Invitation to tender for Bord Bia’s Project Brand

Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Ireland’s food and drink industry stands out …

CPV: 79310000 Market research services, 73110000 Research services, 73210000 Research consultancy services
Deadline:
Sept. 19, 2025, noon
Deadline type:
Submitting a bid
Place of execution:
Invitation to tender for Bord Bia’s Project Brand
Awarding body:
Bord Bia (Irish Food Board)
Award number:
0

1. Buyer

1.1 Buyer

Official name : Bord Bia (Irish Food Board)
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Invitation to tender for Bord Bia’s Project Brand
Description : Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Ireland’s food and drink industry stands out from competitors and connects with our target audiences so we can continue to drive commercial growth opportunities for clients. Revitalising Ireland’s food and drink brand has been identified as a key priority to fulfil this ambition. The research element of Project Brand has been broken out into two phases; the first phase is focused on developing a global proposition for Irish Food and Drink amongst customers and is currently underway. The Strategic Insight team is now seeking to appoint a partner agency for the second phase of research for Project Brand.
Procedure identifier : 1eb756fa-7e7c-4695-a276-c5658527db9c
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79310000 Market research services
Additional classification ( cpv ): 73110000 Research services
Additional classification ( cpv ): 73210000 Research consultancy services

2.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 200 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Invitation to tender for Bord Bia’s Project Brand
Description : Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Ireland’s food and drink industry stands out from competitors and connects with our target audiences so we can continue to drive commercial growth opportunities for clients. Revitalising Ireland’s food and drink brand has been identified as a key priority to fulfil this ambition. The research element of Project Brand has been broken out into two phases; the first phase is focused on developing a global proposition for Irish Food and Drink amongst customers and is currently underway. The Strategic Insight team is now seeking to appoint a partner agency for the second phase of research for Project Brand.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79310000 Market research services
Additional classification ( cpv ): 73110000 Research services
Additional classification ( cpv ): 73210000 Research consultancy services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.3 Estimated duration

Duration : 6 Month

5.1.5 Value

Estimated value excluding VAT : 200 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Languages in which the procurement documents (or their parts) are unofficially available : English
Deadline for requesting additional information : 09/09/2025 12:00 +01:00

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of tenders : 19/09/2025 12:00 +01:00
Deadline until which the tender must remain valid : 6 Month
Information about public opening :
Opening date : 19/09/2025 12:30 +01:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : Not yet known
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Bord Bia (Irish Food Board)
Organisation providing more information on the review procedures : The High Court of Ireland
Organisation receiving requests to participate : Bord Bia (Irish Food Board)
Organisation processing tenders : Bord Bia (Irish Food Board)

8. Organisations

8.1 ORG-0001

Official name : Bord Bia (Irish Food Board)
Registration number : None
Postal address : 140 Pembroke Road
Town : Ballsbridge, Dublin 4
Postcode : D04 NV34
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 01 6685155
Internet address : https://www.bordbia.ie
Buyer profile : https://www.bordbia.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders

8.1 ORG-0002

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0003

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 3e3f67f1-7d12-4341-ba3f-8206d3830af5 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 27/08/2025 11:15 +01:00
Languages in which this notice is officially available : English
Notice publication number : 00563222-2025
OJ S issue number : 164/2025
Publication date : 28/08/2025