Framework agreement for advertising agency services

Telemark county c/o Farte shall enter into a framework agreement for advertising agency services Telemark county c/o Farte shall enter into a framework agreement for advertising agency services

CPV: 79340000 Usluge oglašavanja i plasmana, 79341000 Usluge oglašavanja, 79341400 Usluge kampanje oglašavanja, 79900000 Razne poslovne usluge i usluge vezane za poslovanje
mjesto izvršenja:
Framework agreement for advertising agency services
registar:
Telemark fylkeskommune
nagradni broj:
25/12

1. Buyer

1.1 Buyer

Official name : Telemark fylkeskommune
Legal type of the buyer : Regional authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Framework agreement for advertising agency services
Description : Telemark county c/o Farte shall enter into a framework agreement for advertising agency services
Procedure identifier : ace8ab75-c3a8-4001-9188-cd607a7574a0
Previous notice : 8cbc65f8-9a6f-46d2-96fb-fb351c94c946-01
Internal identifier : 25/12
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated : no
Main features of the procedure : The competition will be held in two stages. The competition begins with a qualification phase (stage 1). Only tenderers who fulfil the qualification requirements and who have been invited will be able to submit a tender. The contracting authority plans to invite 3-5 of the qualified tenderers to submit a tender (phase 2), provided that there are a sufficient number of qualified applicants. If there are more qualified applicants than the number the contracting authority plans to invite to submit a tender, the contracting authority will choose among the qualified tenderers on the basis of the selection criteria in point 6. All invited tenderers will have their tenders evaluated. Following the negotiations and any updated tenders, the final evaluation will be made and the contract will be awarded. The contracting authority reserves the right to award the contract without negotiations, cf. the Public Procurement Regulations § 23-7 (5). If there are more tenderers who fulfil the minimum qualification requirements than the number that the contracting authority plans to invite to submit a tender, the contracting authority will rank the tenderers according to the following selection criteria: • Experience requirements

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79900000 Miscellaneous business and business-related services

2.1.2 Place of performance

Country subdivision (NUTS) : Telemark ( NO094 )
Country : Norway
Additional information : Up to 6 meetings at the contracting authority per annum must be expected.

2.1.3 Value

Estimated value excluding VAT : 3 000 000 Norwegian krone
Maximum value of the framework agreement : 6 000 000 Norwegian krone

2.1.4 General information

Call for competition is terminated
Additional information : The overall aim of the procurement is to stimulate increased public transport use, which in itself will promote climate and environmental considerations. The procurement includes a service procurement for advertising agency services. The work only includes limited travel activities. The main service is the consultant ́s work effort. The Contracting Authority assesses that the nature of the service has a climate footprint and an environmental impact that is immaterial. Telemark county will, therefore, use the exclusion provisions in the Public Procurement Regulations § 7-9 (5).
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Framework agreement for advertising agency services
Description : Telemark county c/o Farte shall enter into a framework agreement for advertising agency services
Internal identifier : 25/12

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79900000 Miscellaneous business and business-related services

5.1.2 Place of performance

Country subdivision (NUTS) : Telemark ( NO094 )
Country : Norway
Additional information : Up to 6 meetings at the contracting authority per annum must be expected.

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : Renewal lenght is 12 months

5.1.5 Value

Estimated value excluding VAT : 3 000 000 Norwegian krone
Maximum value of the framework agreement : 6 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no
Additional information : The overall aim of the procurement is to stimulate increased public transport use, which in itself will promote climate and environmental considerations. The procurement includes a service procurement for advertising agency services. The work only includes limited travel activities. The main service is the consultant ́s work effort. The Contracting Authority assesses that the nature of the service has a climate footprint and an environmental impact that is immaterial. Telemark county will, therefore, use the exclusion provisions in the Public Procurement Regulations § 7-9 (5).

