Roadshow, B2B Communication & Education Campaign for the Nordics in North America

This procedure aims to contract a service provider with expertise in event management, educationalcampaigns implementation, and in-depth knowledge of the North American travel trade to implement the activitiesdescribed below: • Plan, execute, and evaluate a roadshow in North America, comprising three in-person business-to-business (B2B) sales events connecting European destinations and …

CPV: 79342000 Usluge plasmana
mjesto izvršenja:
Roadshow, B2B Communication & Education Campaign for the Nordics in North America
registar:
European Travel Commission
nagradni broj:
JPP6-1- Nordics Roadshow & B2B campaign

1. Buyer

1.1 Buyer

Official name : European Travel Commission
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : Roadshow, B2B Communication & Education Campaign for the Nordics in North America
Description : This procedure aims to contract a service provider with expertise in event management, educationalcampaigns implementation, and in-depth knowledge of the North American travel trade to implement the activitiesdescribed below: • Plan, execute, and evaluate a roadshow in North America, comprising three in-person business-to-business (B2B) sales events connecting European destinations and travel suppliers with North American buyers; • Plan,execute, and evaluate a supporting communication and education campaign aimed at engaging a broader NorthAmerican travel trade audience, promoting sustainable travel, and expanding sustainable programme offerings. ETCimplements the project subject of this procurement in partnership with National Tourism Organisations of Nordic region.ACTIVITY 1: The contractor is expected to plan, organise, manage, and evaluate a series of three in-person business-to-business (B2B) sales events (together referred to as the roadshow). The roadshow is scheduled to take place in thecities of Seattle, Toronto and New York. The purpose of the roadshow is to create a platform that enhances awarenessand showcases compelling reasons to visit the Nordic region. Additionally, it aims to facilitate new business relations andthe exchange of ideas and knowledge among key North American travel trade stakeholders and the project partners andthe Nordic region's travel suppliers. The output and Key Performance Indicators for this activity are related to the numberof attendees at the roadshow and the satisfaction/evaluation scores of the buyers and suppliers. ACTIVITY 2: Thecontractor is expected to plan, execute and evaluate a B2B communication and education digital campaign with thepurpose of providing the tour operators and travel advisors with information about new off-the-beaten-path destinations,eco-friendly transportation options and learning how to engage with and support local communities. The ultimate goal isto strengthen the perception (and awareness of) the Nordic region as a sustainable, clean, inclusive, surprising and year-round travel destination for the North American traveller. It is important that the contractor can measure the effectivenessof the campaign. The KPIs should meet industry standards. The KPIs and results provided by the contractor must bedetailed in the campaign proposal and will be considered guaranteed.
Procedure identifier : 99b762dd-e967-4e6a-ab0e-a07b21068424
Previous notice : 282869-2025
Internal identifier : JPP6-1- Nordics Roadshow & B2B campaign
Type of procedure : Open

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services

2.1.2 Place of performance

Country : Canada
Additional information : Canada

2.1.2 Place of performance

Country : United States
Additional information : United States

2.1.3 Value

Estimated value excluding VAT : 255 610 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Roadshow, B2B Communication & Education Campaign for the Nordics in North America
Description : This procedure aims to contract a service provider with expertise in event management, educationalcampaigns implementation, and in-depth knowledge of the North American travel trade to implement the activitiesdescribed below: • Plan, execute, and evaluate a roadshow in North America, comprising three in-person business-to-business (B2B) sales events connecting European destinations and travel suppliers with North American buyers; • Plan,execute, and evaluate a supporting communication and education campaign aimed at engaging a broader NorthAmerican travel trade audience, promoting sustainable travel, and expanding sustainable programme offerings. ETCimplements the project subject of this procurement in partnership with National Tourism Organisations of Nordic region.ACTIVITY 1: The contractor is expected to plan, organise, manage, and evaluate a series of three in-person business-to-business (B2B) sales events (together referred to as the roadshow). The roadshow is scheduled to take place in thecities of Seattle, Toronto and New York. The purpose of the roadshow is to create a platform that enhances awarenessand showcases compelling reasons to visit the Nordic region. Additionally, it aims to facilitate new business relations andthe exchange of ideas and knowledge among key North American travel trade stakeholders and the project partners andthe Nordic region's travel suppliers. The output and Key Performance Indicators for this activity are related to the numberof attendees at the roadshow and the satisfaction/evaluation scores of the buyers and suppliers. ACTIVITY 2: Thecontractor is expected to plan, execute and evaluate a B2B communication and education digital campaign with thepurpose of providing the tour operators and travel advisors with information about new off-the-beaten-path destinations,eco-friendly transportation options and learning how to engage with and support local communities. The ultimate goal isto strengthen the perception (and awareness of) the Nordic region as a sustainable, clean, inclusive, surprising and year-round travel destination for the North American traveller. It is important that the contractor can measure the effectivenessof the campaign. The KPIs should meet industry standards. The KPIs and results provided by the contractor must bedetailed in the campaign proposal and will be considered guaranteed.
Internal identifier : JPP6-1- Nordics Roadshow & B2B campaign

