Framework agreement media agency services

The Norwegian Health Network (NHN) and health management would like to enter into a framework agreement for media agency services with one supplier who can be a good strategic adviser for campaigns and communication, with the aim of ensuring that businesses communicate target orientately and efficiently to relevant target groups …

CPV: 79340000 Рекламни и маркетингови услуги, 79341000 Рекламни услуги, 79341100 Услуги по планиране, създаване и разполагане на рекламата, 79341400 Услуги, свързани с рекламни кампании, 79341500 Услуги за реклама по въздуха, 79342000 Маркетингови услуги, 79342100 Услуги, свързани с директен маркетинг, 79413000 Консултантски услуги по търговската дейност, 79416000 Услуги в областта на връзките с обществеността, 92400000 Услуги на информационни агенции
Място на изпълнение:
Framework agreement media agency services
Издаващ орган:
Norsk Helsenett SF
Номер на наградата:
25/00927

1. Buyer

1.1 Buyer

Official name : Norsk Helsenett SF
Legal type of the buyer : Central government authority
Activity of the contracting authority : Health

2. Procedure

2.1 Procedure

Title : Framework agreement media agency services
Description : The Norwegian Health Network (NHN) and health management would like to enter into a framework agreement for media agency services with one supplier who can be a good strategic adviser for campaigns and communication, with the aim of ensuring that businesses communicate target orientately and efficiently to relevant target groups in the channels that are at all times most cost effective. In addition to consultancy services, the tenderer shall assist with media planning, purchasing and placement across all relevant channels.
Procedure identifier : 1d2d26b4-7c59-4693-856e-4e5623f3c4c8
Previous notice : 3d53f601-cc28-43a1-994f-bff34a6a4eae-01
Internal identifier : 25/00927
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure : The framework agreement will cover the delivery for the following areas: Consultancy Procurement of advertising spaceInnsikt and analyses before, during and after communication commitments Channel Evaluation, reporting and invoicing.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 92400000 News-agency services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341500 Aeral advertising services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services

2.1.2 Place of performance

Country : Norway
Anywhere in the given country

2.1.4 General information

Call for competition is terminated
Legal basis :
Directive 2014/24/EU
Anskaffelsesforskriften - If a dispute is not solved by negotiations or mediation, each of the parties can demand that the dispute is decided with final effect by a Norwegian court of law. The contracting authority ́s homes are legal venues. Alternatively, the parties can agree that the dispute is decided with final effect in connection with arbitration.

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Framework agreement media agency services
Description : The Norwegian Health Network (NHN) and health management would like to enter into a framework agreement for media agency services with one supplier who can be a good strategic adviser for campaigns and communication, with the aim of ensuring that businesses communicate target orientately and efficiently to relevant target groups in the channels that are at all times most cost effective. In addition to consultancy services, the tenderer shall assist with media planning, purchasing and placement across all relevant channels.
Internal identifier : 25/00927

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 92400000 News-agency services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341500 Aeral advertising services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services

5.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information :

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.10 Award criteria

Criterion :
Type : Quality
Name : Quality
Description : Quality 75% Under this criteria: - The evaluation requirements in requirement specifications point 5.3. - The assignment: sketch to campaign strategy
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 75
Criterion :
Type : Price
Name :
Description : Hourly rate 25%
Category of award threshold criterion : Weight (points, exact)
Award criterion number : 25
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Trøndelag tingrett -
Information about review deadlines : The waiting period has expired

6. Results

Value of all contracts awarded in this notice : 300 000 000 Norwegian krone
Maximum value of the framework agreements in this notice : 300 000 000 Norwegian krone
Approximate value of the framework agreements : 300 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 300 000 000 Norwegian krone
Re-estimated value of the framework agreement : 300 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Mindshare Norway AS
Tender :
Tender identifier : Tilbud mediebyråtjeneste
Identifier of lot or group of lots : LOT-0000
Value of the tender : 300 000 000 Norwegian krone
Subcontracting : No
Contract information :
Identifier of the contract : 2025/00927
Title : FRAMEWORK AGREEMENT MEDIA AGENCY SERVICES
Date of the conclusion of the contract : 02/06/2025
The contract is awarded within a framework agreement : yes
Notice that created the framework agreement : 174682-2025

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Tenders submitted electronically
Number of tenders or requests to participate received : 5

8. Organisations

8.1 ORG-0001

Official name : Norsk Helsenett SF
Registration number : 994598759
Postal address : Abels gate 9
Town : TRONDHEIM
Postcode : 7030
Country subdivision (NUTS) : Trøndelag/Trööndelage ( NO060 )
Country : Norway
Contact point : Avdeling anskaffelser
Telephone : +47 24200000
Internet address : http://www.nhn.no
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Trøndelag tingrett
Registration number : 926722794
Town : Trondheim
Postcode : 7004
Country subdivision (NUTS) : Trøndelag/Trööndelage ( NO060 )
Country : Norway
Telephone : 73542400
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Mindshare Norway AS
Size of the economic operator : Medium
Registration number : 982903777
Postal address : Postboks 787 Sentrum
Town : OSLO
Postcode : 0106
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Mindshare Norway AS
Telephone : 24145560
Fax : 24145561
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000
Notice information
Notice identifier/version : 1238063c-34e4-428b-9b16-77f4ede17ae2 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 05/06/2025 10:19 +00:00
Notice dispatch date (eSender) : 05/06/2025 10:38 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00367005-2025
OJ S issue number : 108/2025
Publication date : 06/06/2025