Organisation of a Marketing Programme for German Wine in Norway

The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas. In order to gain a market presence of German wines in Norway for the years 2026-2031, the strategy includes …

CPV: 79340000 Servizi pubblicitari e di marketing
Luogo di esecuzione:
Organisation of a Marketing Programme for German Wine in Norway
Ente di assegnazione:
Deutsches Weininstitut GmbH
Numero di premio:
DWI 2025-04

1. Buyer

1.1 Buyer

Official name : Deutsches Weininstitut GmbH
Legal type of the buyer : Public undertaking, controlled by a central government authority
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Organisation of a Marketing Programme for German Wine in Norway
Description : The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas. In order to gain a market presence of German wines in Norway for the years 2026-2031, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine -alcoholic and non-alcoholic- and sparkling wine producers and related topics relevant to the market.
Procedure identifier : 1dad98bc-7a28-447c-a2f2-563c476dbf3c
Internal identifier : DWI 2025-04
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

2.1.2 Place of performance

Anywhere in the European Economic Area
Additional information : Norway

2.1.3 Value

Estimated value excluding VAT : 936 000 Euro
Maximum value of the framework agreement : 1 497 600 Euro

2.1.4 General information

Additional information : Bekanntmachungs-ID: CXP4YWS5NSY
Legal basis :
Directive 2014/24/EU
vgv -

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Organisation of a Marketing Programme for German Wine in Norway
Description : Basic Services (General Basic Services, Basic Public Relation Services and Internet/Social Media Basic Services) The Service Provider shall routinely perform the following tasks as basic services at a monthly fixed price including all external costs (including, but not limited to, shipping fees for promotional materials, adaptation of marketing materials, fees for market research or analysis tools, except travel expenses for attending an annual meeting of all Wines of Germany offices in Germany): Service Conditions The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped with all the common means and channels of modern communication. The normal business and availability hours shall be made public and adhered to by the Service Provider. 1. General Basic Services The Service Provider shall perform the following tasks as General Basic Services: a) Basic Information Service and Correspondence - Particularly regarding exporters, agents, supermarkets, specialist retailers, catering trade, media and consumers - Consulting service for German wine and sparkling wine producers for entering or already working on the Norwegian market - Expert point of contact for media representatives - Creation and maintenance of a network of important and relevant contacts and multipliers in Norway in order to perform these responsibilities b) Retail trade/Catering Trade/Importers/Wine Market - Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers - Continuous compilation and updating of lists of Norwegian wine retailers, agents, distributors, supermarkets, top hotels and selected restaurants (including contact person for wine procurement) - Adaptation of existing promotional material - Distribution and shipment of promotional materials. c) Statistics/Market Research/Marketing Strategy for Norway - Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Norway corresponding to the market situation and in line with the general strategy of DWI - Transmission of statistics/market research - Continuous transmission of statistics in relation to the use of social media (number of followers, etc.) - Quarterly report on general activities. d) Other Services - Storage of POS material and banners - Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4-5 days) 2. Basic Public Relation Services The Service Provider shall perform the following tasks as Basic Public Relation Services: - Continuous monitoring of the Norwegian media landscape - Regular summary of current media clippings (TV, print and internet) - Reports on the current situation and changes in politics and the wine sector - Creation and distribution of generic press releases related to the DWI or German wine in general - Creation and distribution of basic information publications related to the DWI or German wine in general. 3. Basic Internet and Social Media Services The Service Provider shall perform the following tasks as Basic Internet and Social Media Services: a) Website maintenance - The existing website available under https://www.tyskvin.no shall be maintained, regularly updated, and further developed. It shall be the central point of contact and information and shall be linked to all other social media channels in connection with the campaign. It shall contain all events and press releases as well as information on German wines in Norway - All content management shall be provided by the bidder, while the DWI shall provide an already existing Open Source Typo3 Content Management System (CMS) and host the required server. It will be mandatory for the bidder to work within the CMS of the DWI. - The regular content creation as well as the content adaption and maintenance of the website about German wines are mandatory. In the case that new templates are needed the bidder shall ensure that the created content by the bidder or any third party is in line with the CI and CD of the DWI. This refers to any possible technical implementation of suitable templates, extensions, plugins, etc. including new content. The bidder shall ensure that the content of the websites is checked daily for relevance of data and updated at least weekly. b) Internet and Social Media - Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be updated at least once a week with unique content containing added value. - Existing social media accounts are: o Facebook: @Tyskvininformasjon o Instagram: @winesofgermanynorway 4. Additional Services Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put forward based on the DWI's general strategy and may vary from year to year depending on budgets defined for the Norwegian market. a) Media Relations/Trips to Germany b) Special Press Conferences in Relation to Current Events c) Other Marketing Activities d) Events/Fairs/Presentations e) Initial Adaptation of the Website
Internal identifier : DWI 2025-04

