Framework agreement for the purchase of media agency services.

In order to safeguard the National Brand Programme, the Contracting Authority wants to enter into a framework agreement with one provider of media services for the Brand Norway. Media consultancy and procurement The brand Norway needs media consultancy and procurements against B2B and B2C target groups, including analysis and campaign …

CPV: 79340000 Services de publicité et de marketing, 79341000 Services de publicité, 79341100 Services de conseils en publicité, 79341200 Services de gestion publicitaire, 79341400 Services de campagne publicitaire, 79341500 Services de publicité par voie aérienne, 79342000 Services de marketing, 79342100 Services de marketing direct, 79413000 Services de conseil en gestion du marketing, 79416000 Services de relations publiques, 92400000 Services d'agences de presse
Lieu d'exécution:
Framework agreement for the purchase of media agency services.
Service d'adjudication:
INNOVASJON NORGE
Numéro d'adjudication:
2024/396462

1. Buyer

1.1 Buyer

Official name : INNOVASJON NORGE
Legal type of the buyer : Public undertaking
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Framework agreement for the purchase of media agency services.
Description : In order to safeguard the National Brand Programme, the Contracting Authority wants to enter into a framework agreement with one provider of media services for the Brand Norway.  Media consultancy and procurement The brand Norway needs media consultancy and procurements against B2B and B2C target groups, including analysis and campaign handling within social media and other digital channels, some content production adapted to social and digital channels in general. The contracting authority needs both consultancy and practical implementation from our pending partner. Strategic consultancy in some situations, e.g. when awarding new assignments, Innovation will Norway need a strategic discussion partner and external observer. It can be in the information or communication activities and if you want to reach out in the media. See SSA-R-Bilag 1 for further information.
Procedure identifier : d6b839a2-3f62-4662-9357-7d1e09b3acd1
Previous notice : 67a89902-bf23-4389-8fe2-5c02a37de0f4-01
Internal identifier : 2025/113661
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure : In order to safeguard the National Brand Programme, the Contracting Authority wants to enter into a framework agreement with one provider of media services for the Brand Norway.  Media consultancy and procurement The brand Norway needs media consultancy and procurements against B2B and B2C target groups, including analysis and campaign handling within social media and other digital channels, some content production adapted to social and digital channels in general. The contracting authority needs both consultancy and practical implementation from our pending partner. Strategic consultancy in some situations, e.g. when awarding new assignments, Innovation will Norway need a strategic discussion partner and external observer. It can be in the information or communication activities and if you want to reach out in the media. See SSA-R-Bilag 1 for further information.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341500 Aeral advertising services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 92400000 News-agency services

2.1.2 Place of performance

Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway

2.1.3 Value

Maximum value of the framework agreement : 300 000 000 Norwegian krone

2.1.4 General information

Legal basis :
Directive 2014/24/EU
Anskaffelsesforskriften - Carried out in accordance with the regulations.

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Framework agreement for the purchase of media agency services.
Description : In order to safeguard the National Brand Programme, the Contracting Authority wants to enter into a framework agreement with one provider of media services for the Brand Norway.  Media consultancy and procurement The brand Norway needs media consultancy and procurements against B2B and B2C target groups, including analysis and campaign handling within social media and other digital channels, some content production adapted to social and digital channels in general. The contracting authority needs both consultancy and practical implementation from our pending partner. Strategic consultancy in some situations, e.g. when awarding new assignments, Innovation will Norway need a strategic discussion partner and external observer. It can be in the information or communication activities and if you want to reach out in the media. See SSA-R-Bilag 1 for further information.
Internal identifier : 2025/113661

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341500 Aeral advertising services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 92400000 News-agency services

5.1.2 Place of performance

Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Additional information :

5.1.5 Value

Maximum value of the framework agreement : 300 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.10 Award criteria

Criterion :
Type : Price
Name :
Description : See the tender documentation
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 35
Criterion :
Type : Quality
Name :
Description : See the tender documentation
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 40
Criterion :
Type : Quality
Name :
Description : See the tender documentation
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 25
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett -
Information about review deadlines : In accordance with the procurement regulations.

6. Results

Maximum value of the framework agreements in this notice : 150 000 000 Norwegian krone
Approximate value of the framework agreements : 150 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 300 000 000 Norwegian krone
Re-estimated value of the framework agreement : 150 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : DENTSU NORGE AS
Tender :
Tender identifier : Dentsu
Identifier of lot or group of lots : LOT-0000
Subcontracting : Not yet known
Contract information :
Identifier of the contract : Rammeavtale for kjøp av mediebyråtjenester
Date of the conclusion of the contract : 19/05/2025
The contract is awarded within a framework agreement : no

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 7
Type of received submissions : Tenders
Number of tenders or requests to participate received : 4

8. Organisations

8.1 ORG-0001

Official name : INNOVASJON NORGE
Registration number : 986399445
Postal address : Grev Wedels Plass 9
Town : OSLO
Postcode : 0158
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Kristian August Djupesland Bøhler
Telephone : 22 00 25 00
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Oslo tingrett
Registration number : 926 725 939
Town : Oslo
Postcode : 0125
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : 22 03 52 00
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : DENTSU NORGE AS
Size of the economic operator : Medium
Registration number : 927445875
Postal address : Kristian Augusts gate 23
Town : OSLO
Postcode : 0164
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : DENTSU NORGE AS
Telephone : 22828282
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000
Notice information
Notice identifier/version : d6db30e2-12b2-48c6-ab63-835aad05c848 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 17/06/2025 10:33 +00:00
Notice dispatch date (eSender) : 17/06/2025 11:19 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00392784-2025
OJ S issue number : 115/2025
Publication date : 18/06/2025