Marketing and Communications Services for EIT Youth Education

EIT RawMaterials GmbH intends to award a contract for marketing and communications services in the framework of EIT Youth Education. EIT RawMaterials is a "Knowledge and Innovation Communities" (KICs) created by the European Institute of Innovation and Technology (EIT), aimed at promoting innovation in the raw materials sector across Europe. …

CPV: 79000000 Forretningstjenesteydelser: forskrifter, markedsføring, rådgivning, rekruttering, trykning og sikkerhed, 79340000 Servicevirksomhed i forbindelse med reklame og marketing, 79342000 Marketing, 79413000 Rådgivning inden for markedsføring
Henrettelsessted:
Marketing and Communications Services for EIT Youth Education
Tildelende organ:
EIT RawMaterials GmbH
Tildelingsnummer:
EITRM-MCS

1. Buyer

1.1 Buyer

Official name : EIT RawMaterials GmbH
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Marketing and Communications Services for EIT Youth Education
Description : EIT RawMaterials GmbH intends to award a contract for marketing and communications services in the framework of EIT Youth Education.
Procedure identifier : 4a058305-af52-4f4a-8183-29985a00fe26
Internal identifier : EITRM-MCS
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

2.1.2 Place of performance

Anywhere

2.1.4 General information

Additional information : Bekanntmachungs-ID: CXP4DM25N2X
Legal basis :
Directive 2014/24/EU
vgv -

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Marketing and Communications Services for EIT Youth Education
Description : EIT RawMaterials is a "Knowledge and Innovation Communities" (KICs) created by the European Institute of Innovation and Technology (EIT), aimed at promoting innovation in the raw materials sector across Europe. EIT Youth Education, led by the EIT Community under the coordination of EIT RawMaterials, aims to equip young Europeans with future-ready skills through innovative education. Central to this mission is the Girls Go Circular initiative, which encourages schoolgirls to pursue careers in STEM. In 2024, EIT RawMaterials adopted a new marketing strategy for Girls Go Circular (including brand identity guidelines, KPIs, and social media style guide) following a comprehensive audit. The focus for 2025 is to implement this strategy effectively while integrating the expansion goals of EIT Youth Education. To achieve this, EIT RawMaterials seeks a forward-thinking and innovative marketing agency as a strategic partner. The selected agency will be instrumental in: 1. Implementing and refining the communication strategy for the flagship Girls Go Circular initiative. 2. Aligning EIT Youth Education"s future offerings with the overarching marketing strategy to ensure cohesive and impactful messaging. 3. Optimising the programme"s digital presence across multiple platforms, driving engagement with diverse target audiences and advancing programme objectives.
Internal identifier : EITRM-MCS

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Options :
Description of the options : Additional services for specific projects which are not covered by the regular services upon separate request and agreement by the parties.

5.1.2 Place of performance

Anywhere
Additional information :

5.1.3 Estimated duration

Start date : 23/04/2025
Duration end date : 31/12/2025

5.1.4 Renewal

Maximum renewals : 3
Other information about renewals : The contract will have a basic term until 31.12.2025. EIT RawMaterials has the unilateral right to extend the contract three times for twelve (12) months each (extension option).

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
Additional information : 1) Tenderers may refer to the capacities of third parties under the conditions of section 47 of the Procurement Ordinance (Vergabeverordnung - VgV). 2) It is admissible to participate as a bidding consortium. A bidding consortium is treated legally like a single tenderer. Insofar as tenderers are mentioned in this contract notice or in the procurement documents, this refers to both individual tenderers and bidding consortia. In the request to participate, members of the consortium must name an authorised representative. The authorised representative is available as contact person for the consortium in this procurement procedure. The eligibility review shall be carried out taking into account all documents submitted by the bidding consortium. The suitability to pursue the professional activity and the absence of grounds for exclusion under section 123 ARC and section 124 ARC must be proven individually for each member of a bidding consortium. With regard to the other eligibility criteria, the bidding consortium as a whole is subject of the eligibility review. For this reason, each member completes the declaration on eligibility only to the extent that it applies to that member. If and insofar as members refer to third parties' capacities, the declaration on third parties' capacities must also be completed and submitted. The eligibility review shall take into account all documents submitted by the bidding consortium. 3) The language of this procurement procedure shall be English. All communication shall be conducted in English. In addition to copies of originals documents in other languages than English (also German), translations into English must also be enclosed for information and proof. Services will have to be provided exclusively in English, as the working language at EIT RawMaterials is exclusively English. However, the contract to be awarded in this procurement procedure as the procurement procedure itself will be subject to German law exclusively.

