Provision of Media Strategy, Planning, and Buying Services

The purpose of the Media Strategy, Media Planning and Media Buying Services agreement is to provide Uiniversity College Cork with a full-service media planning and media buying service across all media channels. UCC requires an agency that can offer the full range of media buying services. Our needs are varied …

CPV: 79413000 Services de conseil en gestion du marketing, 79342000 Services de marketing, 79340000 Services de publicité et de marketing, 48480000 Logiciels de vente, de marketing et de veille économique, 79342100 Services de marketing direct, 79000000 Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité, 79341100 Services de conseils en publicité, 79341000 Services de publicité, 79341200 Services de gestion publicitaire, 79341400 Services de campagne publicitaire
Lieu d'exécution:
Provision of Media Strategy, Planning, and Buying Services
Service d'adjudication:
University College Cork
Numéro d'adjudication:
UCC-2024-13

1. Buyer

1.1 Buyer

Official name : University College Cork
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Education

2. Procedure

2.1 Procedure

Title : Provision of Media Strategy, Planning, and Buying Services
Description : The purpose of the Media Strategy, Media Planning and Media Buying Services agreement is to provide Uiniversity College Cork with a full-service media planning and media buying service across all media channels. UCC requires an agency that can offer the full range of media buying services. Our needs are varied and complex and the University’s Strategic Plan “Securing our Future” requires us to connect with a wide range of audiences to maximise our impact at regional, national and international levels. This requires us to work with an agency who’s agile and flexible enough to suggest and provide media outlets to our marketing resources to achieve their ambitions.
Procedure identifier : 3cbd1b72-3185-4a96-8fa2-30c843f2fd3e
Previous notice : e13625cf-6ec9-475b-9fe6-b1547311f351-01
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 48480000 Sales, marketing and business intelligence software package
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services

2.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 1 500 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Provision of Media Strategy, Planning, and Buying Services
Description : The purpose of the Media Strategy, Media Planning and Media Buying Services agreement is to provide Uiniversity College Cork with a full-service media planning and media buying service across all media channels. UCC requires an agency that can offer the full range of media buying services. Our needs are varied and complex and the University’s Strategic Plan “Securing our Future” requires us to connect with a wide range of audiences to maximise our impact at regional, national and international levels. This requires us to work with an agency who’s agile and flexible enough to suggest and provide media outlets to our marketing resources to achieve their ambitions.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 48480000 Sales, marketing and business intelligence software package
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.3 Estimated duration

Duration : 5 Year

5.1.5 Value

Estimated value excluding VAT : 1 500 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Cost
Description : Ultimate Cost
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 400
Criterion :
Type : Quality
Description : Technical Merit
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 600

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : University College Cork
Organisation providing more information on the review procedures : The High Court of Ireland

6. Results

Value of all contracts awarded in this notice : 1 500 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Happy Marketing and Media Ltd T/A Buymedia
Tender :
Tender identifier : 000088534
Identifier of lot or group of lots : LOT-0001
Value of the tender : 1 500 000 Euro
Subcontracting : No
Contract information :
Identifier of the contract : 423776
Date on which the winner was chosen : 23/04/2025
Date of the conclusion of the contract : 05/08/2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders submitted electronically
Number of tenders or requests to participate received : 2

8. Organisations

8.1 ORG-0001

Official name : University College Cork
Registration number : IE0006286E
Postal address : University College Cork, 6 Elderwood, College Road
Town : Cork
Postcode : T12 VH39
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 21 4903514
Internet address : https://www.ucc.ie
Buyer profile : https://www.ucc.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Happy Marketing and Media Ltd T/A Buymedia
Size of the economic operator : Small
Registration number : 567921
Postal address : 22 Galway Technology Centre
Town : Galway
Postcode : H91X927
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 0872450064
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : d59adec5-0a79-47cb-991f-b0b7d00c84ad - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 26/08/2025 18:01 +01:00
Languages in which this notice is officially available : English
Notice publication number : 00562653-2025
OJ S issue number : 164/2025
Publication date : 28/08/2025