25-007F Provision of Public Relations and Public Affairs Services

Single party framework for an eight year term with three annual extensions. Uisce Éireann PR and Public Affairs (PA) services will include, but not be limited to, the full range of strategic, corporate, and customer focused PR and PA activities required to support delivery of Uisce Éireann’s strategic objective of …

CPV: 79416000 Services de relations publiques, 79416100 Services de gestion des relations publiques, 79416200 Services de conseil en relations publiques, 72212500 Services de développement de logiciels de communication et de logiciels multimédia, 72212510 Services de développement de logiciels de communication, 79340000 Services de publicité et de marketing, 79341000 Services de publicité, 79341100 Services de conseils en publicité, 79341200 Services de gestion publicitaire, 79341400 Services de campagne publicitaire, 79342000 Services de marketing, 79342100 Services de marketing direct, 79342200 Services de promotion, 92111200 Production de films et de vidéos publicitaires, de propagande et d'information, 22462000 Imprimés publicitaires, 79413000 Services de conseil en gestion du marketing, 72212520 Services de développement de logiciels multimédias
Lieu d'exécution:
25-007F Provision of Public Relations and Public Affairs Services
Service d'adjudication:
Uisce Éireann
Numéro d'adjudication:
0

1. Buyer

1.1 Buyer

Official name : Uisce Éireann
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services
Activity of the contracting entity : Water-related activities

2. Procedure

2.1 Procedure

Title : 25-007F Provision of Public Relations and Public Affairs Services
Description : Single party framework for an eight year term with three annual extensions. Uisce Éireann PR and Public Affairs (PA) services will include, but not be limited to, the full range of strategic, corporate, and customer focused PR and PA activities required to support delivery of Uisce Éireann’s strategic objective of delivering water services for Ireland. Further details to be found in the PQQ documents.
Procedure identifier : 43db6c90-622e-46e0-9ee3-c8b268a649be
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79416100 Public relations management services
Additional classification ( cpv ): 79416200 Public relations consultancy services
Additional classification ( cpv ): 72212500 Communication and multimedia software development services
Additional classification ( cpv ): 72212510 Communication software development services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79342200 Promotional services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 22462000 Advertising material
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 72212520 Multimedia software development services

2.1.2 Place of performance

Country : Ireland
Anywhere in the given country

2.1.3 Value

Estimated value excluding VAT : 3 037 759,95 Euro
Maximum value of the framework agreement : 3 037 759,95 Euro

2.1.4 General information

Additional information : You must submit through eTenders system before the deadline. The submission deadline is strict & no submissions will be possible after the date and time specified in the PQQ Documents. Please note that all tenders are electronic, as such NO paper copies will be accepted or read. Please submit via the etenders system no later than 12:00Hrs local time on Wednesday 29th October 2025. The estimated values in this eFrom are dependant on needs and budgetary resources, only indicative and are not binding on the Contracting Entity. If the estimated values are equal to or greater than EUR 250 million, any economic operators participating in this public procurement procedure shall notify the contracting entity of all foreign financial contributions as defined in Article 25(1), point (b) of Regulation (EU) 2022/2560 on foreign subsidies distorting the internal market.
Legal basis :
Directive 2014/25/EU

2.1.6 Grounds for exclusion

Sources of grounds for exclusion : Procurement Document

5. Lot

5.1 Lot technical ID : LOT-0001

Title : 25-007F Provision of Public Relations and Public Affairs Services
Description : Strategic Media relations Public Affairs Development of 360 campaigns to build public advocacy in relation to sustainability and conservation of water Support the business in its engagement and positioning with key stakeholders and reputation management Media training services Legislative and regulatory monitoring as well as evaluation of regulatory, political and governmental risks for the business Offer strategic guidance and support in delivering key Uisce Éireann requirements for legislative changes. Other services associated to PR and PA Full details are contained in the attached procurement documents.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79416100 Public relations management services
Additional classification ( cpv ): 79416200 Public relations consultancy services
Additional classification ( cpv ): 72212500 Communication and multimedia software development services
Additional classification ( cpv ): 72212510 Communication software development services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79342200 Promotional services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 22462000 Advertising material
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 72212520 Multimedia software development services

5.1.2 Place of performance

Country : Ireland
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Start date : 01/09/2026
Duration : 60 Month

5.1.4 Renewal

Maximum renewals : 3

5.1.5 Value

Estimated value excluding VAT : 3 037 759,95 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
Additional information : You must submit through eTenders system before the deadline. The submission deadline is strict & no submissions will be possible after the date and time specified in the PQQ Documents. Please note that all tenders are electronic, as such NO paper copies will be accepted or read. Please submit via the etenders system no later than 12:00Hrs local time on Wednesday 29th October 2025. The estimated values in this eFrom are dependant on needs and budgetary resources, only indicative and are not binding on the Contracting Entity. If the estimated values are equal to or greater than EUR 250 million, any economic operators participating in this public procurement procedure shall notify the contracting entity of all foreign financial contributions as defined in Article 25(1), point (b) of Regulation (EU) 2022/2560 on foreign subsidies distorting the internal market.

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.9 Selection criteria

Sources of selection criteria : Procurement Document

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Languages in which the procurement documents (or their parts) are unofficially available : English
Deadline for requesting additional information : 22/10/2025 12:00 +01:00

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of requests to participate : 29/10/2025 12:00 +01:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : Not yet known
Conditions relating to the performance of the contract : As per Tender Docs
Financial arrangement : -

5.1.15 Techniques

Framework agreement :
Framework agreement, with reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing additional information about the procurement procedure : Uisce Éireann
Organisation providing offline access to the procurement documents : Uisce Éireann
Organisation providing more information on the review procedures : The High Court of Ireland
Organisation receiving requests to participate : Uisce Éireann
Organisation processing tenders : Uisce Éireann

8. Organisations

8.1 ORG-0001

Official name : Uisce Éireann
Registration number : 530363
Town : Dublin
Postcode : D01 NP86
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 1800 278 278
Buyer profile : https://www.water.ie
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders

8.1 ORG-0002

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0003

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : d843ede8-481a-4372-8263-bd7c29107793 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 29/09/2025 14:18 +01:00
Languages in which this notice is officially available : English
Notice publication number : 00642569-2025
OJ S issue number : 188/2025
Publication date : 01/10/2025