Framework agreements for communication services and campaigns.

The objective of the procurement is to enter into a contract for the procurement of communications services. The procurement is divided into two sub-contracts: Sub-contract 1: Assignments themed ParentIng Day and Family Protection Sub-Contract 2: Other topics within Bufdir and Bufetat's social assignments A framework agreement shall be signed with …

CPV: 79340000 Servicevirksomhed i forbindelse med reklame og marketing, 79000000 Forretningstjenesteydelser: forskrifter, markedsføring, rådgivning, rekruttering, trykning og sikkerhed, 79300000 Markedsundersøgelser og økonomiske konsekvensanalyser, rundspørger og statistikker, 79341000 Reklamevirksomhed, 79341100 Konsulentvirksomhed i forbindelse med reklame, 79400000 Virksomhedsrådgivning og administrativ rådgivning samt beslægtede tjenesteydelser, 79410000 Virksomhedsrådgivning og administrativ rådgivning, 79413000 Rådgivning inden for markedsføring
Henrettelsessted:
Framework agreements for communication services and campaigns.
Tildelende organ:
Barne-, Ungdoms- og Familiedirektoratet
Tildelingsnummer:
25/51661

1. Buyer

1.1 Buyer

Official name : Barne-, Ungdoms- og Familiedirektoratet
Legal type of the buyer : Central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Framework agreements for communication services and campaigns.
Description : The objective of the procurement is to enter into a contract for the procurement of communications services. The procurement is divided into two sub-contracts: Sub-contract 1: Assignments themed ParentIng Day and Family Protection Sub-Contract 2: Other topics within Bufdir and Bufetat's social assignments A framework agreement shall be signed with one tenderer for each of the sub-contracts. Tenderers can submit a tender for one or both lots. The contracts will be restrictive and they shall be able to be used by Bufdir and Bufetat ́s five regions in the contract period.
Procedure identifier : 91a026b4-329f-43f6-9027-adac045de278
Previous notice : 7081428f-bc2b-4fb7-a61c-267b10a59999-01
Internal identifier : 25/51661
Type of procedure : Restricted

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Additional classification ( cpv ): 79410000 Business and management consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

2.1.2 Place of performance

Anywhere

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : ParentIng Day and Family Protection Assignments
Description : The objective of the agreement is to provide assistance with planning, development and implementation of campaigns and major communication initiatives, and consultancy related to the use of a campaign as a means for the disciplines of family protection and parent supervision. This sub-contract deals with campaigns and other communication initiatives that shall reach the population that shall use these services/offers, so that the scope is largely about end-user communication. It is therefore important that the tenderer develops work that resoniates well with final users, who make use of the parent-day services and family protection offers. The sub-contract can include long-term work.
Internal identifier : 1

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Additional classification ( cpv ): 79410000 Business and management consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

5.1.2 Place of performance

Anywhere
Additional information : The contracts will be restrictive and they shall be able to be used by Bufdir and Bufetat ́s five regions in the contract period.

5.1.3 Estimated duration

Duration : 4 Year

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : The framework agreement period is two years from contract signing. The contracting authority has the option to extend the contract for a further 1+1 year. The maximum contract period is 4 years.

