B2C Promotional Campaign for Central Europe in China

ETC intends to contract a service provider with proven expertise in digital marketing in China, Chineseinfluencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaigntargeting the Chinese market. ETC implements the project subject of this procurement in partnership with four NationalTourism Organisations of Central Europe. …

CPV: 79342000 Usluge plasmana
mjesto izvršenja:
B2C Promotional Campaign for Central Europe in China
registar:
European Travel Commission
nagradni broj:
JPP6-2- Central Europe

1. Buyer

1.1 Buyer

Official name : European Travel Commission
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : B2C Promotional Campaign for Central Europe in China
Description : ETC intends to contract a service provider with proven expertise in digital marketing in China, Chineseinfluencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaigntargeting the Chinese market. ETC implements the project subject of this procurement in partnership with four NationalTourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will beimplemented in two strategic phases to effectively guide Chinese consumers through the travel decision-making funnelfrom awareness to conversion. The contractor will first design and implement an Influencer Activation Programme tobuild broad visibility and emotional engagement among the Chinese target audience, highlighting Central Europe’sgastronomic richness, cultural authenticity, and sustainable travel options. Then, to convert increased interest andawareness into measurable travel bookings to the Central Europe region, specifically within the thematic frame ofgastronomy and sustainable travel, the contractor will establish and manage a partnership with one or more majorChinese Online Travel Agencies (OTAs), such as Ctrip, Qunar, Fliggy.
Procedure identifier : c867ff11-bf8a-4881-8bf3-903bc5b4934c
Previous notice : 285981-2025
Internal identifier : JPP6-2- Central Europe
Type of procedure : Open

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services

2.1.2 Place of performance

Country subdivision (NUTS) : Bratislavský kraj ( SK010 )
Country : Slovakia
Additional information : Slovakia

2.1.2 Place of performance

Country subdivision (NUTS) : Budapest ( HU110 )
Country : Hungary
Additional information : Hungary

2.1.2 Place of performance

Country subdivision (NUTS) : Hlavní město Praha ( CZ010 )
Country : Czechia
Additional information : Czechia

2.1.2 Place of performance

Country subdivision (NUTS) : Miasto Warszawa ( PL911 )
Country : Poland
Additional information : Czechia

2.1.3 Value

Estimated value excluding VAT : 250 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : B2C Promotional Campaign for Central Europe in China
Description : ETC intends to contract a service provider with proven expertise in digital marketing in China, Chineseinfluencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaigntargeting the Chinese market. ETC implements the project subject of this procurement in partnership with four NationalTourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will beimplemented in two strategic phases to effectively guide Chinese consumers through the travel decision-making funnelfrom awareness to conversion. The contractor will first design and implement an Influencer Activation Programme tobuild broad visibility and emotional engagement among the Chinese target audience, highlighting Central Europe’sgastronomic richness, cultural authenticity, and sustainable travel options. Then, to convert increased interest andawareness into measurable travel bookings to the Central Europe region, specifically within the thematic frame ofgastronomy and sustainable travel, the contractor will establish and manage a partnership with one or more majorChinese Online Travel Agencies (OTAs), such as Ctrip, Qunar, Fliggy
Internal identifier : JPP6-2- Central Europe

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services

5.1.2 Place of performance

Country subdivision (NUTS) : Bratislavský kraj ( SK010 )
Country : Slovakia
Additional information : Slovakia

5.1.2 Place of performance

Country subdivision (NUTS) : Budapest ( HU110 )
Country : Hungary
Additional information : Hungary

5.1.2 Place of performance

Country subdivision (NUTS) : Hlavní město Praha ( CZ010 )
Country : Czechia
Additional information : Czechia

5.1.2 Place of performance

Country subdivision (NUTS) : Miasto Warszawa ( PL911 )
Country : Poland
Additional information : Poland

5.1.3 Estimated duration

Start date : 01/07/2025
Duration : 6 Month

5.1.5 Value

Estimated value excluding VAT : 250 000 Euro

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
Information about previous notices :
Identifier of the previous notice : 285981-2025

5.1.10 Award criteria

Criterion :
Type : Quality
Description : Award criteria as stated in the procurement documents
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 60
Criterion :
Type : Price
Description : Award criteria as stated in the procurement documents
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 40

