20250006 Framework Agreement, Advertising Agency Services

The Norwegian Tax Administration communicates with the entire population of Norway, both wage earners, pensioners, entrepreneurs, young people, elderly and foreign employees. The governmental communication policy, which i.a. emphasises transparency and inclusive communication, sets high demands on the Tax Administration's approach to educate and guide the population. We must actively …

CPV: 79340000 Рекламни и маркетингови услуги, 79341000 Рекламни услуги, 79341100 Услуги по планиране, създаване и разполагане на рекламата, 79341400 Услуги, свързани с рекламни кампании, 92100000 Услуги по производство, разпространение и прожектиране на кино-, видеофилми и филми на цифров диск (DVD), 92111200 Услуги, свързани с производство на рекламни, пропагандни и информационни кино-, видеофилми и филми на цифров диск (DVD), 92111210 Услуги, свързани с производство на рекламни кинофилми
Място на изпълнение:
20250006 Framework Agreement, Advertising Agency Services
Издаващ орган:
Skatteetaten
Номер на наградата:
2025/157

1. Buyer

1.1 Buyer

Official name : Skatteetaten
Legal type of the buyer : Public undertaking, controlled by a central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : 20250006 Framework Agreement, Advertising Agency Services
Description : The Norwegian Tax Administration communicates with the entire population of Norway, both wage earners, pensioners, entrepreneurs, young people, elderly and foreign employees. The governmental communication policy, which i.a. emphasises transparency and inclusive communication, sets high demands on the Tax Administration's approach to educate and guide the population. We must actively inform on several channels about both obligations and rights, and reach out with different information and messages to all target groups. The Norwegian Tax Administration would like to enter into a framework agreement with a tenderer who can be a good consultant for market campaigns and paid communication - for the purpose of ensuring that we communicate purposefully and efficiently to relevant target groups. A tenderer must fulfil our total need for advertising agency services. This includes i.a. concept and idea development, film production, creative and creative consulting, text and graphic design, knowledge and understanding of channel choices.
Procedure identifier : a2b83e68-7070-40e6-831d-3d731b5f34b9
Previous notice : 35ea2ba0-ea70-4c66-a841-96093f0c1c30-01
Internal identifier : 2025/157
Type of procedure : Restricted
The procedure is accelerated : no
Main features of the procedure : The procurement will be made in accordance with the Public Procurement Act of (LOA) dated 17 June 2016 no. 73 and the Public Procurement Regulations (FOA) dated 12 August 2016 no. 974, part III. The procurement will be carried out as a restricted tender contest, cf. the Public Procurement Regulations § 13-1 (1). The tender contest is initiated with a qualification phase. All interested parties can apply for participation in the competition by submitting a request for participation. Only interested parties who fulfil the qualification requirements and who are invited to participate in the competition will be able to submit a tender. The Norwegian Tax Administration has decided to limit the number of interested parties who will be invited to submit a tender. Interested parties who fulfil the Tax Administration ́s qualification requirements, cf. point 2.2 - 2.4, will, thus, be subject to a selection evaluation in accordance with the selection criteria stated in point 2.5. The qualified interested parties will rank according to the selection criteria and a maximum of five of these will be invited to participate in the competition. Tenders cannot be changed after a tender has been submitted. Negotiations will not be held, but the tenderer who submits a tender will be invited to present parts of the tender in a meeting with the Norwegian Tax Administration after the tender deadline. However, it may be necessary, on the initiative of the Norwegian Tax Administration, to clarify uncertainties in the tenders.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 92100000 Motion picture and video services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 92111210 Advertising film production

2.1.2 Place of performance

Country : Norway
Anywhere in the given country

2.1.3 Value

Estimated value excluding VAT : 30 000 000 Norwegian krone
Maximum value of the framework agreement : 30 000 000 Norwegian krone

2.1.4 General information

Call for competition is terminated
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : 20250006 Framework Agreement, Advertising Agency Services
Description : The Norwegian Tax Administration communicates with the entire population of Norway, both wage earners, pensioners, entrepreneurs, young people, elderly and foreign employees. The governmental communication policy, which i.a. emphasises transparency and inclusive communication, sets high demands on the Tax Administration's approach to educate and guide the population. We must actively inform on several channels about both obligations and rights, and reach out with different information and messages to all target groups. The Norwegian Tax Administration would like to enter into a framework agreement with a tenderer who can be a good consultant for market campaigns and paid communication - for the purpose of ensuring that we communicate purposefully and efficiently to relevant target groups. A tenderer must fulfil our total need for advertising agency services. This includes i.a. concept and idea development, film production, creative and creative consulting, text and graphic design, knowledge and understanding of channel choices.
Internal identifier : 2025/157