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Price
Name : Monthly Retainer
Description : See sections 6.5 and 8.1 of the Invitation to Tender for details.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Criterion :
Type : Price
Name : Average hourly rate
Description : See sections 6.5 and 8.1 of the Invitation to Tender for details.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 10
Criterion :
Type : Quality
Name : Concept of Approach
Description : See sections 6.4 a) and 8.1 of the Invitation to Tender for details.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : Team Presentation
Description : See sections 6.4 b) and 8.1 of the Invitation to Tender for details.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 10
Criterion :
Type : Quality
Name : Communication Strategy
Description : See sections 6.4 c) and 8.1 of the Invitation to Tender for details.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.12 Terms of procurement

Terms of contract :
This procedure falls under the Foreign Subsidy Regulation (FSR) : no
Information about review deadlines : According to section 160 (3) sentence 1 No 4 Competition Act a review procedure is inadmissible, if more than 15 calendar days have expired since receipt of notification from the contracting authority that it is unwilling to redress the objection.

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Senatsverwaltung für Wirtschaft, Energie und Betriebe, Vergabekammer des Landes Berlin -
Information about review deadlines : According to section 160 (3) sentence 1 No 4 Competition Act a review procedure is inadmissible, if more than 15 calendar days have expired since receipt of notification from the contracting authority that it is unwilling to redress the objection.
Organisation providing additional information about the procurement procedure : EIT RawMaterials GmbH -

6. Results

Value of all contracts awarded in this notice : 184 873,95 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Shape History
Tender :
Tender identifier : ---
Identifier of lot or group of lots : LOT-0001
Value of the tender : 21 500 Euro
The tender is a variant : no
Subcontracting : Not yet known
Contract information :
Identifier of the contract : 1
Date on which the winner was chosen : 04/04/2025
Date of the conclusion of the contract : 22/04/2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 3
Statistics about strategic procurement :

8. Organisations

8.1 ORG-0001

Official name : EIT RawMaterials GmbH
Registration number : DE301692026 (VAT ID)
Town : Berlin
Postcode : 10557
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Telephone : +49 30 263 66 46 60
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure

8.1 ORG-0002

Official name : Senatsverwaltung für Wirtschaft, Energie und Betriebe, Vergabekammer des Landes Berlin
Registration number : 11-1300000V00-74
Postal address : Martin-Luther-Straße 105
Town : Berlin
Postcode : 10825
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Telephone : +49 30 90138316
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Shape History
Size of the economic operator : Micro
Registration number : Company Number 9491473
Postal address : 77
Town : London
Postcode : NW5 1AG
Country subdivision (NUTS) : Camden and City of London ( UKI31 )
Country : United Kingdom
Telephone : 02074199570
Roles of this organisation :
Tenderer
Beneficial owner
Nationality of the owner : United Kingdom
Winner of these lots : LOT-0001

8.1 ORG-0004

Official name : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)
Registration number : 0204:994-DOEVD-83
Town : Bonn
Postcode : 53119
Country subdivision (NUTS) : Bonn, Kreisfreie Stadt ( DEA22 )
Country : Germany
Telephone : +49228996100
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : c8a69c76-b064-4bcd-9193-fcd9fa3062c2 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 02/05/2025 13:05 +02:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00288257-2025
OJ S issue number : 86/2025
Publication date : 05/05/2025