Contract for Provision of Media Planning & Buying Services to Dublin City Council

Media Planning & Buying. This contract was awarded via Direct Drawdown from the Office of Government Procurement Framework for Media Buying Services for Public Information Notices and Recruitment Advertising for the Public Sector (MMP070F) RFT 192103 Media Planning & Buying. This contract was awarded via Direct Drawdown from the Office …

CPV: 79341000 Reklamní služby
Místo provedení:
Contract for Provision of Media Planning & Buying Services to Dublin City Council
Misto zadání:
Dublin City Council
Číslo zakázky:
1

1. Buyer

1.1 Buyer

Official name : Dublin City Council
Legal type of the buyer : Local authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Contract for Provision of Media Planning & Buying Services to Dublin City Council
Description : Media Planning & Buying. This contract was awarded via Direct Drawdown from the Office of Government Procurement Framework for Media Buying Services for Public Information Notices and Recruitment Advertising for the Public Sector (MMP070F) RFT 192103
Procedure identifier : fb2a11da-6a69-4199-9544-0b41cbfbecd4
Type of procedure : Open
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341000 Advertising services

2.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 3 800 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Contract for Provision of Media Planning & Buying Services to Dublin City Council
Description : Media Planning & Buying. This contract was awarded via Direct Drawdown from the Office of Government Procurement Framework for Media Buying Services for Public Information Notices and Recruitment Advertising for the Public Sector (MMP070F) RFT 192103
Internal identifier : 1

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341000 Advertising services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.5 Value

Estimated value excluding VAT : 3 800 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Cost
Name :
Description : Cost @40%
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 40
Criterion :
Type : Quality
Name :
Description : Service Management and Delivery Plan @10%
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 10
Criterion :
Type : Quality
Name :
Description : Management Reporting @10%
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 10
Criterion :
Type : Quality
Name :
Description : Quality and Balance of the team @20%
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Criterion :
Type : Quality
Name :
Description : Response to sample campaign brief@ 20%
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland -
Organisation providing more information on the review procedures : The High Court of Ireland -
Organisation signing the contract : Dublin City Council

6. Results

Value of all contracts awarded in this notice : 3 800 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Mediavest Ltd t/a Spark Foundry
Tender :
Tender identifier : Mediavest Ltd t/a Spark Foundry
Identifier of lot or group of lots : LOT-0001
Value of the tender : 3 800 000 Euro
Subcontracting : No
Contract information :
Identifier of the contract : Contract for Provision of Media Planning & Buying Services to Dublin City Council
Date of the conclusion of the contract : 01/05/2022
Organisation signing the contract : Dublin City Council

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 1

8. Organisations

8.1 ORG-0001

Official name : Dublin City Council
Registration number : IE4773215U
Postal address : Civic Offices, Wood Quay
Town : Dublin
Postcode : D08 RF3F
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 01 2222222
Internet address : https://www.dublincity.ie
Roles of this organisation :
Buyer
Organisation signing the contract

8.1 ORG-0002

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0003

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

8.1 ORG-0004

Official name : Mediavest Ltd t/a Spark Foundry
Registration number : 8299630C
Town : Dublin
Postcode : Dublin 2
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Contact point : Dave Griffin
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

11. Notice information

11.1 Notice information

Notice identifier/version : 2d40e8e6-786e-4d01-b37b-df01e946edee - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 30/05/2025 15:05 +01:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00357626-2025
OJ S issue number : 105/2025
Publication date : 03/06/2025