Framework agreement, the purchase of media agency services.

The National Transport Plan (NTP) states that all traffic safety work in Norway is to be based on the zero vision, a vision that no one should be killed or badly injured in traffic. The implementation of the zero vision has contributed to the work more systematically, long term, knowledge …

CPV: 79340000 Advertising and marketing services, 79342000 Marketing services
Place of execution:
Framework agreement, the purchase of media agency services.
Awarding body:
Statens vegvesen
Award number:
24/227142

1. Buyer

1.1 Buyer

Official name : Statens vegvesen
Legal type of the buyer : Central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Framework agreement, the purchase of media agency services.
Description : The National Transport Plan (NTP) states that all traffic safety work in Norway is to be based on the zero vision, a vision that no one should be killed or badly injured in traffic. The implementation of the zero vision has contributed to the work more systematically, long term, knowledge based and uniform with traffic safety. The Norwegian Public Roads Administration, hereafter called the Contracting Authority, uses national traffic safety campaigns as a strategically important means in the work for increased traffic safety. The contracting authority would therefore like to enter into an agreement with a media agency for implementation and evaluation of long-term national traffic safety campaigns in the agreement period.
Procedure identifier : 413a868f-2e62-4838-90c4-3894c934eebc
Previous notice : 84898e9c-d3cf-40e2-a58a-28eed077b2a4-01
Internal identifier : 24/227142
Type of procedure : Restricted

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services

2.1.2 Place of performance

Anywhere

2.1.3 Value

Estimated value excluding VAT : 120 000 000 Norwegian krone
Maximum value of the framework agreement : 120 000 000 Norwegian krone

2.1.4 General information

Call for competition is terminated
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Framework agreement, the purchase of media agency services.
Description : The National Transport Plan (NTP) states that all traffic safety work in Norway is to be based on the zero vision, a vision that no one should be killed or badly injured in traffic. The implementation of the zero vision has contributed to the work more systematically, long term, knowledge based and uniform with traffic safety. The Norwegian Public Roads Administration, hereafter called the Contracting Authority, uses national traffic safety campaigns as a strategically important means in the work for increased traffic safety. The contracting authority would therefore like to enter into an agreement with a media agency for implementation and evaluation of long-term national traffic safety campaigns in the agreement period.
Internal identifier : 24/227142

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services

5.1.2 Place of performance

Anywhere
Additional information :

5.1.3 Estimated duration

Start date : 25/06/2025
Duration end date : 24/06/2027

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : The contracting authority has the option to extend the framework agreement for one year at a time. The total contract period is maximum four years.

5.1.5 Value

Estimated value excluding VAT : 120 000 000 Norwegian krone
Maximum value of the framework agreement : 120 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : Tenderers shall enclose a completed price form, cf. the price form in annex 4 Price Form.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : The offered resources ́ relevant formal competence and experience
Description : The contracting authority will evaluate the offered personnel ́s relevant formal competence and experience. Particular emphasis will be put on the offered personnel having relevant experience in the role they shall fill, cf. the description in the requirement specifications point 2.4. The Contracting Authority will assess the composition of the team in the evaluation and that the offered experience and competence cover the Contracting Authority's needs. Documentation requirement: Tenderers shall enclose CVs for the offered personnel. The CV shall include detailed information on education and relevant experience, and it ought to be built up as follows: • Personalia • Key qualifications • Education: Year, institution, line, degree • Additional education: Years, institution, description of subjects, credits • Previously executed assignments (contracting authority, size, value and type/nature and the person ́s role in the assignment).
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Criterion :
Type : Quality
Name : Assignment comprehension
Description : When assessing assignment comprehension, we will assess the case response and presentation, cf. The requirement specifications point 2.5. The contracting authority will particularly emphasise the following: - Use of insight and target group understanding. - An account and justification for choosing a media strategy and campaign plan. - An account and justification for measuring and evaluation, as well as an evaluation plan for the campaign. - Report on budget proposals. - Customer comprehension Documentation requirement: Tenderers shall submit a case response in accordance with the requirement specifications point 2.5. Tenderers will be invited to present their responses to the case assignment. 1 hour will be put aside for the presentation, where the Tenderer has a maximum of 45 minutes to presentation of his response to the case assignment.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 50
Criterion :
Type : Quality
Name : Environment
Description : The reason we have not weighted the award criteria by 30% is that the procurement has a climate footprint and an environmental impact that is immaterial. The nature of the procurement is consultancy services, i.e. planning and implementing long term traffic safety campaigns, which are typically carried out as desk work. The work can include some, but very limited travel activities. The main service is the consultants ́ work efforts. We therefore anticipate that the consultants ́ climate footprint and environmental impact will be equivalent to the load from an average permanent employee (the employee ́s need for office space and equipment, the energy consumption in the building when working, travel for work, and waste generation that contributes to the employee ́s climate footprint and environmental impact). However, we consider that none of the above elements fall within the nature of the procurement, which is a consultancy service. The elements that relate to the nature, i.e. consultancy services in connection with planning, implementing and evaluating traffic safety campaigns, lead to immaterial climate footprint and an immaterial environmental impact.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 0

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett
Information about review deadlines : .

6. Results

Maximum value of the framework agreements in this notice : 120 000 000 Norwegian krone
Approximate value of the framework agreements : 120 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 120 000 000 Norwegian krone
Re-estimated value of the framework agreement : 120 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Wavemaker AS
Tender :
Tender identifier : Rammeavtale - Kjøp av mediebyråtjenester - Wavemaker AS
Identifier of lot or group of lots : LOT-0000
Subcontracting : No
Contract information :
Identifier of the contract : Rammeavtale - Kjøp av mediebyråtjenester - Wavemaker AS
Date of the conclusion of the contract : 25/06/2025
The contract is awarded within a framework agreement : no

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 6
Type of received submissions : Tenders
Number of tenders or requests to participate received : 5

8. Organisations

8.1 ORG-0001

Official name : Statens vegvesen
Registration number : 971032081
Department : Fellesfunksjoner
Postal address : Skoggata 19
Town : Moss
Postcode : 1500
Country subdivision (NUTS) : Østfold ( NO083 )
Country : Norway
Contact point : Ingeborg Haugli
Telephone : +47 40236055
Internet address : https://www.vegvesen.no
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Oslo tingrett
Registration number : 926725939
Postal address : C.J. Hambros plass 4
Town : Oslo
Postcode : 0125
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 22035200
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Wavemaker AS
Size of the economic operator : Medium
Registration number : 977176875
Postal address : Kongens gate 6
Town : Oslo
Postcode : 0153
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 92049942
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

Notice information

Notice identifier/version : 1078ad25-d862-41a2-9f8e-a358d04fa99e - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 25/06/2025 13:06 +00:00
Notice dispatch date (eSender) : 25/06/2025 13:31 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00415177-2025
OJ S issue number : 121/2025
Publication date : 27/06/2025