B2C Promotional Campaign for Central Europe in China

ETC intends to contract a service provider with proven expertise in digital marketing in China, Chinese influencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaign targeting the Chinese market. ETC implements the project subject of this procurement in partnership with four National Tourism Organisations …

CPV: 79342000 Marketing
Frist:
10. juni 2025 17:00
Type af frist:
Afgivelse af et tilbuddet
Henrettelsessted:
B2C Promotional Campaign for Central Europe in China
Tildelende organ:
European Travel Commission
Tildelingsnummer:
JPP6-2- Central Europe

1. Buyer

1.1 Buyer

Official name : European Travel Commission
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : B2C Promotional Campaign for Central Europe in China
Description : ETC intends to contract a service provider with proven expertise in digital marketing in China, Chinese influencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaign targeting the Chinese market. ETC implements the project subject of this procurement in partnership with four National Tourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will be implemented in two strategic phases to effectively guide Chinese consumers through the travel decision-making funnel from awareness to conversion. The contractor will first design and implement an Influencer Activation Programme to build broad visibility and emotional engagement among the Chinese target audience, highlighting Central Europe’s gastronomic richness, cultural authenticity, and sustainable travel options. Then, to convert increased interest and awareness into measurable travel bookings to the Central Europe region, specifically within the thematic frame of gastronomy and sustainable travel, the contractor will establish and manage a partnership with one or more major Chinese Online Travel Agencies (OTAs), such as Ctrip, Qunar, Fliggy.
Procedure identifier : c867ff11-bf8a-4881-8bf3-903bc5b4934c
Internal identifier : JPP6-2- Central Europe
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services

2.1.2 Place of performance

Country subdivision (NUTS) : Bratislavský kraj ( SK010 )
Country : Slovakia
Additional information : Slovakia

2.1.2 Place of performance

Country subdivision (NUTS) : Budapest ( HU110 )
Country : Hungary
Additional information : Hungary

2.1.2 Place of performance

Country subdivision (NUTS) : Hlavní město Praha ( CZ010 )
Country : Czechia
Additional information : Czechia

2.1.2 Place of performance

Country subdivision (NUTS) : Miasto Warszawa ( PL911 )
Country : Poland
Additional information : Poland

2.1.3 Value

Estimated value excluding VAT : 250 000 Euro

2.1.4 General information

The procedure will be relaunched if cancelled or unsuccessful
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : B2C Promotional Campaign for Central Europe in China
Description : ETC intends to contract a service provider with proven expertise in digital marketing in China, Chinese influencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaign targeting the Chinese market. ETC implements the project subject of this procurement in partnership with four National Tourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will be implemented in two strategic phases to effectively guide Chinese consumers through the travel decision-making funnel from awareness to conversion. The contractor will first design and implement an Influencer Activation Programme to build broad visibility and emotional engagement among the Chinese target audience, highlighting Central Europe’s gastronomic richness, cultural authenticity, and sustainable travel options. Then, to convert increased interest and awareness into measurable travel bookings to the Central Europe region, specifically within the thematic frame of gastronomy and sustainable travel, the contractor will establish and manage a partnership with one or more major Chinese Online Travel Agencies (OTAs), such as Ctrip, Qunar, Fliggy.
Internal identifier : JPP6-2- Central Europe

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services

5.1.2 Place of performance

Country subdivision (NUTS) : Budapest ( HU110 )
Country : Hungary
Additional information : Hungary

5.1.2 Place of performance

Country subdivision (NUTS) : Bratislavský kraj ( SK010 )
Country : Slovakia
Additional information : Slovakia

5.1.2 Place of performance

Country subdivision (NUTS) : Hlavní město Praha ( CZ010 )
Country : Czechia
Additional information : Czechia

5.1.2 Place of performance

Country subdivision (NUTS) : Miasto Warszawa ( PL911 )
Country : Poland
Additional information : Poland

5.1.3 Estimated duration

Start date : 01/07/2025
Duration : 6 Month

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
Information about European Union funds
Identifier of EU funds : Contract SI2.930327 ETC AG 2024 grant number GRO/SME/24/13700
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.11 Procurement documents

Address of the procurement documents : https://etc-corporate.org/requests-for-proposals/

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Allowed
Deadline for receipt of tenders : 10/06/2025 17:00 +02:00
Deadline until which the tender must remain valid : 6 Month
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : European Travel Commission -
Information about review deadlines : 25/06/2025
Organisation receiving requests to participate : European Travel Commission -
Organisation processing tenders : European Travel Commission -

8. Organisations

8.1 ORG-0001

Official name : European Travel Commission
Registration number : BE0408138386
Postal address : Rue du Marché aux Herbes 61
Town : Brussels
Postcode : 1000
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 25490000
Internet address : https://etc-corporate.org/
Roles of this organisation :
Buyer
Procurement service provider
Organisation receiving requests to participate
Organisation processing tenders
Review organisation

8.1 ORG-0000

Official name : Publications Office of the European Union
Registration number : PUBL
Town : Luxembourg
Postcode : 2417
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 29291
Internet address : https://op.europa.eu
Roles of this organisation :
TED eSender
Notice information
Notice identifier/version : 48efad09-68e5-4378-86e4-d4cb2675c16c - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 30/04/2025 13:17 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00285981-2025
OJ S issue number : 86/2025
Publication date : 05/05/2025