addendum 5 to EU Neighbours East Communication Programme (ENI/2020/420-847)

The addendum aims to top up a contract by procuring new services that repeat previous ones (3.3.5.1.e). The objective of the initial contract was to contribute to improving public perception and attitudes towards the EU and to develop a more receptive environment for European values and principles in Eastern Neighbourhood …

CPV: 79341400 Услуги, свързани с рекламни кампании, 79320000 Услуги по изследване на общественото мнение, 79341000 Рекламни услуги, 39294100 Информационни и промоционални продукти
Място на изпълнение:
addendum 5 to EU Neighbours East Communication Programme (ENI/2020/420-847)
Издаващ орган:
European Commission, ENEST - Enlargement and Eastern Neighbourhood
Номер на наградата:
EC-ENEST/2025/EA-NP/0079

1. Buyer

1.1 Buyer

Official name : European Commission, ENEST - Enlargement and Eastern Neighbourhood
Legal type of the buyer : EU institution, body or agency
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : addendum 5 to EU Neighbours East Communication Programme (ENI/2020/420-847)
Description : The addendum aims to top up a contract by procuring new services that repeat previous ones (3.3.5.1.e). The objective of the initial contract was to contribute to improving public perception and attitudes towards the EU and to develop a more receptive environment for European values and principles in Eastern Neighbourhood partner countries. This is achieved by delivering and fostering a more tailored and strategic approach to communicating about the impacts of the European Neighbourhood Policy (ENP). The programme complements and supports the communication efforts of the Delegations in the countries and benefits from close collaboration with the communication teams in DG ENEST and the EEAS Strategic Communications Task Forces. It is designed to reach 'soft centre' audiences—aiming to shift neutral attitudes to positive ones—throughout all the countries concerned, including territories and breakaway regions. Activities in all four components should support each other within the same region. Information produced and results of activities should be made available. The four components are: (i) integrated communication campaigns, raising awareness and improving understanding on the ground as well as through online platforms including social media and content production, (ii) multipliers, (iii) use of opinion surveys and (iv) strengthening capabilities for more strategic communications.
Procedure identifier : c17146fb-2fdb-41d2-9432-ba66fc3ddf28
Internal identifier : EC-ENEST/2025/EA-NP/0079
Type of procedure : Negotiated without prior call for competition

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341400 Advertising campaign services

2.1.2 Place of performance

Anywhere
Additional information : Please consult the procurement documents.

2.1.3 Value

Estimated value excluding VAT : 7 038 000 Euro

2.1.4 General information

Legal basis :
Regulation (EU, Euratom) 2024/2509

5. Lot

5.1 Lot technical ID : LOT-0001

Title : addendum 5 to EU Neighbours East Communication Programme (ENI/2020/420-847)
Description : The addendum aims to top up a contract by procuring new services that repeat previous ones (3.3.5.1.e). The objective of the initial contract was to contribute to improving public perception and attitudes towards the EU and to develop a more receptive environment for European values and principles in Eastern Neighbourhood partner countries. This is achieved by delivering and fostering a more tailored and strategic approach to communicating about the impacts of the European Neighbourhood Policy (ENP). The programme complements and supports the communication efforts of the Delegations in the countries and benefits from close collaboration with the communication teams in DG ENEST and the EEAS Strategic Communications Task Forces. It is designed to reach 'soft centre' audiences—aiming to shift neutral attitudes to positive ones—throughout all the countries concerned, including territories and breakaway regions. Activities in all four components should support each other within the same region. Information produced and results of activities should be made available. The four components are: (i) integrated communication campaigns, raising awareness and improving understanding on the ground as well as through online platforms including social media and content production, (ii) multipliers, (iii) use of opinion surveys and (iv) strengthening capabilities for more strategic communications.
Internal identifier : EC-ENEST/2025/EA-NP/0079

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79320000 Public-opinion polling services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 39294100 Information and promotion products

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in Armenia

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in Belarus

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in Georgia

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in Moldova

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in Ukraine

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in Azerbaijan

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in Europe apart from EU

5.1.2 Place of performance

Anywhere
Additional information : Please consult the procurement documents.