5.1.7 Strategic procurement

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : The evaluation price is calculated based on the sum of the hourly price for five stated roles, cf. the bullet point below, multiplied by the estimated annual call-offs per role, plus the sum of the attendance price, multiplied by an annual estimated amount. • Strategic adviser (10 %) • Project manager (20 %) • Designer (30%) • Content producer (30 %) • Digital consultant (10 %) The following estimates will be used for evaluation purposes: • Total number of hours: 500 hours per annum, which is divided between the different roles in accordance with the weight stated above. • Meet in Skien: 12 times per year.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 35
Criterion :
Type : Quality
Name : Competence and experience offered to key personnel
Description : Competence and experience offered to key personnel The following points are assessed under this criteria (given with weighted priority): 1. Experience from relevant assignments (60 %) 2. The number of years of relevant work experience in the role the resource shall cover (30 %) 3. The resources ́ education degree within the discipline, including any relevant additional education, courses and certifications (10 %) The following are seen as key personnel: • Strategic Advisor •Manager •Designer • Content producer • Digital Consultant The contracting authority will conduct a judgemental assessment of the offered CVs for the role that the resources shall cover.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 35
Criterion :
Type : Quality
Name : Task comprehension - task solving
Description : Task comprehension - task solving Under this criteria, a judgement will be made of how the tenderer solves the attached assignments (see the SSA-R annex 7b), for the following sub-points: Assignment 1: Market mapping - test of hypothesis/market mapping measures. Assignment 2: Campaign (this sub point will be given the largest weight) - Methodical approach to the case assignment, regarding selection of message, channel(s), results measurement. - Approach/cooperation with the contracting authority, i.a. as regards involvement, as well as how the tenderer will ensure effective use of resources in the project. This will count positively if the case solution contains examples of concrete measures.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Telemark tingrett
Information about review deadlines : The waiting period was stated in the Award of Contract Notice.
Organisation signing the contract : Telemark fylkeskommune

6. Results

Maximum value of the framework agreements in this notice : 6 000 000 Norwegian krone
Approximate value of the framework agreements : 4 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 6 000 000 Norwegian krone
Re-estimated value of the framework agreement : 4 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Aksell AS
Tender :
Tender identifier : Farte - Rammeavtale for reklamebyråtjenester
Identifier of lot or group of lots : LOT-0000
Subcontracting : Not yet known
Contract information :
Identifier of the contract : -
Title : Framework agreement for advertising agency services - Aksell AS
Date on which the winner was chosen : 20/06/2025
Date of the conclusion of the contract : 03/07/2025
The contract is awarded within a framework agreement : no
Organisation signing the contract : Telemark fylkeskommune

6.1.3 Non-winning tenderers :

Tenderer :
Official name : Metro Branding
Tenderer :
Official name : R8 Edge

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 6

8. Organisations

8.1 ORG-0001

Official name : Telemark fylkeskommune
Registration number : 929882989
Department : EKSTERNE
Postal address : Torggata 18
Town : Skien
Postcode : 3717
Country subdivision (NUTS) : Telemark ( NO094 )
Country : Norway
Contact point : Gry Loftesnes
Telephone : +47 35 91 70 00
Roles of this organisation :
Buyer
Organisation signing the contract

8.1 ORG-0002

Official name : Telemark tingrett
Registration number : 926 723 545
Postal address : Postboks 2624
Town : Skien
Postcode : 3702
Country subdivision (NUTS) : Telemark ( NO094 )
Country : Norway
Telephone : 35 69 20 00
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Metro Branding
Size of the economic operator : Large
Registration number : 986821694
Department : Salg
Postal address : Postboks 1222
Town : Sandefjord
Postcode : 3205
Country subdivision (NUTS) : Vestfold ( NO093 )
Country : Norway
Contact point : Anette Holtan
Telephone : 004733426900
Roles of this organisation :
Tenderer

8.1 ORG-0004

Official name : R8 Edge
Size of the economic operator : Medium
Registration number : 980429849
Department : Hovedkontor
Postal address : Porselensvegen 18
Town : Porsgrunn
Postcode : 3920
Country subdivision (NUTS) : Vestfold ( NO093 )
Country : Norway
Contact point : Yvonne Aasbø
Telephone : +47 47 68 50 00
Roles of this organisation :
Tenderer

8.1 ORG-0005

Official name : Aksell AS
Size of the economic operator : Large
Registration number : 919996013
Department : Aksell AS
Postal address : Postboks 144 Torshov
Town : OSLO
Postcode : 0412
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Christian Hansen
Telephone : +47 22799500
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

Notice information

Notice identifier/version : c8d5ca7b-2c94-47d7-8073-8f8478c4ce45 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 10/07/2025 13:45 +00:00
Notice dispatch date (eSender) : 10/07/2025 13:54 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00456771-2025
OJ S issue number : 132/2025
Publication date : 14/07/2025