Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector

Die Ausschreibung betrifft die Organisation von Veranstaltungen und Kampagnen zur Absatzförderung im Agrar- und Lebensmittelbereich sowie die Marktforschung in Drittländern, um die EU bei ihren Absatzförderungsinitiativen zu unterstützen. Die Aufträge dienen hauptsächlich der Erbringung von Dienstleistungen im Zusammenhang mit der Bereitstellung von Informationen und Werbemaßnahmen in Bezug auf landwirtschaftliche Produkte …

CPV: 79342200 Usluge reklamiranja, 79956000 Usluge organiziranja izložbi i sajmova, 03000000 Poljoprivredni proizvodi, proizvodi stočarstva, ribarstva, šumarstva i srodni proizvodi, 15000000 Hrana, piće, duhan i srodni proizvodi, 79310000 Usluge istraživanja tržišta, 79340000 Usluge oglašavanja i plasmana
mjesto izvršenja:
Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector
registar:
Europäische Exekutivagentur für die Forschung (REA), REA.B.4 – Agrar- und Lebensmittelabsatzförderung, Umweltüberwachung und innovative Governance
nagradni broj:
REA/2025/OP/0007 - Promotion and Marketing Campaigns

1. Buyer

1.1 Buyer

Official name : European Research Executive Agency (REA), REA.B.4 - Agri-Food Promotion, Environmental Observation and Innovative Governance
Legal type of the buyer : EU institution, body or agency
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector
Description : The call for tender concerns the organisation of agri-food promotion campaigns in third countries in order to support the EU in its promotion initiatives, in line Regulation (EU) n°1144/2014. The implementation of these measures is managed by the Agri-Food promotion, Environmental Observation and Innovative Governance Unit in the European Research Executive Agency (REA).
Procedure identifier : aac0ea1b-1822-4a7f-b99b-21e1a792d96e
Previous notice : 00384526-2021
Internal identifier : REA/2025/OP/0007 - Promotion and Marketing Campaigns
Type of procedure : Open

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342200 Promotional services

2.1.2 Place of performance

Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium

2.1.3 Value

Maximum value of the framework agreement : 30 000 000 Euro

2.1.4 General information

Legal basis :
Regulation (EU, Euratom) 2024/2509

5. Lot

5.1 Lot technical ID : LOT-0003

Title : Promotion and Marketing Campaigns
Description : Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector.
Internal identifier : REA/2025/OP/0007

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342200 Promotional services
Additional classification ( cpv ): 79956000 Fair and exhibition organisation services
Additional classification ( cpv ): 79342200 Promotional services
Additional classification ( cpv ): 03000000 Agricultural, farming, fishing, forestry and related products
Additional classification ( cpv ): 15000000 Food, beverages, tobacco and related products
Additional classification ( cpv ): 79310000 Market research services
Additional classification ( cpv ): 79340000 Advertising and marketing services

5.1.2 Place of performance

Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Additional information :

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no
Information about previous notices :
Identifier of the previous notice : 290572-2025

5.1.10 Award criteria

Criterion :
Type : Quality
Description : Best price-quality ratio
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 70
Criterion :
Type : Price
Description : Best price-quality ratio
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : General Court of the European Union
Organisation providing more information on the review procedures : General Court of the European Union