5.1.3 Estimated duration

Duration : 14 Month

5.1.5 Value

Estimated value excluding VAT : 7 038 000 Euro

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Quality
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 80
Criterion :
Type : Price
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Court of Justice of the European Union
Organisation providing more information on the review procedures : European Commission, ENEST - Enlargement and Eastern Neighbourhood
Organisation signing the contract : European Commission, ENEST - Enlargement and Eastern Neighbourhood

6. Results

Value of all contracts awarded in this notice : 7 037 925,5 Euro
Direct award :
Justification for direct award : New works or services, constituting a repetition of existing works or services and ordered in accordance with the strict conditions stated in the Directive
Other justification : The need for additional services to ensure continuity and effectiveness of the communication actions in the region has been triggered by unforeseen circumstances related to the crisis situation in Ukraine, affecting the rest of the countries in the Eastern Neighbourhood region. An EVR (2025/000-436) has been submitted to extend the project via negotiated procedure with a maximum budget of €7,038,000 until the end 2026. The negotiated procedure aims at procuring additional services consisting in the repetition of similar services (PRAG 3.3.5.1.e).

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Leader of tendering party : GOPA PARTNERS IN ACTION FOR CHANGE AND ENGAGEMENT
Official name : INTERNEWS UKRAINE MMS Communications Belgium VO EUROPE WEGLOBAL DANISMANLIK ANONIM SIRKETI
Tender :
Tender identifier : GOPA PACE consortium
Identifier of lot or group of lots : LOT-0001
Value of the tender : 7 037 925,5 Euro
Subcontracting : No
Contract information :
Identifier of the contract : ENI/2020/420-847
Date on which the winner was chosen : 10/07/2025
Organisation signing the contract : European Commission, ENEST - Enlargement and Eastern Neighbourhood

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders submitted electronically
Number of tenders or requests to participate received : 1

8. Organisations

8.1 ORG-0001

Official name : European Commission, ENEST - Enlargement and Eastern Neighbourhood
Registration number : COM
Department : ENEST.01 - Strategic Coordination & Communication
Postal address : Rue de la Loi 15
Town : Brussels
Postcode : B-1049
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 2 299 11 11
Roles of this organisation :
Buyer
Organisation providing more information on the review procedures
Organisation signing the contract

8.1 ORG-0002

Official name : Court of Justice of the European Union
Registration number : CURIA
Postal address : Rue du Fort Niedergrünewald
Town : Luxembourg
Postcode : L-2925
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 4303-1
Internet address : http://curia.europa.eu
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : European Commission
Registration number : EUCOM
Postal address : Mondrian (CDMA), Rue du Champ de Mars 21
Town : Brussels
Postcode : B-1050
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 2 299 11 11
Roles of this organisation :
TED eSender

8.1 ORG-0004

Official name : GOPA PARTNERS IN ACTION FOR CHANGE AND ENGAGEMENT
Size of the economic operator : Large
Registration number : BE0442745018
Postal address : BOULEVARD DE LA WOLUWE 2
Town : BRUXELLES
Postcode : 1150
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( BEZZZ )
Country : Belgium
Telephone : +3222305212
Roles of this organisation :
Tenderer
Group leader
Winner of these lots : LOT-0001

8.1 ORG-0005

Official name : INTERNEWS UKRAINE
Size of the economic operator : Large
Registration number : 6000100096
Postal address : RYZKA STREET 15
Town : KYIV
Postcode : 04112
Country : Ukraine
Telephone : +38044 458 44 37
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0006

Official name : MMS Communications Belgium
Size of the economic operator : Large
Registration number : BE0427878975
Postal address : Rue Picard 7
Town : Bruxelles
Postcode : 1325
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( BEZZZ )
Country : Belgium
Telephone : +3226207000
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0007

Official name : VO EUROPE
Size of the economic operator : Large
Registration number : BE0849627948
Postal address : RUE HAUTE 139
Town : BRUXELLES
Postcode : 1000
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( BEZZZ )
Country : Belgium
Telephone : +32475876353
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0008

Official name : WEGLOBAL DANISMANLIK ANONIM SIRKETI
Size of the economic operator : Large
Registration number : TR7330357422
Postal address : AHLATLIBEL MAHALLESI 1902 SK. NO:43 CANKAYA
Town : ANKARA
Postcode : 06805
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( TRZZZ )
Country : Türkiye
Telephone : +903124479140
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

Notice information

Notice identifier/version : 6fb85ff0-95c8-488b-9808-cdb4c6982790 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 03/09/2025 15:53 +02:00
Languages in which this notice is officially available : English
Notice publication number : 00581181-2025
OJ S issue number : 170/2025
Publication date : 05/09/2025