Procurement of advertising and communications services.

The Directorate of Integration and Diversity (IMDi) is implementing the government's integration policy and is a specialist director and executive body for integration and diversity policies. The objective of the procurement is to enter into a contract for the procurement of advertising and communications services for IMDi. IMDi would like …

CPV: 79340000 Рекламни и маркетингови услуги, 79341000 Рекламни услуги, 79341100 Услуги по планиране, създаване и разполагане на рекламата, 79341400 Услуги, свързани с рекламни кампании, 79342000 Маркетингови услуги, 79413000 Консултантски услуги по търговската дейност, 79416000 Услуги в областта на връзките с обществеността, 92100000 Услуги по производство, разпространение и прожектиране на кино-, видеофилми и филми на цифров диск (DVD), 92111200 Услуги, свързани с производство на рекламни, пропагандни и информационни кино-, видеофилми и филми на цифров диск (DVD), 92111210 Услуги, свързани с производство на рекламни кинофилми
Място на изпълнение:
Procurement of advertising and communications services.
Издаващ орган:
Integrerings- og mangfoldsdirektoratet (IMDi)
Номер на наградата:
25/04116

1. Buyer

1.1 Buyer

Official name : Integrerings- og mangfoldsdirektoratet (IMDi)
Legal type of the buyer : Central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Procurement of advertising and communications services.
Description : The Directorate of Integration and Diversity (IMDi) is implementing the government's integration policy and is a specialist director and executive body for integration and diversity policies. The objective of the procurement is to enter into a contract for the procurement of advertising and communications services for IMDi. IMDi would like to enter into a framework agreement with a total supplier for advertising and communication services. We are looking for a service provider who can deliver a broad spectrum of services and who has the capacity to handle several parallel assignments.
Procedure identifier : 97afee1f-0b76-481b-b2ba-8fd07913e1a5
Previous notice : 177136bc-3a8c-42fc-9bbb-ddad491c508f-01
Internal identifier : 25/04116
Type of procedure : Restricted
The procedure is accelerated : no
Main features of the procedure : The procurement will be made in accordance with the Public Procurement Act of (LOA) dated 17 June 2016 no. 73 and the Public Procurement Regulations (FOA) dated 12 August 2016 no. 974, part III. The procurement will be carried out as a restricted tender contest, cf. the Public Procurement Regulations § 13-1 (1). The tender contest is initiated with a qualification phase. All interested parties can apply for participation in the competition by submitting a request for participation. Only interested parties who fulfil the qualification requirements and who are invited to participate in the competition will be able to submit a tender. IMDi has decided to limit the number of interested parties who will be invited to submit a tender. Interested parties who fulfil imdi ́s qualification requirements, cf. point 3.2 - 3.5 in the tender documentation, will, thus, be subject to a selection evaluation in accordance with the selection criteria stated in point 3.5 in the tender documentation. The qualified interested parties will rank according to the selection criteria and a maximum of five of these will be invited to participate in the competition. Tenders cannot be changed after a tender has been submitted. Negotiations will not be held, but the tenderer who submits a tender will be invited to present parts of the tender (see point 6.3 in the tender documentation) in a meeting with IMDi after the tender deadline. However, it may be relevant, based on the initiative of IMDi, to clarify uncertainties about the tenders.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 92100000 Motion picture and video services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 92111210 Advertising film production

2.1.2 Place of performance

Postal address : Tollbugata 20
Town : Oslo
Postcode : 0152
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway

2.1.3 Value

Estimated value excluding VAT : 20 000 000 Norwegian krone
Maximum value of the framework agreement : 20 000 000 Norwegian krone

2.1.4 General information

Call for competition is terminated
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Procurement of advertising and communications services.
Description : The Directorate of Integration and Diversity (IMDi) is implementing the government's integration policy and is a specialist director and executive body for integration and diversity policies. The objective of the procurement is to enter into a contract for the procurement of advertising and communications services for IMDi. IMDi would like to enter into a framework agreement with a total supplier for advertising and communication services. We are looking for a service provider who can deliver a broad spectrum of services and who has the capacity to handle several parallel assignments.
Internal identifier : 25/04116

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 92100000 Motion picture and video services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 92111210 Advertising film production

5.1.2 Place of performance

Postal address : Tollbugata 20
Town : Oslo
Postcode : 0152
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Additional information :

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : The contract will be valid for two years from when it is signed, with an option for a further 1+1 year.