5.1.5 Value

Estimated value excluding VAT : 30 000 000 Norwegian krone
Maximum value of the framework agreement : 48 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Price
Description : Criterion: Price will be evaluated based on the evaluation sum. Documentation requirement: Completed Annex 5a Price Form tab 1. Assignments with teams For Parent Life and Family Protection.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 40
Criterion :
Type : Quality
Description : Criterion: The award criteria consists of three sub-criteria, of which sub-criteria 1 counts 40% of the award criteria's total weight, sub-criterion 2 counts 20% and sub-criteria 3 counts 40%. 1. Implementation ability and work methodology The contracting authority shall have good implementation ability and work methodology, and emphasis will be put on the extent to which the tenderer can solve assignments so that the contracting authority ́s needs can best be solved. Tenderers shall, through a relevant reference case, demonstrate their implementation ability and work methodology, and how this shall be used in the deliveries included in the framework agreement, including strategic approach, achievement of results, creativity, channel use, relevance and how it meets target groups. Emphasis will be put on a positive effect if reference assignments of different nature, the contracting authority and target group are documented in order to show breadth in the deliveries. 2. Assignment comprehension and resource use: - Tenderers shall have good internal routines for organising good deliveries to the contracting authority. - Good availability if there is a need for assignments with a short deadline. - Tenderers shall ensure resource availability and have a good ability to provide the right resources for the assignments. Other resources than the offered key personnel who shall be used in the delivery shall also have relevant competence and experience for this sub-contract. 3. Relevant competence and experience of key personnel Tenderers shall have permanent key personnel available for the contracting authority. The offered resources shall have relevant competence and experience for the assignment. One resource shall be offered per role. The same person can only be offered in one role. The following roles shall be offered: - Main contact/strategic consultant. -Manager - Creatine. - Graphic designer - Digital consultant (digital marketing, digital surfaces) Documentation requirement: 1. Implementation ability and work methodology Three references for previously completed work, which are relevant for this sub-contract. Tenderers shall document the references with appropriate documentation, depending on what the assignment was, such as texts, sketches, films, websites etc. It is important to clarify what targets and target groups are and how the tenderer has almost and delivers this. Tenderers shall describe how the systems and work methodology can be transferred to this contract. 2. Task comprehension and resource use Description of: - The tenderer ́s routines for organising to assist Bufdir and Bufetat ́s five regions during the contract period. - Accessibility in order to carry out deliveries. - A description of how the tenderer shall ensure resource availability and the tenderer ́s ability to provide the correct resources for assignments, as well as competence and experience for other executed resources. 3. Relevant competence and experience of key personnel Complete Annex 1a CV template for 5 resources in the key team.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 60

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo Tingrett
Information about review deadlines : In accordance with the Act
Organisation providing offline access to the procurement documents : Odin Prosjekt AS

5.1 Lot technical ID : LOT-0002

Title : Other topics within Bufdir and Bufetat's social mission.
Description : The objective of the agreement is assistance with planning, developing and implementing campaigns and major communication measures, and consultancy related to the use of campaigns as means of other areas than that covered by sub-contract 1. Relevant disciplines for assignments for sub-contract 2 are: - Equality, non-discrimination and hate speech - Activity and account obligation (ARP) - Violence and assault - Family and childhood and youth - Child Protection - Employer profiling - Ung.no
Internal identifier : 2

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Additional classification ( cpv ): 79410000 Business and management consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

5.1.2 Place of performance

Anywhere
Additional information : The agreements can be used by Bufdir and Bufetat's five regions during the contract period.

5.1.3 Estimated duration

Duration : 4 Year

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : The framework agreement period is two years from contract signing. The contracting authority has the option to extend the contract for a further 1+1 year. The maximum contract period is 4 years.

