MA3347F -RFT to Establish a Framework Agreement for the supply of a B2B Digital Marketing Services in the University of Limerick

MBA Programmes – Creation and Development of Communications and Communications Strategy The UL MBA is a post-experience generalist degree in business administration and is seen as a career accelerator or a means to changing career. The current programme is a two-year part-time model, which requires attendance on campus for 3 …

CPV: 79413000 Marketing management consultancy services, 79342100 Direct marketing services, 79342000 Marketing services, 79340000 Advertising and marketing services
Place of execution:
MA3347F -RFT to Establish a Framework Agreement for the supply of a B2B Digital Marketing Services in the University of Limerick
Awarding body:
Education Procurement Service (EPS)
Award number:
0

1. Buyer

1.1 Buyer

Official name : Education Procurement Service (EPS)
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Education

2. Procedure

2.1 Procedure

Title : MA3347F -RFT to Establish a Framework Agreement for the supply of a B2B Digital Marketing Services in the University of Limerick
Description : MBA Programmes – Creation and Development of Communications and Communications Strategy The UL MBA is a post-experience generalist degree in business administration and is seen as a career accelerator or a means to changing career. The current programme is a two-year part-time model, which requires attendance on campus for 3 days eight times during the year, plus a four-day winter school and a five-day international workshop in year 1. Using innovative teaching and learning mechanisms a UL MBA stimulates intellectual and interpersonal development equipping students with a broad range of decision-making skills and an enhanced ability to respond to changes emanating from the international business environment. The programme develops participant’s ability to think and act strategically, developing their creativity and leadership skills and abilities. This project will include activities such as - Design and development of a communication strategy and communications (on and offline), for the target market. Including the development, implementation and maintenance of a UL MBA micro-site - Implement an SEO strategy to enhance search engine visibility in target market areas - PPC campaign across key areas – timing in line with typical peak cycle of recruitment and enrolment of students on post experience education programmes in UL - Direct email campaign to UL MBA database - Design of course brochures – consistent with the UL/KBS/MBA brand - Display network campaign across key websites
Procedure identifier : 07a65e34-d4e5-47e1-b07a-7d703958ec1e
Previous notice : 057811be-e8e5-4add-a9d5-2e3ceeeb36d0-01
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services

2.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 320 000 Euro
Maximum value of the framework agreement : 320 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : MA3347F -RFT to Establish a Framework Agreement for the supply of a B2B Digital Marketing Services in the University of Limerick
Description : MBA Programmes – Creation and Development of Communications and Communications Strategy The UL MBA is a post-experience generalist degree in business administration and is seen as a career accelerator or a means to changing career. The current programme is a two-year part-time model, which requires attendance on campus for 3 days eight times during the year, plus a four-day winter school and a five-day international workshop in year 1. Using innovative teaching and learning mechanisms a UL MBA stimulates intellectual and interpersonal development equipping students with a broad range of decision-making skills and an enhanced ability to respond to changes emanating from the international business environment. The programme develops participant’s ability to think and act strategically, developing their creativity and leadership skills and abilities. This project will include activities such as - Design and development of a communication strategy and communications (on and offline), for the target market. Including the development, implementation and maintenance of a UL MBA micro-site - Implement an SEO strategy to enhance search engine visibility in target market areas - PPC campaign across key areas – timing in line with typical peak cycle of recruitment and enrolment of students on post experience education programmes in UL - Direct email campaign to UL MBA database - Design of course brochures – consistent with the UL/KBS/MBA brand - Display network campaign across key websites
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.3 Estimated duration

Duration : 48 Month

5.1.5 Value

Estimated value excluding VAT : 320 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Quality
Description : @70%
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 70
Criterion :
Type : Cost
Description : @30%
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Education Procurement Service (EPS)
Organisation providing more information on the review procedures : The High Court of Ireland

6. Results

Maximum value of the framework agreements in this notice : 320 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 320 000 Euro

6.1.2 Information about winners

Winner :
Official name : Boo Labs trading as Howl
Tender :
Tender identifier : 000119917
Identifier of lot or group of lots : LOT-0001
Subcontracting : Not yet known
Contract information :
Identifier of the contract : 424905
Date on which the winner was chosen : 23/07/2025
Date of the conclusion of the contract : 01/09/2025
Winner :
Official name : Connelly Partners Ltd Dublin
Tender :
Tender identifier : 000119919
Identifier of lot or group of lots : LOT-0001
Subcontracting : Not yet known
Contract information :
Identifier of the contract : 424906
Date on which the winner was chosen : 23/07/2025
Date of the conclusion of the contract : 01/09/2025
Winner :
Official name : Connelly Partners Ltd Dublin
Tender :
Tender identifier : 000119914
Identifier of lot or group of lots : LOT-0001
Subcontracting : Not yet known
Contract information :
Identifier of the contract : 424906
Date on which the winner was chosen : 23/07/2025
Date of the conclusion of the contract : 01/09/2025
Winner :
Official name : Maverick Communications International
Tender :
Tender identifier : 000119929
Identifier of lot or group of lots : LOT-0001
Subcontracting : Not yet known
Contract information :
Identifier of the contract : 424904
Date on which the winner was chosen : 23/07/2025
Date of the conclusion of the contract : 01/09/2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 3

8. Organisations

8.1 ORG-0001

Official name : Education Procurement Service (EPS)
Registration number : IE 6609370 G
Postal address : Castletroy Limerick
Town : Limerick
Postcode : V94 DK53
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 061233715
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Boo Labs trading as Howl
Size of the economic operator : Medium
Registration number : 567755
Postal address : 1 Adelaide Villas, Adelaide Road, Glenageary
Town : Dublin
Postcode : A96 V2T8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353899699269
Internet address : www.howl.ie
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : Connelly Partners Ltd Dublin
Size of the economic operator : Medium
Registration number : 612266
Postal address : Floor 1, Portview House, Thorncastle St, Dublin, D04 V9Y9
Town : Dublin
Postcode : D04 V9Y9
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 087 685 6045
Internet address : www.connellypartners.com
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0004

Official name : Maverick Communications International
Size of the economic operator : Medium
Registration number : 6360769H
Postal address : Caherelly House, Main Street
Town : Ballina/Killaloe
Postcode : V94AV67
Country subdivision (NUTS) : Mid-West ( IE051 )
Country : Ireland
Telephone : 0876997068
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0005

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0006

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 18d37f46-12cb-42f4-a3c8-c701627a41ba - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 15/09/2025 10:58 +01:00
Languages in which this notice is officially available : English
Notice publication number : 00604836-2025
OJ S issue number : 177/2025
Publication date : 16/09/2025