Procurement of Media Agency Services

The Directorate of Integration and Diversity (IMDi) is implementing the government's integration policy and is a specialist director and executive body for integration and diversity policies. The objective of the procurement is to enter into a contract for media agency services for IMDi. IMDi would like to enter into a …

CPV: 79340000 Services de publicité et de marketing, 79000000 Services aux entreprises: droit, marketing, conseil, recrutement, impression et sécurité, 79300000 Études de marché et recherche économique; sondages et statistiques, 79341000 Services de publicité, 79341100 Services de conseils en publicité, 79341400 Services de campagne publicitaire, 79341500 Services de publicité par voie aérienne, 79342000 Services de marketing, 79342100 Services de marketing direct, 79400000 Conseil en affaires et en gestion et services connexes, 79410000 Services de conseil en affaires et en gestion, 79413000 Services de conseil en gestion du marketing, 79416000 Services de relations publiques, 92400000 Services d'agences de presse
Lieu d'exécution:
Procurement of Media Agency Services
Service d'adjudication:
Integrerings- og mangfoldsdirektoratet (IMDi)
Numéro d'adjudication:
25/05185

1. Buyer

1.1 Buyer

Official name : Integrerings- og mangfoldsdirektoratet (IMDi)
Legal type of the buyer : Central government authority
Activity of the contracting authority : Public order and safety

2. Procedure

2.1 Procedure

Title : Procurement of Media Agency Services
Description : The Directorate of Integration and Diversity (IMDi) is implementing the government's integration policy and is a specialist director and executive body for integration and diversity policies. The objective of the procurement is to enter into a contract for media agency services for IMDi. IMDi would like to enter into a framework agreement with a total supplier within media agency services. We are looking for a service provider who can deliver a broad spectrum of services and who has the capacity to handle several parallel assignments. The framework agreement has a maximum value of approx. NOK 800,0000 excluding VAT. The framework agreement period is 2 years. The contracting authority shall have the option to extend the framework agreement for a further 1+1 years, a total of 4 years.
Procedure identifier : 1648e895-9af4-4b4f-af9a-6f10bffb689d
Previous notice : a174dea5-81dd-43dd-bdbb-d0aebd50fecc-01
Internal identifier : 25/05185
Type of procedure : Open
The procedure is accelerated : no
Main features of the procedure : The procurement will be carried out in accordance with the Public Procurement Act of 17 June 2016 (LOA) and the Public Procurement Regulations (FOA) FOR 2016-08-12-974 parts I and part III. The contract will be awarded in accordance with the open tender contest procedure, cf. FOA § 13-1(1). Negotiations are not allowed in this competition. Tenders cannot, therefore, be changed after the tender deadline has expired. Furthermore, attention is agreed that tenders that include significant deviations from the procurement documents shall be rejected in accordance with the Public Procurement Regulations § 24-8(1) b. The contracting authority can reject tenders that include deviations from the procurement documents, uncertainties etc., which must not be considered insignificant, cf. Regulations § 24-8(2) a. Tenderers are therefore strongly encouraged to follow the instructions given in this tender documentation with annexes and possibly ask questions about uncertainties via the contracting authority ́s KGV. Tenders shall be prepared in accordance with the guidelines given in this tender documentation with annexes, and submitted electronically by using the contracting authority ́s KGV.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341500 Aeral advertising services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Additional classification ( cpv ): 79410000 Business and management consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 92400000 News-agency services

2.1.2 Place of performance

Postal address : Tollbugata 20
Town : Oslo
Postcode : 0152
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway

2.1.3 Value

Estimated value excluding VAT : 8 000 000 Norwegian krone

2.1.4 General information

Call for competition is terminated
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Procurement of Media Agency Services
Description : The Directorate of Integration and Diversity (IMDi) is implementing the government's integration policy and is a specialist director and executive body for integration and diversity policies. The objective of the procurement is to enter into a contract for media agency services for IMDi. IMDi would like to enter into a framework agreement with a total supplier within media agency services. We are looking for a service provider who can deliver a broad spectrum of services and who has the capacity to handle several parallel assignments. The framework agreement has a maximum value of approx. NOK 800,0000 excluding VAT. The framework agreement period is 2 years. The contracting authority shall have the option to extend the framework agreement for a further 1+1 years, a total of 4 years.
Internal identifier : 25/05185

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341500 Aeral advertising services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Additional classification ( cpv ): 79410000 Business and management consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 92400000 News-agency services
Options :
Description of the options : The contract will be valid for two years from when it is signed, with an option for a further 1+1 year.

5.1.2 Place of performance

Postal address : Tollbugata 20
Town : Oslo
Postcode : 0152
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Additional information :

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : The contract will be valid for two years from when it is signed, with an option for a further 1+1 year.