5.1.5 Value

Estimated value excluding VAT : 16 000 000 Norwegian krone
Maximum value of the framework agreement : 30 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Price
Description : Criterion: Price will be evaluated based on the evaluation sum. Documentation requirement: Completed Annex 5a Price Form tab 1. Assignments with teams For Parent Life and Family Protection.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 40
Criterion :
Type : Quality
Description : Criterion: The award criteria consists of three sub-criteria, of which sub-criteria 1 counts 40% of the award criteria's total weight, sub-criterion 2 counts 20% and sub-criteria 3 counts 40%. 1. Implementation ability and work methodology The contracting authority shall have good implementation ability and work methodology, and emphasis will be put on the extent to which the tenderer can solve assignments so that the contracting authority ́s needs can best be solved. Tenderers shall, through a relevant reference case, demonstrate their implementation ability and work methodology, and how this shall be used in the deliveries included in the framework agreement, including strategic approach, achievement of results, creativity, channel use, relevance and how it meets target groups. Emphasis will be put on a positive effect if reference assignments of different nature, the contracting authority and target group are documented in order to show breadth in the deliveries. 2. Assignment comprehension and resource use: - Tenderers shall have good internal routines for organising good deliveries to the contracting authority. - Good availability if there is a need for assignments with a short deadline. - Tenderers shall ensure resource availability and have a good ability to provide the right resources for the assignments. Other resources than the offered key personnel who shall be used in the delivery shall also have relevant competence and experience for this sub-contract. 3. Relevant competence and experience of key personnel Tenderers shall have permanent key personnel available for the contracting authority. The offered resources shall have relevant competence and experience for the assignment. One resource shall be offered per role. The same person can only be offered in one role. The following roles shall be offered: - Main contact/strategic consultant. -Manager - Creatine. - Graphic designer - Digital consultant (digital marketing, digital surfaces) Documentation requirement: 1. Implementation ability and work methodology Three references for previously completed work, which are relevant for this sub-contract. A minimum of one of the reference cases shall document long-term work (minimum 3 years), in which the tenderer through campaign development and ongoing communication assistance has contributed to the contracting authority having achieved good results in the face of its end-users. Tenderers shall document the references with appropriate documentation, depending on what the assignment was such as text, sketches, films, websites etc. It is important to clarify what targets and target groups are and how the tenderer has almost and delivers this. Tenderers shall describe how the systems and work methodology can be transferred to this contract. 2. Assignment comprehension, use of resources, competence and experience for executing resources: Description of: - The tenderer's routines for work methodology and organisation to assist Bufdir and Bufetat's five regions in the contract period with assistance within ParentHood and Family Protection. - Accessibility in order to carry out deliveries. - A description of how the tenderer shall ensure resource availability and the tenderer ́s ability to provide the correct resources for assignments, as well as competence and experience for other executed resources. 3. Relevant competence and experience of key personnel Complete Annex 1a CV template for 5 resources in the key team.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 60

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo Tingrett
Information about review deadlines : In accordance with the Act
Organisation providing offline access to the procurement documents : Odin Prosjekt AS

6. Results

Maximum value of the framework agreements in this notice : 78 000 000 Norwegian krone
Approximate value of the framework agreements : 46 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 48 000 000 Norwegian krone
Re-estimated value of the framework agreement : 30 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Try Råd
Tender :
Tender identifier : Oppdrag med tema Foreldrehverdag og familievernet - Try Råd
Identifier of lot or group of lots : LOT-0001
Subcontracting : Yes
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : Oppdrag med tema Foreldrehverdag og familievernet - Try Råd
Date of the conclusion of the contract : 30/09/2025

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 1
Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 7
Type of received submissions : Tenders
Number of tenders or requests to participate received : 5

6.1 Result lot ldentifier : LOT-0002

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 30 000 000 Norwegian krone
Re-estimated value of the framework agreement : 16 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Try Råd
Tender :
Tender identifier : Øvrige tema innen Bufdir og Bufetats samfunnsoppdrag - Try Råd
Identifier of lot or group of lots : LOT-0002
Subcontracting : Yes
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : Øvrige tema innen Bufdir og Bufetats samfunnsoppdrag - Try Råd
Date of the conclusion of the contract : 30/09/2025

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 1
Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 8
Type of received submissions : Tenders
Number of tenders or requests to participate received : 5

8. Organisations

8.1 ORG-0001

Official name : Odin Prosjekt AS
Registration number : 994950967
Postal address : Fabrikkgaten 6
Town : BERGEN
Postcode : 5059
Country subdivision (NUTS) : Vestland ( NO0A2 )
Country : Norway
Contact point : Karianne Høgberg
Telephone : +47 45859538
Internet address : https://odinprosjekt.no
Roles of this organisation :
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Barne-, Ungdoms- og Familiedirektoratet
Registration number : 986128433
Town : Oslo
Postcode : 0663
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : 46615000
Roles of this organisation :
Buyer

8.1 ORG-0003

Official name : Oslo Tingrett
Registration number : 926725939
Town : Oslo
Postcode : 0164
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : 22035200
Roles of this organisation :
Review organisation

8.1 ORG-0004

Official name : Try Råd
Size of the economic operator : Small
Registration number : 919742968
Postal address : Øvre Slottsgate 8
Town : Oslo
Postcode : 0157
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 92252352
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001 LOT-0002

Notice information

Notice identifier/version : ffd68c40-24aa-4339-b549-581e466ee02e - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 01/10/2025 12:08 +00:00
Notice dispatch date (eSender) : 01/10/2025 13:00 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00647085-2025
OJ S issue number : 190/2025
Publication date : 03/10/2025