0101

Official name : Reinvantage (Legal name Emerging Europe Limited)
Size of the economic operator : Small
Registration number : freelance
Postal address : 7 Bell Yard
Town : London
Postcode : WC2A 2JR
Country : United Kingdom
Telephone : +44 20 3290 7710
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0102

Official name : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)
Registration number : 0204:994-DOEVD-83
Town : Bonn
Postcode : 53119
Country subdivision (NUTS) : Bonn, Kreisfreie Stadt ( DEA22 )
Country : Germany
Telephone : +49228996100
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 01974588-c48c-456f-9ef2-32a1dc25f227 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 25/07/2025 11:22 +02:00
Languages in which this notice is officially available : English
Notice publication number : 00491403-2025
OJ S issue number : 142/2025
Publication date : 28/07/2025