5.1.5 Value

Estimated value excluding VAT : 8 000 000 Norwegian krone
Maximum value of the framework agreement : 8 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Green Procurement Criteria : National Green Public Procurement criteria

5.1.10 Award criteria

Criterion :
Type : Quality
Name : Quality
Description : Quality weighted by 70 %
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 70
Criterion :
Type : Price
Name : Price
Description : Price weighted by 30 %
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed : Oslo tingrett
Organisation providing information concerning the general regulatory framework for environmental protection applicable in the place where the contract is to be performed : Oslo tingrett
Organisation providing information concerning the general regulatory framework for employment protection and working conditions applicable in the place where the contract is to be performed : Oslo tingrett
Organisation providing additional information about the procurement procedure : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation providing offline access to the procurement documents : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation providing more information on the review procedures : Oslo tingrett
Organisation whose budget is used to pay for the contract : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation executing the payment : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation signing the contract : Integrerings- og mangfoldsdirektoratet (IMDi)

6. Results

Value of all contracts awarded in this notice : 8 000 000 Norwegian krone
Maximum value of the framework agreements in this notice : 8 000 000 Norwegian krone
Approximate value of the framework agreements : 8 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 8 000 000 Norwegian krone
Re-estimated value of the framework agreement : 8 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : TRY Opt AS
Tender :
Tender identifier : Anskaffelse av Mediebyråtjenester - TRY Opt AS
Identifier of lot or group of lots : LOT-0000
Value of the tender : 8 000 000 Norwegian krone
Subcontracting : No
Contract information :
Identifier of the contract : Anskaffelse av Mediebyråtjenester - TRY Opt AS
Date on which the winner was chosen : 14/08/2025
Date of the conclusion of the contract : 26/08/2025
The contract is awarded within a framework agreement : yes
Notice that created the framework agreement : 391772-2025
Organisation signing the contract : Integrerings- og mangfoldsdirektoratet (IMDi)

6.1.3 Non-winning tenderers :

Tenderer :
Official name : Dentsu Norge AS
Tenderer :
Official name : Rosser AS
Tenderer :
Official name : Fullstakk
Tenderer :
Official name : Iussisti AS
Tenderer :
Official name : Mindshare Norway
Tenderer :
Official name : Atyp A/S
Tenderer :
Official name : Vode AS

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 8

8. Organisations

8.1 ORG-0001

Official name : Integrerings- og mangfoldsdirektoratet (IMDi)
Registration number : 987879696
Postal address : Tollbugata 20
Town : OSLO
Postcode : 0152
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Zelalem Terfasa Temesgen
Telephone : +47 47467855
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure
Organisation providing offline access to the procurement documents
Organisation signing the contract
Organisation whose budget is used to pay for the contract
Organisation executing the payment

8.1 ORG-0002

Official name : Oslo tingrett
Registration number : 987879696
Postal address : C. J. Hambros plass 4
Town : OSLO
Postcode : 0164
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 22035200
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed
Organisation providing information concerning the general regulatory framework for environmental protection applicable in the place where the contract is to be performed
Organisation providing information concerning the general regulatory framework for employment protection and working conditions applicable in the place where the contract is to be performed

8.1 ORG-0003

Official name : TRY Opt AS
Size of the economic operator : Micro, small, or medium
Registration number : 915054730
Postal address : Øvre Slottsgate 8
Town : Oslo
Postcode : 0157
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 92891062
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

8.1 ORG-0004

Official name : Dentsu Norge AS
Size of the economic operator : Micro, small, or medium
Registration number : 927 445 875
Postal address : Kristian Augusts gate 23
Town : Oslo
Postcode : 0164
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 91665090
Roles of this organisation :
Tenderer

8.1 ORG-0005

Official name : Rosser AS
Size of the economic operator : Micro, small, or medium
Registration number : 930265403
Postal address : Thorvald Meyersgate 7
Town : OSLO
Postcode : 0555
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 97570020
Roles of this organisation :
Tenderer

8.1 ORG-0006

Official name : Fullstakk
Size of the economic operator : Micro, small, or medium
Registration number : 917 220 786
Postal address : Torggata 8
Town : Oslo
Postcode : 0181
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 90783779
Roles of this organisation :
Tenderer

8.1 ORG-0007

Official name : Iussisti AS
Size of the economic operator : Micro, small, or medium
Registration number : 931628682
Postal address : Fabrikkveien 7
Town : Stavanger
Postcode : 4033
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 47503157
Roles of this organisation :
Tenderer

8.1 ORG-0008

Official name : Mindshare Norway
Size of the economic operator : Micro, small, or medium
Registration number : 982 903 777
Postal address : Kongens gate 6
Town : Oslo
Postcode : 0153
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 95709453
Roles of this organisation :
Tenderer

8.1 ORG-0009

Official name : Atyp A/S
Size of the economic operator : Micro, small, or medium
Registration number : 922 161 003
Postal address : Karlstadgata 11
Town : Oslo
Postcode : 0553
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 91182211
Roles of this organisation :
Tenderer

8.1 ORG-0010

Official name : Vode AS
Size of the economic operator : Micro, small, or medium
Registration number : 925898562
Postal address : Sofies gate 46
Town : Oslo
Postcode : 0168
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 47301259
Roles of this organisation :
Tenderer

Notice information

Notice identifier/version : b7194739-9699-4804-8c25-385da94d473c - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 05/09/2025 12:57 +00:00
Notice dispatch date (eSender) : 05/09/2025 14:01 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00586845-2025
OJ S issue number : 172/2025
Publication date : 09/09/2025