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services

5.1.2 Place of performance

Country : Canada
Additional information : Canada

5.1.2 Place of performance

Country : United States
Additional information : United States

5.1.3 Estimated duration

Start date : 25/06/2025
Duration : 6 Month

5.1.5 Value

Estimated value excluding VAT : 255 610 Euro

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
Information about previous notices :
Identifier of the previous notice : 282869-2025

5.1.10 Award criteria

Criterion :
Type : Quality
Description : Award criteria as stated in the procurement documents
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 60
Criterion :
Type : Price
Description : Award criteria as stated in the procurement documents
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 40

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : European Travel Commission
Information about review deadlines : See Law of 17 June 2013 regarding legal protection in Public Procurement (NL: “Wet betreffende de motivering, de informatie en de rechtsmiddelen inzake [overheidsopdrachten, bepaalde opdrachten voor werken, leveringen en diensten en concessies”; FR: “ Loi relative à la motivation, à l'information et aux voies de recours en matière de marchés [publics, de certains marchés de travaux, de fournitures et de services et de concessions”)
Organisation providing additional information about the procurement procedure : European Travel Commission
Organisation providing offline access to the procurement documents : European Travel Commission
Organisation providing more information on the review procedures : European Travel Commission
Organisation whose budget is used to pay for the contract : European Travel Commission
Organisation executing the payment : European Travel Commission
Organisation signing the contract : European Travel Commission

6. Results

Value of all contracts awarded in this notice : 255 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : CornerSun Destination Marketing, LLC
Tender :
Tender identifier : CornerSun Destination Marketing, LLC
Identifier of lot or group of lots : LOT-0001
Value of the tender : 255 000 Euro
The tender was ranked : yes
The tender is a variant : no
Subcontracting : Yes
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : JPP6-1- Nordics Roadshow & B2B campaign
Date on which the winner was chosen : 30/06/2025
Date of the conclusion of the contract : 08/07/2025
Information about European Union funds
Identifier of EU funds : Contract SI2.930327 ETC AG 2024 grant number GRO/SME/24/13700
Organisation signing the contract : European Travel Commission

6.1.3 Non-winning tenderers :

Tenderer :
Official name : Hopscotch USA inc.

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 2

8. Organisations

8.1 ORG-0001

Official name : European Travel Commission
Registration number : BE0408.138.386
Town : Brussels
Postcode : 1000
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 (0)492 46 39 03
Roles of this organisation :
Buyer
Procurement service provider
Organisation providing additional information about the procurement procedure
Organisation providing offline access to the procurement documents
Review organisation
Organisation providing more information on the review procedures
Organisation signing the contract
Organisation whose budget is used to pay for the contract
Organisation executing the payment

8.1 ORG-0002

Official name : CornerSun Destination Marketing, LLC
Size of the economic operator : Micro, small, or medium
Registration number : 47-1443654
Town : New York
Postcode : 10005
Country : United States
Telephone : +17186351252
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : Hopscotch USA inc.
Registration number : 13-4092006
Town : New York
Postcode : 10013
Country : United States
Telephone : +2123867446
Roles of this organisation :
Tenderer

8.1 ORG-0000

Official name : Publications Office of the European Union
Registration number : PUBL
Town : Luxembourg
Postcode : 2417
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 29291
Internet address : https://op.europa.eu
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 5aab226e-aba7-4c0f-98ee-d8758192ea18 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 16/07/2025 13:03 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00466579-2025
OJ S issue number : 135/2025
Publication date : 17/07/2025