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

5.1.2 Place of performance

Anywhere in the European Economic Area
Additional information : Norway

5.1.3 Estimated duration

Duration : 6 Year

5.1.4 Renewal

Maximum renewals : 5
Other information about renewals : The period of the tender agreement commences on 1st January 2026 and shall expire on 31 December 2026 (which concludes one year). The contract will subsequently be extended five times for successive one-year periods unless it is terminated by either the DWI or the Service Provider by giving at least three months' written notice of termination. The maximum duration of this tender agreement is six years. Accordingly, the tender agreement shall expire no later than 31st December 2031.

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : Average price for one estimated year in the period Jan. 2026 - Dec. 2031
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 32,5
Criterion :
Type : Quality
Name : Implementation concept
Description : Implementation concept table top presentation
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 7,5
Criterion :
Type : Quality
Name : Conceptual idea
Description : Conceptual idea
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 12,5
Criterion :
Type : Quality
Name : Marketing Strategy
Description : Marketing strategy (incl. social media) for Norway
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 7,5
Criterion :
Type : Quality
Name : Presentation
Description : Makeup and structure of content
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 5
Criterion :
Type : Quality
Name : Presentation
Description : Comprehensibility of the presented contents
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 5
Criterion :
Type : Quality
Name : Presentation
Description : Overall impression of the presentation
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 10
Criterion :
Type : Quality
Name : Sustainability
Description : Sustainability Plan
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.12 Terms of procurement

Terms of contract :
This procedure falls under the Foreign Subsidy Regulation (FSR) : no

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Vergabekammer des Bundes -
Organisation providing additional information about the procurement procedure : Deutsches Weininstitut GmbH -
Organisation providing more information on the review procedures : Deutsches Weininstitut GmbH -

6. Results

Maximum value of the framework agreements in this notice : 924 173 Euro
Approximate value of the framework agreements : 577 608 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 924 173 Euro
Re-estimated value of the framework agreement : 577 608 Euro

6.1.2 Information about winners

Winner :
Official name : Alt om Caseus
Tender :
Tender identifier : Nr. 1
Identifier of lot or group of lots : LOT-0001
Value of the tender : 577 608 Euro
The tender is a variant : no
Subcontracting : Not yet known
Contract information :
Identifier of the contract : DWI 2025-04
Title : Organisation of a Marketing Programme for German Wine in Norway
Date on which the winner was chosen : 14/04/2025
Date of the conclusion of the contract : 15/04/2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 1
Type of received submissions : Tenders submitted electronically
Number of tenders or requests to participate received : 1
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 1
Type of received submissions : Tenders from micro, small or medium tenderers
Number of tenders or requests to participate received : 1
Type of received submissions : Tenders from tenderers registered in other European Economic Area countries than the country of the buyer
Number of tenders or requests to participate received : 1
Statistics about strategic procurement :

8. Organisations

8.1 ORG-0001

Official name : Deutsches Weininstitut GmbH
Registration number : DE149048536
Postal address : Platz des Weines 2
Town : Bodenheim
Postcode : 55294
Country subdivision (NUTS) : Mainz-Bingen ( DEB3J )
Country : Germany
Telephone : 000
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure
Organisation providing more information on the review procedures

8.1 ORG-0002

Official name : Vergabekammer des Bundes
Registration number : 000
Postal address : Villemombler Straße 76
Town : Bonn
Postcode : 53123
Country subdivision (NUTS) : Bonn, Kreisfreie Stadt ( DEA22 )
Country : Germany
Telephone : +49 4922-894990
Fax : +49 4922-89499163
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Alt om Caseus
Size of the economic operator : Micro
Registration number : 877508242
Postal address : Brobekkveien 38
Town : Oslo
Postcode : 0498
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : 004722606600
Roles of this organisation :
Tenderer
Beneficial owner
Nationality of the owner : Norway
Winner of these lots : LOT-0001

8.1 ORG-0004

Official name : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)
Registration number : 0204:994-DOEVD-83
Town : Bonn
Postcode : 53119
Country subdivision (NUTS) : Bonn, Kreisfreie Stadt ( DEA22 )
Country : Germany
Telephone : +49228996100
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 807fac6d-4862-40a7-9e06-e420ef4a4717 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 29/04/2025 12:10 +02:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00281141-2025
OJ S issue number : 84/2025
Publication date : 30/04/2025