Audiovisual Communications & Multi-channel Campaigns

Audiovisual Communications & Multi-channel Campaigns as detailed in the procurement documents Audiovisual Communications & Multi-channel Campaigns as detailed in the procurement documents

CPV: 79416200 Public relations consultancy services
Place of execution:
Audiovisual Communications & Multi-channel Campaigns
Awarding body:
European Central Bank
Award number:
PRO-007693

1. Buyer

1.1 Buyer

Official name : European Central Bank
Legal type of the buyer : EU institution, body or agency
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Audiovisual Communications & Multi-channel Campaigns
Description : Audiovisual Communications & Multi-channel Campaigns as detailed in the procurement documents
Procedure identifier : 1569efb1-47bd-4f8b-bfe8-c07798e8a50e
Previous notice : 265086-2024
Internal identifier : PRO-007693
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
Main features of the procedure : The tender procedure shall be open on equal terms to all natural or legal persons resident or located in the European Union and to all natural and legal persons resident or located in a country which has ratified the World Trade Organisation Agreement on Government Procurement or has concluded with the European Union a bilateral agreement on procurement under the conditions laid down in the said agreements. The tender procedure is conducted in accordance with Decision ECB/2016/2 laying down the rules on procurement (as amended), available at https://www.ecb.europa.eu/ecb/legal/1001/procurement/html/index.en.html And in EUR-Lex: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02016D0002-20200501. The detailed features and terms and conditions of the procedure can be found in the procurement documents.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416200 Public relations consultancy services

2.1.2 Place of performance

Country subdivision (NUTS) : Frankfurt am Main, Kreisfreie Stadt ( DE712 )
Country : Germany

2.1.3 Value

Estimated value excluding VAT : 27 000 000 Euro
Maximum value of the framework agreement : 27 000 000 Euro

2.1.4 General information

Additional information : This tender procedure is conducted via the ECB’s electronic tendering system (e-tendering) which can be accessed via the following internet address: http://www.ecb.europa.eu/ecb/jobsproc/sourcing/html/index.en.html . If you have not used the ECB’s electronic tendering system before, you need to register via the above link (click on ‘Register’). Subsequently to the registration, you will receive an automated notification with your user credentials to log in (click on ‘Login’) and to access the tender documentation. Please note that: — A registration to the above system is only required once and you can reuse your user credentials in all future procedures of the ECB which are conducted via the above system. Therefore, please keep your user credentials for the future; — In case you should have participated in previous ECB tender procedure(s) in the past which were conducted via the ECB’s prior online system, you nevertheless need to register once to the ECB’s electronic tendering system under the above address; — Your mere registration does not constitute an application/tender. You must submit your application/tender via the ECB’s electronic tendering system as further instructed in the application/tender documentation. The system reference number for the above procurement is: RFX-PT-2024-000017: PRO-007693-R1- Audiovisual Communication. To download the tender documents, log on to the ECB’s electronic tendering system with your login and password. Expand the field ‘Public Tenders – Upcoming Events’. Click on ‘Click to request an invitation to this event’ for the above procedure and close the new window which opens. Once the request is completed (this can take a few minutes), the status of the participation request will change to ‘Invited’ and the RFx documentation will be accessible via the RFx tab. Under the above link you also find user guides for detailed information on how to use the system and contact details for technical support. Should you require technical help when using the system, please contact the ECB’s technical support team at sourcing.support@ecb.europa.eu by quoting the reference number and the problem experienced. Any other queries relating to this procurement procedure and the content of the procurement documentation shall be submitted as message via the ECB’s e-tendering system (under the tab ‘Discussion’). The ECB endeavours to answer all queries as quickly as possible but cannot guarantee a minimum time response. The ECB shall not be bound to reply to queries received less than seven calendar days before the time-limit for the submission of tenders.
Legal basis :
Other
http://data.europa.eu/eli/dec/2016/245/2020-05-01 - Consolidated text: Decision (EU) 2016/245 of the European Central Bank of 9 February 2016 laying down the rules on procurement (ECB/2016/2) (recast)

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Audiovisual Communications & Multi-channel Campaigns
Description : Audiovisual Communications & Multi-channel Campaigns as detailed in the procurement documents
Internal identifier : PRO-007693

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416200 Public relations consultancy services
Options :
Description of the options : The contract is not subject to renewal.