5.1.5 Value

Estimated value excluding VAT : 20 000 000 Norwegian krone
Maximum value of the framework agreement : 20 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Green Procurement Criteria : No Green Public Procurement criteria

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : Price form
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : Quality
Description : The award criteria 'Quality' included; 'Assignment comprehension (49%)' and 'Competence and experience (21%)'
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 70

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed : Oslo tingrett
Organisation providing information concerning the general regulatory framework for environmental protection applicable in the place where the contract is to be performed : Oslo tingrett
Organisation providing information concerning the general regulatory framework for employment protection and working conditions applicable in the place where the contract is to be performed : Oslo tingrett
Organisation providing additional information about the procurement procedure : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation providing offline access to the procurement documents : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation providing more information on the review procedures : Oslo tingrett
Organisation whose budget is used to pay for the contract : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation executing the payment : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation signing the contract : Integrerings- og mangfoldsdirektoratet (IMDi)

6. Results

Value of all contracts awarded in this notice : 20 000 000 Norwegian krone
Maximum value of the framework agreements in this notice : 0 Norwegian krone
Approximate value of the framework agreements : 20 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 20 000 000 Norwegian krone
Re-estimated value of the framework agreement : 20 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Nucleus AS
Tender :
Tender identifier : Anskaffelse av Reklame- og kommunikasjonstjenester - Nucleus AS
Identifier of lot or group of lots : LOT-0000
Value of the tender : 20 000 000 Norwegian krone
Subcontracting : Yes
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : Anskaffelse av Reklame- og kommunikasjonstjenester - Nucleus AS
Date on which the winner was chosen : 25/06/2025
Date of the conclusion of the contract : 05/08/2025
The contract is awarded within a framework agreement : yes
Notice that created the framework agreement : 388830-2025
Organisation signing the contract : Integrerings- og mangfoldsdirektoratet (IMDi)

6.1.3 Non-winning tenderers :

Tenderer :
Official name : Tante Randi reklamebyrå AS
Tenderer :
Official name : Atyp A/S
Tenderer :
Official name : LOS&CO AS
Tenderer :
Official name : T/A Pol AS

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 9

8. Organisations

8.1 ORG-0001

Official name : Integrerings- og mangfoldsdirektoratet (IMDi)
Registration number : 987879696
Postal address : Tollbugata 20
Town : OSLO
Postcode : 0152
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Zelalem Terfasa Temesgen
Telephone : +47 47467855
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure
Organisation providing offline access to the procurement documents
Organisation signing the contract
Organisation whose budget is used to pay for the contract
Organisation executing the payment

8.1 ORG-0002

Official name : Oslo tingrett
Registration number : 987879696
Department : IMDi
Postal address : C. J. Hambros plass 4
Town : OSLO
Postcode : 0164
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 22035200
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed
Organisation providing information concerning the general regulatory framework for environmental protection applicable in the place where the contract is to be performed
Organisation providing information concerning the general regulatory framework for employment protection and working conditions applicable in the place where the contract is to be performed

8.1 ORG-0003

Official name : Tante Randi reklamebyrå AS
Size of the economic operator : Micro, small, or medium
Registration number : 920 018 890
Postal address : Langerdusvingen 12C
Town : Oslo kommune
Postcode : 1187
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 41507544
Roles of this organisation :
Tenderer

8.1 ORG-0004

Official name : Atyp A/S
Size of the economic operator : Micro, small, or medium
Registration number : 922 161 003
Postal address : Karlstadgata 11
Town : Oslo
Postcode : 0553
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 91182211
Roles of this organisation :
Tenderer

8.1 ORG-0005

Official name : LOS&CO AS
Size of the economic operator : Micro, small, or medium
Registration number : 992860847
Postal address : Postboks 398 Sentrum
Town : OSLO
Postcode : 0103
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 48280096
Roles of this organisation :
Tenderer

8.1 ORG-0006

Official name : T/A Pol AS
Size of the economic operator : Micro, small, or medium
Registration number : 912671941
Postal address : Øvre Slottsgate 11
Town : Oslo
Postcode : 0164
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 48252591
Roles of this organisation :
Tenderer

8.1 ORG-0007

Official name : Nucleus AS
Size of the economic operator : Micro, small, or medium
Registration number : 968749498
Postal address : Wergelandsveien 7
Town : Oslo
Postcode : 0167
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : +47 23366120
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000
The winner is listed on a regulated market

Notice information

Notice identifier/version : 627b581c-7892-4ca0-bc6c-70e0b9ed78c7 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 18/08/2025 08:32 +00:00
Notice dispatch date (eSender) : 18/08/2025 09:00 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00539538-2025
OJ S issue number : 157/2025
Publication date : 19/08/2025