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 92100000 Motion picture and video services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 92111210 Advertising film production

5.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Start date : 21/06/2025
Duration end date : 20/06/2027

5.1.4 Renewal

Maximum renewals : 2
Other information about renewals : Renewal lenght is 12 months

5.1.5 Value

Estimated value excluding VAT : 30 000 000 Norwegian krone
Maximum value of the framework agreement : 30 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.7 Strategic procurement

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : Weighted total hourly rate
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : Quality
Description : Competence and experience Assignment comprehension
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 70

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett
Information about review deadlines : .
Organisation signing the contract : Skatteetaten

6. Results

Maximum value of the framework agreements in this notice : 30 000 000 Norwegian krone
Approximate value of the framework agreements : 15 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 30 000 000 Norwegian krone
Re-estimated value of the framework agreement : 15 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Atyp AS
Tender :
Tender identifier : Atyp for Skatteetaten
Identifier of lot or group of lots : LOT-0000
Value of the tender : 0 Norwegian krone
Subcontracting : No
Contract information :
Identifier of the contract : -
Title : 20250006 Framework agreement Advertising Agency Services-Atyp AS
Date on which the winner was chosen : 06/06/2025
Date of the conclusion of the contract : 20/06/2025
Organisation signing the contract : Skatteetaten

6.1.3 Non-winning tenderers :

Tenderer :
Official name : BLOOM OSLO AS
Tenderer :
Official name : PUBLICIS COMMUNICATIONS NORWAY AS
Tenderer :
Official name : Try Råd AS
Tenderer :
Official name : MORGENSTERN AS

6.1.4 Statistical information

Summary of the review requests the buyer received :
Number of complainants : 0
Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 17
Type of received submissions : Tenders
Number of tenders or requests to participate received : 5

8. Organisations

8.1 ORG-0001

Official name : Skatteetaten
Registration number : 974761076
Department : Anskaffelser
Postal address : Fredrik Selmers vei 4
Town : Oslo
Postcode : 0663
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Liesl Hagelberg
Telephone : +47 80080000
Roles of this organisation :
Buyer
Organisation signing the contract

8.1 ORG-0002

Official name : Oslo tingrett
Registration number : 926 725 939
Postal address : Postboks 2106 Vika
Town : Oslo
Postcode : 0125
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Telephone : 22 03 52 00
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : BLOOM OSLO AS
Size of the economic operator : Micro, small, or medium
Registration number : 994973754
Department : Salg
Postal address : Karvesvingen 1
Town : Oslo
Postcode : 0579
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Anders Waage
Telephone : 00492669291
Roles of this organisation :
Tenderer

8.1 ORG-0004

Official name : Atyp AS
Size of the economic operator : Micro, small, or medium
Registration number : 922161003
Department : Reklamebyrå
Postal address : Karlstadgt 11
Town : Oslo
Postcode : 0553
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Svein Larsen
Telephone : 48 11 98 92
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

8.1 ORG-0005

Official name : PUBLICIS COMMUNICATIONS NORWAY AS
Size of the economic operator : Micro, small, or medium
Registration number : 985087776
Department : Reklame
Postal address : Apotekergata 12
Town : Oslo
Postcode : 0180
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Andrea Gude
Telephone : 0047 92650506
Roles of this organisation :
Tenderer

8.1 ORG-0006

Official name : Try Råd AS
Size of the economic operator : Micro, small, or medium
Registration number : 919742968
Department : Salg
Postal address : Øvre Slottsgate 8
Town : Oslo
Postcode : 0157
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Natt Scheel
Telephone : +47 22400500
Roles of this organisation :
Tenderer

8.1 ORG-0007

Official name : MORGENSTERN AS
Size of the economic operator : Micro, small, or medium
Registration number : 930975788
Department : Hovedkontor
Postal address : Karl Johans gate 21
Town : OSLO
Postcode : 0159
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Alexander Mostue
Telephone : +4791736971
Roles of this organisation :
Tenderer

Notice information

Notice identifier/version : 5787a185-c604-4f0d-8b5e-4b78533ea367 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 11/08/2025 10:36 +00:00
Notice dispatch date (eSender) : 11/08/2025 10:36 +00:00
Languages in which this notice is officially available : English
Notice publication number : 00528485-2025
OJ S issue number : 153/2025
Publication date : 12/08/2025