6. Results

Value of all contracts awarded in this notice : 30 000 000 Euro

6.1 Result lot ldentifier : LOT-0003

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : TACTICS EUROPE SA
Tender :
Tender identifier : TACTICS EUROPE SA
Identifier of lot or group of lots : LOT-0003
Value of the tender : 1 500 000 Euro
Subcontracting : Not yet known
Contract information :
Identifier of the contract : REA/2025/OP/0007 - TACTICS EUROPE SA
Title : Organisation of Promotion Events and Campaigns and Market Intelligence in Third Countries for the Agri-Food Sector
Date on which the winner was chosen : 22/07/2025
Date of the conclusion of the contract : 05/09/2025
The contract is awarded within a framework agreement : yes
Notice that created the framework agreement : 290572-2025
Winner :
Official name : MYCELIUM (GOPA COM., HOPSCOTCH NETWORK)
Tender :
Tender identifier : MYCELIUM (GOPA COM.)
Identifier of lot or group of lots : LOT-0003
Value of the tender : 1 500 000 Euro
Subcontracting : Not yet known
Contract information :
Identifier of the contract : REA/2025/OP/0007 - MYCELIUM (GOPA COM.)
Title : Organisation of Promotion Events and Campaigns and Market Intelligence in Third Countries for the Agri-Food Sector
Date on which the winner was chosen : 22/07/2025
Date of the conclusion of the contract : 04/09/2025
The contract is awarded within a framework agreement : yes
Notice that created the framework agreement : 290572-2025
Winner :
Official name : WPP & VO Consortium (OGILVY SOCIAL LAB, VO EUROPE)
Tender :
Tender identifier : WPP & VO CONSORTIUM
Identifier of lot or group of lots : LOT-0003
Value of the tender : 1 499 350 Euro
Subcontracting : Not yet known
Contract information :
Identifier of the contract : REA/2025/OP/0007 - WPP & VO Consortium (OGILVY SOCIAL LAB)
Title : Organisation of Promotion Events and Campaigns and Market Intelligence in Third Countries for the Agri-Food Sector
Date on which the winner was chosen : 22/07/2025
Date of the conclusion of the contract : 05/09/2025
The contract is awarded within a framework agreement : yes
Notice that created the framework agreement : 290572-2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 8
Type of received submissions : Tenders from micro, small or medium tenderers
Number of tenders or requests to participate received : 8
Type of received submissions : Tenders submitted electronically
Number of tenders or requests to participate received : 8

8. Organisations

8.1 ORG-0001

Official name : European Research Executive Agency (REA), REA.B.4 - Agri-Food Promotion, Environmental Observation and Innovative Governance
Registration number : REA
Postal address : Boulevard Simon Bolivar 34, SB34/10 B-100
Town : Brussels
Postcode : 1000
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Contact point : Carlos Coronas Balsera
Telephone : +32 22966570
Roles of this organisation :
Buyer
Central purchasing body acquiring supplies and/or services intended for other buyers

8.1 ORG-0004

Official name : General Court of the European Union
Registration number : CURIA
Postal address : rue du Fort Niedergrünewald
Town : Luxembourg
Postcode : L-2925
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 4303-1
Internet address : http://curia.europa.eu
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0005

Official name : MYCELIUM (GOPA COM., HOPSCOTCH NETWORK)
Size of the economic operator : Large
Registration number : 6000002298
Town : Brussels
Postcode : 1150
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Roles of this organisation :
Procurement service provider
Tenderer
Winner of these lots : LOT-0003

8.1 ORG-0006

Official name : WPP & VO Consortium (OGILVY SOCIAL LAB, VO EUROPE)
Size of the economic operator : Large
Registration number : 6000328573
Town : BRUSSELS
Postcode : 1000
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +352 4303-1
Roles of this organisation :
Procurement service provider
Tenderer
Winner of these lots : LOT-0003

8.1 ORG-0007

Official name : TACTICS EUROPE SA
Size of the economic operator : Large
Registration number : 6000087491
Town : MADRID
Postcode : 28014
Country subdivision (NUTS) : Madrid ( ES300 )
Country : Spain
Roles of this organisation :
Procurement service provider
Tenderer
Winner of these lots : LOT-0003

8.1 ORG-0000

Official name : Publications Office of the European Union
Registration number : PUBL
Town : Luxembourg
Postcode : 2417
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 29291
Internet address : https://op.europa.eu
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 168e3164-bd17-4495-ac54-93141245a873 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 01/10/2025 15:07 +00:00
Languages in which this notice is officially available : English Danish, German, Spanish, Finnish, French, Greek, Italian, Dutch, Portuguese, Swedish, Czech, Estonian, Hungarian, Lithuanian, Latvian, Maltese, Polish, Slovak, Slovenian, Irish, Bulgarian, Romanian, Croatian
Notice publication number : 00648278-2025
OJ S issue number : 190/2025
Publication date : 03/10/2025