The Provision of an EU Three-Year Promotion Campaign for Organic Beef and Lamb

Bord Bia seek to appoint a suitably qualified Implementing Body for the provision of a three-year Information and Promotional Campaign on an Organic Beef and Lamb Programme Bord Bia seek to appoint a suitably qualified Implementing Body for the provision of a three-year Information and Promotional Campaign on an Organic …

CPV: 79340000 Reklamní a marketingové služby, 79342000 Marketingové služby, 79342100 Přímý marketing, 79413000 Poradenství v oblasti marketingového řízení
Místo provedení:
The Provision of an EU Three-Year Promotion Campaign for Organic Beef and Lamb
Misto zadání:
Bord Bia (Irish Food Board)
Číslo zakázky:
PA/EUOBL/03/24

1. Buyer

1.1 Buyer

Official name : Bord Bia (Irish Food Board)
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : The Provision of an EU Three-Year Promotion Campaign for Organic Beef and Lamb
Description : Bord Bia seek to appoint a suitably qualified Implementing Body for the provision of a three-year Information and Promotional Campaign on an Organic Beef and Lamb Programme
Procedure identifier : 9ac7d3b6-b9e6-412c-8d9f-8ea3994f4b49
Previous notice : 77ec0f0f-42d7-4902-9e64-306c781b3f6b-01
Type of procedure : Open
The procedure is accelerated : no

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

2.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 1 580 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : The Provision of an EU Three-Year Promotion Campaign for Organic Beef and Lamb
Description : Bord Bia seek to appoint a suitably qualified Implementing Body for the provision of a three-year Information and Promotional Campaign on an Organic Beef and Lamb Programme
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.3 Estimated duration

Duration : 36 Month

5.1.5 Value

Estimated value excluding VAT : 1 580 000 Euro

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Cost
Description : Cost @ 15%
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 15
Criterion :
Type : Quality
Description : Quality @ 85%
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 85

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Bord Bia (Irish Food Board)
Organisation providing more information on the review procedures : The High Court of Ireland

6. Results

Value of all contracts awarded in this notice : 1 580 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : ATLAS MARKETING STUDIO S.L.
Tender :
Tender identifier : 000049418
Identifier of lot or group of lots : LOT-0001
Value of the tender : 1 580 000 Euro
Subcontracting : No
Contract information :
Identifier of the contract : 407564
Date on which the winner was chosen : 23/04/2024
Date of the conclusion of the contract : 17/07/2024
Information about European Union funds
Name of EU-financed project or programme : European Agricultural Guarantee Fund (EAGF) (2021/2027)
Identifier of EU funds : 101138042

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders from tenderers registered in other European Economic Area countries than the country of the buyer
Number of tenders or requests to participate received : 2

8. Organisations

8.1 ORG-0001

Official name : Bord Bia (Irish Food Board)
Registration number : None
Postal address : 140 Pembroke Road
Town : Ballsbridge, Dublin 4
Postcode : D04 NV34
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 01 6685155
Internet address : https://www.bordbia.ie
Buyer profile : https://www.bordbia.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : ATLAS MARKETING STUDIO S.L.
Size of the economic operator : Micro, small, or medium
Registration number : ESB13628136
Postal address : C/Mari Monreal 9, 1B,
Town : Alcázar de San Juan
Postcode : 13600,
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Spain
Telephone : 620 850 797
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

Notice information

Notice identifier/version : c3ba734c-f5e9-466b-a3d2-f965b632d959 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 31/07/2025 16:21 +01:00
Languages in which this notice is officially available : English
Notice publication number : 00508436-2025
OJ S issue number : 147/2025
Publication date : 04/08/2025