Roadshow, B2B Communication & Education Campaign for the Nordics in North America

This procedure aims to contract a service provider with expertise in event management, educational campaigns implementation, and in-depth knowledge of the North American travel trade to implement the activities described below: • Plan, execute, and evaluate a roadshow in North America, comprising three in-person business-to-business (B2B) sales events connecting European …

CPV: 79342000 Marketing
Frist:
10. juni 2025 17:00
Type af frist:
Afgivelse af et tilbuddet
Henrettelsessted:
Roadshow, B2B Communication & Education Campaign for the Nordics in North America
Tildelende organ:
European Travel Commission
Tildelingsnummer:
JPP6-1- Nordics Roadshow & B2B campaign

1. Buyer

1.1 Buyer

Official name : European Travel Commission
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : Roadshow, B2B Communication & Education Campaign for the Nordics in North America
Description : This procedure aims to contract a service provider with expertise in event management, educational campaigns implementation, and in-depth knowledge of the North American travel trade to implement the activities described below: • Plan, execute, and evaluate a roadshow in North America, comprising three in-person business-to-business (B2B) sales events connecting European destinations and travel suppliers with North American buyers; • Plan, execute, and evaluate a supporting communication and education campaign aimed at engaging a broader North American travel trade audience, promoting sustainable travel, and expanding sustainable programme offerings. ETC implements the project subject of this procurement in partnership with National Tourism Organisations of Nordic region. ACTIVITY 1: The contractor is expected to plan, organise, manage, and evaluate a series of three in-person business-to-business (B2B) sales events (together referred to as the roadshow). The roadshow is scheduled to take place in the cities of Seattle, Toronto and New York. The purpose of the roadshow is to create a platform that enhances awareness and showcases compelling reasons to visit the Nordic region. Additionally, it aims to facilitate new business relations and the exchange of ideas and knowledge among key North American travel trade stakeholders and the project partners and the Nordic region's travel suppliers. The output and Key Performance Indicators for this activity are related to the number of attendees at the roadshow and the satisfaction/evaluation scores of the buyers and suppliers. ACTIVITY 2: The contractor is expected to plan, execute and evaluate a B2B communication and education digital campaign with the purpose of providing the tour operators and travel advisors with information about new off-the-beaten-path destinations, eco-friendly transportation options and learning how to engage with and support local communities. The ultimate goal is to strengthen the perception (and awareness of) the Nordic region as a sustainable, clean, inclusive, surprising and year-round travel destination for the North American traveller. It is important that the contractor can measure the effectiveness of the campaign. The KPIs should meet industry standards. The KPIs and results provided by the contractor must be detailed in the campaign proposal and will be considered guaranteed.
Procedure identifier : 46c4668c-28fc-4d7a-a03c-40ff6188d542
Internal identifier : JPP6-1- Nordics Roadshow & B2B campaign
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services

2.1.2 Place of performance

Country : United States
Additional information : United States

2.1.2 Place of performance

Country : Canada
Additional information : Canada

2.1.3 Value

Estimated value excluding VAT : 255 610 Euro

2.1.4 General information

The procedure will be relaunched if cancelled or unsuccessful
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Roadshow, B2B Communication & Education Campaign for the Nordics in North America
Description : This procedure aims to contract a service provider with expertise in event management, educational campaigns implementation, and in-depth knowledge of the North American travel trade to implement the activities described below: • Plan, execute, and evaluate a roadshow in North America, comprising three in-person business-to-business (B2B) sales events connecting European destinations and travel suppliers with North American buyers; • Plan, execute, and evaluate a supporting communication and education campaign aimed at engaging a broader North American travel trade audience, promoting sustainable travel, and expanding sustainable programme offerings. ETC implements the project subject of this procurement in partnership with National Tourism Organisations of Nordic region. ACTIVITY 1: The contractor is expected to plan, organise, manage, and evaluate a series of three in-person business-to-business (B2B) sales events (together referred to as the roadshow). The roadshow is scheduled to take place in the cities of Seattle, Toronto and New York. The purpose of the roadshow is to create a platform that enhances awareness and showcases compelling reasons to visit the Nordic region. Additionally, it aims to facilitate new business relations and the exchange of ideas and knowledge among key North American travel trade stakeholders and the project partners and the Nordic region's travel suppliers. The output and Key Performance Indicators for this activity are related to the number of attendees at the roadshow and the satisfaction/evaluation scores of the buyers and suppliers. ACTIVITY 2: The contractor is expected to plan, execute and evaluate a B2B communication and education digital campaign with the purpose of providing the tour operators and travel advisors with information about new off-the-beaten-path destinations, eco-friendly transportation options and learning how to engage with and support local communities. The ultimate goal is to strengthen the perception (and awareness of) the Nordic region as a sustainable, clean, inclusive, surprising and year-round travel destination for the North American traveller. It is important that the contractor can measure the effectiveness of the campaign. The KPIs should meet industry standards. The KPIs and results provided by the contractor must be detailed in the campaign proposal and will be considered guaranteed.
Internal identifier : JPP6-1- Nordics Roadshow & B2B campaign

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services

5.1.2 Place of performance

Country : Canada
Additional information : Canada

5.1.2 Place of performance

Country : United States
Additional information : United States

5.1.3 Estimated duration

Start date : 25/06/2025
Duration : 6 Month

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
Information about European Union funds
Identifier of EU funds : Contract SI2.930327 ETC AG 2024 grant number GRO/SME/24/13700
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.11 Procurement documents

Address of the procurement documents : https://etc-corporate.org/requests-for-proposals/

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Allowed
Deadline for receipt of tenders : 10/06/2025 17:00 +02:00
Deadline until which the tender must remain valid : 6 Month
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : European Travel Commission -
Information about review deadlines : 20/06/2025
Organisation receiving requests to participate : European Travel Commission -
Organisation processing tenders : European Travel Commission -

8. Organisations

8.1 ORG-0001

Official name : European Travel Commission
Registration number : BE0408138386
Postal address : Rue du Marché aux Herbes 61
Town : Brussels
Postcode : 1000
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 25490000
Internet address : https://etc-corporate.org/
Roles of this organisation :
Buyer
Procurement service provider
Organisation receiving requests to participate
Organisation processing tenders
Review organisation

8.1 ORG-0000

Official name : Publications Office of the European Union
Registration number : PUBL
Town : Luxembourg
Postcode : 2417
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 29291
Internet address : https://op.europa.eu
Roles of this organisation :
TED eSender
Notice information
Notice identifier/version : be628ffc-647c-4d7b-806d-56ac5521a55a - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 29/04/2025 14:30 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00282869-2025
OJ S issue number : 85/2025
Publication date : 02/05/2025