5.1.2 Place of performance

Postal address : Sonnemannstrasse 22
Town : Frankfurt am Main
Postcode : 60314
Country subdivision (NUTS) : Frankfurt am Main, Kreisfreie Stadt ( DE712 )
Country : Germany
Additional information : European Central Bank

5.1.3 Estimated duration

Duration : 48 Month

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.7 Strategic procurement

5.1.10 Award criteria

Criterion :
Type : Quality
Description : Quality of the technical offer
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 60
Criterion :
Type : Price
Description : Price of the offer
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 40

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Mediation organisation : The European Ombudsman
Review organisation : European Central Bank - Procurement Review Body of the European Central Bank, c/o Legal Advice Team
Information about review deadlines : Within 10 days of receipt of the notification in accordance with Article 34(1) or the first sentence of Article 34(3) of Decision ECB/2016/2 laying down the rules on public procurement. Further requirements are outlined in Article 39 of this Decision. A complaint to the European Ombudsman does not affect the deadline for lodging appeals.
Organisation providing more information on the review procedures : European Central Bank
Organisation signing the contract : European Central Bank

6. Results

Maximum value of the framework agreements in this notice : 27 000 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 27 000 000 Euro

6.1.2 Information about winners

Winner :
Name of the tendering party : Temporary grouping of Zum goldenen Hirschen Holding GmbH, and 365 Sherpas GmbH
Leader of tendering party : Zum goldenen Hirschen Holding GmbH
Official name : 365 Sherpas GmbH
Tender :
Tender identifier : Offer of temporary grouping of Zum goldenen Hirschen Holding GmbH, and 365 Sherpas GmbH
Identifier of lot or group of lots : LOT-0001
The tender was ranked : yes
Rank in the list of winners : 1
Subcontracting : Yes
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : Framework Agreement 1
Date of the conclusion of the contract : 09/07/2025
The contract is awarded within a framework agreement : no
Organisation signing the contract : European Central Bank
Winner :
Name of the tendering party : Temporary grouping of Netcompany S.A., and Scholz & Friends Berlin GmbH
Leader of tendering party : Netcompany S.A.
Official name : Scholz & Friends Berlin GmbH
Tender :
Tender identifier : Offer of temporary grouping of Netcompany S.A., and Scholz & Friends Berlin GmbH
Identifier of lot or group of lots : LOT-0001
The tender was ranked : yes
Rank in the list of winners : 2
Subcontracting : Yes
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : Framework Agreement 2
Date of the conclusion of the contract : 23/07/2025
The contract is awarded within a framework agreement : no
Organisation signing the contract : European Central Bank

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders submitted electronically
Number of tenders or requests to participate received : 6

8. Organisations

8.1 ORG-0004

Official name : European Central Bank
Registration number : 0001
Postal address : Sonnemannstrasse 22
Town : Frankfurt am Main
Postcode : 60314
Country subdivision (NUTS) : Frankfurt am Main, Kreisfreie Stadt ( DE712 )
Country : Germany
Contact point : Central Procurement Office
Telephone : +49 69 13440
Internet address : http://www.ecb.europa.eu
Other contact points :
Official name : Procurement Review Body of the European Central Bank, c/o Legal Advice Team
Postal address : Sonnemannstrasse 22
Town : Frankfurt am Main
Postcode : 60314
Country subdivision (NUTS) : Frankfurt am Main, Kreisfreie Stadt ( DE712 )
Country : Germany
Contact point : Legal Advice Team
Telephone : +49 6913440
Fax : +49 6913446886
Internet address : http://www.ecb.europa.eu
Roles of this organisation :
Buyer
Review organisation
Organisation providing more information on the review procedures
Organisation signing the contract

8.1 ORG-0005

Official name : The European Ombudsman
Registration number : 0002
Postal address : 1 avenue du Président Robert Schuman, CS 30403
Town : Strasbourg
Postcode : 67001
Country subdivision (NUTS) : Bas-Rhin ( FRF11 )
Country : France
Telephone : +33 3 88 17 23 13
Roles of this organisation :
Mediation organisation

8.1 ORG-0007

Official name : Zum goldenen Hirschen Holding GmbH
Size of the economic operator : Micro, small, or medium
Registration number : HRB223994B
Postal address : Schlesische Straße 26
Town : Berlin
Postcode : 10997
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Roles of this organisation :
Procurement service provider
Tenderer
Group leader
Winner of these lots : LOT-0001

8.1 ORG-0008

Official name : 365 Sherpas GmbH
Size of the economic operator : Micro, small, or medium
Registration number : HRB154324B
Postal address : Schlesische Straße 26
Town : Berlin
Postcode : 10997
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Roles of this organisation :
Procurement service provider
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0009

Official name : Netcompany S.A.
Size of the economic operator : Large
Registration number : LU16853659
Postal address : 2b rue Nicolas Bové
Town : Luxembourg
Postcode : L-1253
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Roles of this organisation :
Procurement service provider
Tenderer
Group leader
Winner of these lots : LOT-0001

8.1 ORG-0010

Official name : Scholz & Friends Berlin GmbH
Size of the economic operator : Large
Registration number : HRB84201B
Postal address : Litfaß-Platz 1
Town : Berlin
Postcode : 10178
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Roles of this organisation :
Procurement service provider
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0000

Official name : Publications Office of the European Union
Registration number : PUBL
Town : Luxembourg
Postcode : 2417
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 29291
Internet address : https://op.europa.eu
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : 56160080-8f0f-467f-87e8-bea203f58116 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 01/08/2025 16:46 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00511509-2025
OJ S issue number : 148/2025
Publication date : 05/08/2025