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : European Travel Commission
Information about review deadlines : See Law of 17 June 2013 regarding legal protection in Public Procurement (NL: “Wet betreffende de motivering, de informatie en de rechtsmiddelen inzake [overheidsopdrachten, bepaalde opdrachten voor werken, leveringen en diensten en concessies”; FR: “ Loi relative à la motivation, à l'information et aux voies de recours en matière de marchés [publics, de certains marchés de travaux, de fournitures et de services et de concessions”)
Organisation providing additional information about the procurement procedure : European Travel Commission
Organisation providing offline access to the procurement documents : European Travel Commission
Organisation providing more information on the review procedures : European Travel Commission
Organisation whose budget is used to pay for the contract : European Travel Commission
Organisation executing the payment : European Travel Commission
Organisation signing the contract : European Travel Commission

6. Results

Value of all contracts awarded in this notice : 195 720 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Travel Link Digital Cop., Ltd
Tender :
Tender identifier : Travel Link Digital Cop. Ltd
Identifier of lot or group of lots : LOT-0001
Value of the tender : 195 720 Euro
The tender was ranked : yes
The tender is a variant : no
Subcontracting : Yes
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : JPP6-2- Central Europe
Date on which the winner was chosen : 01/07/2025
Date of the conclusion of the contract : 08/07/2025
Information about European Union funds
Identifier of EU funds : Contract SI2.930327 ETC AG 2024 grant number GRO/SME/24/13700
Organisation signing the contract : European Travel Commission

6.1.3 Non-winning tenderers :

Tenderer :
Official name : SAS EUROPASS
Tenderer :
Official name : HK WANZHONG TECHNOLOGY LIMITED
Tenderer :
Official name : Qumin Ltd
Tenderer :
Official name : Shanghai Yazhe Business Consulting Co., Ltd.
Tenderer :
Official name : Beijing Yihe Advertising Media Co., Ltd

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 6

8. Organisations

8.1 ORG-0001

Official name : European Travel Commission
Registration number : BE0408.138.386
Town : Brussels
Postcode : 1000
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 (0)492 46 39 03
Roles of this organisation :
Buyer
Procurement service provider
Organisation providing additional information about the procurement procedure
Organisation providing offline access to the procurement documents
Review organisation
Organisation providing more information on the review procedures
Organisation signing the contract
Organisation whose budget is used to pay for the contract
Organisation executing the payment

8.1 ORG-0002

Official name : Travel Link Digital Cop., Ltd
Size of the economic operator : Micro, small, or medium
Registration number : 9111 0105 5876 9824 0Y
Town : Beijing
Postcode : 100027
Country : China
Telephone : +86 150 1137 5390
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : SAS EUROPASS
Registration number : FR819875022
Town : Paris
Postcode : 75002
Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Telephone : +33618285688
Roles of this organisation :
Tenderer

8.1 ORG-0004

Official name : HK WANZHONG TECHNOLOGY LIMITED
Registration number : 67543063
Town : Tsim Sha Tsui, Kowloon
Postcode : 000000
Country : Hong Kong
Telephone : +86 0755-86561930
Roles of this organisation :
Tenderer

8.1 ORG-0005

Official name : Beijing Yihe Advertising Media Co., Ltd
Registration number : 91110112069644648E
Town : Beijing
Postcode : 100026
Country : China
Telephone : +8615626211208
Roles of this organisation :
Tenderer

8.1 ORG-0006

Official name : Shanghai Yazhe Business Consulting Co., Ltd.
Registration number : 91310107680962093H
Town : Shanghai
Postcode : 200063
Country : China
Telephone : +86 21 62311119
Roles of this organisation :
Tenderer

8.1 ORG-0007

Official name : Qumin Ltd
Registration number : GB150293923
Town : London
Postcode : NW1 0ND
Country : United Kingdom
Telephone : +447427615399
Roles of this organisation :
Tenderer

8.1 ORG-0000

Official name : Publications Office of the European Union
Registration number : PUBL
Town : Luxembourg
Postcode : 2417
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 29291
Internet address : https://op.europa.eu
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : bc635f36-04fe-4d88-9ed2-d3c2584f203a - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 16/07/2025 14:50 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00471209-2025
OJ S issue number : 136/2025
Publication date : 18/07/2025